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  • Your AI in Marketing News from The Latest Week šŸ¤– [September 8, 2025]

Your AI in Marketing News from The Latest Week šŸ¤– [September 8, 2025]

Apple’s rumored AI search tool for Siri could rely on Google

Welcome to the 31st edition of AI Marketers šŸ¤–
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šŸ¤– The Latest AI News You Can’t Miss

Let’s go through the hottest AI news stories of the week.

Perplexity launches Comet Plus
Perplexity
Perplexity launches Comet Plus, a $5 subscription for premium content from trusted publishers, using a model that pays partners by human visits, search citations, and agent actions. Pro and Max subscribers get Comet Plus included in their memberships.

DuckDuckGo adds access to advanced AI models to its subscription plan
Ivan Mehta
DuckDuckGo's $9.99/month subscription now includes access to advanced AI models like OpenAI's GPT-4o and GPT-5, Anthropic's Claude Sonnet 4, and Meta's Llama Maverick via Duck.ai.

Apple’s rumored AI search tool for Siri could rely on Google
Emma Roth
Apple is working on an AI-powered search feature for Siri with the help of Google. The new feature, reportedly called ā€œWorld Knowledge Answersā€, will allow users to search for information and receive AI-generated summaries based on results from the web.

OpenAI rolls out ChatGPT Projects to free users
Ian Carlos Campbel
OpenAI's Projects feature is now available to free ChatGPT users. The company has also expanded the file upload limits for projects: free users can now upload five files, Plus subscribers 25, and Pro subscribers 40.

Google: AI Mode Sees ā€œBig Improvementsā€ On STEM Queries
Matt G. Southern
Google says AI Mode now handles complex STEM questions better and surfaces key details sooner, timed for back-to-school.

šŸ¤– Useful AI Guides & Resources for Marketers

It’s time to take your marketing to the next level with these AI resources.

Does LLM Traffic Convert Better Than Organic? A New Data-Backed Study
Will Guevara
Will test if LLM traffic converts better than search in this study. ā€œWhen looking at averages across all sites, organic traffic converted at 4.60% while LLM referrals converted at 4.87%ā€.

New Study: How Often Do AI Assistants Hallucinate Links? (16 Million URLs Studied)
Ryan Law, Xibeijia Guan
Ahrefs looked at the HTTP status of 16 million unique URLs cited by ChatGPT, Perplexity, Copilot, Gemini, Claude, and Mistral to find that AI assistants send visitors to 404 pages 2.87x more often than Google Search.

Optimizing for AI Search Engines: A Meta-Analysis of 19 Research Studies
Organic Labs
This analysis of 19 studies and 6 case studies reveals how ChatGPT, Perplexity AI, and other AI search tools rank content, backed by 10,000+ LLM responses, branded citations, and millions of user sessions. ā€œComprehensive content shows a strong correlation (~94%) with visibility in LLM-generated resultsā€.

The AI Visibility Index
Semrush 
To understand how AI models like ChatGPT and Google AI Mode respond to product-related queries, Semrush analyzed 2,500 prompts across five major industries. 

Do Better Google Rankings Translate to AI Mode Visibility?
Mitul Gandhi
Mitul analyzed the overlap between AI Mode citations and traditional organic listings for the exact same set of queries. ā€œOnly 20% of total AI Mode citations are from the top 20 web rankingsā€.

What AI Can’t Replace: Your SEO Talent Pipeline
Nick LeRoy
Client interaction on day one, public speaking, and data-backed everything. Nick shares five practical ways to level up your juniors and set them on a path toward long-term success.

How to Track, Measure, and Boost AI Referral Traffic
Carlos Silva
Carlos explains what AI referral traffic is, how to track it, and tactics to earn more visits from AI platforms.

The Future of Topical Authority: Teaching Large Language Models to Trust You
Yordan Dimitrov
Create structured, clear, and comprehensive content, demonstrate E-E-A-T, and utilise ā€˜LLM Seeding’ and off-page signals. Yordan goes through strategies for building LLM trust and visibility. 

šŸ¤– AI Tools & Automations of the Week

Which are the newest AI tools and automations you can’t miss?

Brand AI Sentiment
DEJAN 
Google AI brand perception mining through synthetic reviews.

Pencilo - AI Writing Assistant
Pencilo
Pencilo is an AI-powered writing assistant that helps you write better with grammar checking, rephrasing, and translation capabilities.

šŸ¤– AI Marketers Poll of the Week

Let’s find out how marketers are using AI tools. A poll at a time.

Are you optimizing your Brand Web presence and Content for LLMs answers?

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šŸ¤– The SEOFOMO State of AI Search Optimization Survey

Help us uncover the state of AI search optimization by completing this short survey and get the chance to win an SEOFOMO hoodie, mug, as well as free access to some of the best AI search, SEO and digital marketing tools: Sitebulb, Similarweb, SparkToro, ScreamingFrog, JetOctopus, Peec AI, AirOps, Waikay, The New Leader, Advanced Web Ranking, Wordlift, AlsoAsked, Demandsphere. ​

You have until today, September 8, 2025 to take the survey. The results will be published here on September 10, 2025 along with the winners of the giveaway.

šŸ¤– Feedback or Sponsorship?

If you have any noteworthy AI news or resources in marketing to share for next week's edition, are interested in sponsoring, or have any feedback about AI Marketers, just send me a message over here.

Until the next week, with another edition of AI Marketers šŸ¤–

Aleyda Solis
SEO Consultant & Founder at Orainti 
Wrapper of SEOFOMO, MarketingFomo & AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website

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