Welcome to the 86th edition of AI Marketers 🤖
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Let’s go through the hottest AI news stories of the week.

Shopify CEO Warns AI ‘Slop Grenades’ Shift Work To Coworkers
Matt G. Southern
Shopify CEO Tobi Lütke says AI has produced a new kind of lazy work at his company, where employees generate too much and leave coworkers to check it. Freelance marketplace data shows demand for AI cleanup work rising elsewhere too.

Google Lighthouse Adds Audit For AI Agent Resource Discovery
Matt G. Southern
Google’s Lighthouse 13.5 introduces an audit for Agentic Resource Discovery (ARD), a proposed spec for how AI agents locate the tools and services an organization offers. The Lighthouse team expects this update to roll out in Chrome 156 DevTools and in PageSpeed Insights within coming weeks.

Google Merchant Center Auto Enables Native Checkout: Buy On AI Mode & Gemini
Barry Schwartz
Google is notifying Google Merchant Center users whose e-commerce platforms support the Universal Commerce Protocol (UCP) that their products are automatically eligible for native checkout. Eligible products listed on a merchant's Shopify storefront and published in Merchant Center require no additional setup.

Google introduces Gemini 3.8 Flash TTS and Gemini 3.8 Flash-Lite TTS
Leland Rechis, Alan Cowen
Google released two new text-to-speech models: Gemini 3.8 Flash TTS and Gemini 3.8 Flash-Lite TTS, their “most expressive audio generation models yet” across Google AI Studio, Gemini API, Gemini Enterprise, Gemini Notebook, and Google Vids.

Microsoft introduces Page Classification in Clarity Bot Activity
Microsoft Clarity
Microsoft is introducing Page Classification in Clarity’s Bot Activity dashboard. The feature groups your website pages by type, helping you analyze bot activity across your content rather than URL by URL. 

Anthropic introduces Claude Opus 5.5
Anthropic
Anthropic rolls out Claude Opus 5.5, the first model in the Claude 5.5 family. It performs at the level of Claude Fable 5.1 on most work and costs 40% less to run than Opus 5. The model is now available on all platforms, including Amazon Web Services, Google Cloud, and Microsoft Azure. 

It’s time to take your marketing to the next level with these AI resources.

​The AI Search Optimization Checklist – With Worksheet [Updated Sep 2026]
Aleyda Solis
Aleyda shares the AI Search Optimization Checklist, covering the most important aspects to consider to grow your AI search visibility and impact.

AI Search Optimization Spam, Myths & Risky Tactics to Avoid [Video]
Aleyda Solis, Gerry White, Dawn Anderson and Eli Schwartz
In the ninth episode of the AI Search Roadmap series hosted by SEO and AI Search specialist Aleyda Solis, she covers AI search optimization spam, myths, and risky tactics to avoid with guest specialists Gerry White, Dawn Anderson, and Eli Schwartz.

Which Data Sources Should You Care About for AI Search?
Chris Green
Chris shares data sources you should care about for AI search, categorized by how confirmed each source is.

AI Agents Will Game Your SEO Metrics, MIT & Stanford Research Points To The Risk
Greg Jarboe
AI agents will chase whatever metric you reward. MIT and Stanford research shows the risk, and four ways SEO teams can pick metrics agents can't game.

How to become the answer in AI search: The ASC framework
Marcus Miller
Marcus introduces the ASC [Analysis, SEO, and Content] framework to help you understand how AI sees your brand, identify where you’re missing, and turn those gaps into a practical visibility plan. 

The Perfectly Optimized Page For AEO
Chris Long
Chris shares the classic on-page checklist, rebuilt for the moment the reader is a language model deciding what to cite, not a person deciding what to click.

Managing the AI mandate upward
Kevin Indig, Amanda Johnson
Kevin and Amanda share how 69% of senior executives use AI less than 1 hour a week, but those same executives often set your team's AI automation agenda for your team. Learn how to manage that mandate upward. 

There Is No “Accuracy” in AI Search Tracking – Only Precision
Mike King
Mike shares how, in AI Search tracking, “accuracy” is a category error and the only thing you can have is precision, and shares what this means for how you buy and build: “collect the same set twice under identical conditions periodically and report the drift. And couple the whole thing to your actuals so you find out early whether the proxy is connected to anything”.

The Generative AI Report Sucks - Let’s Make It Brilliant
Harry Clarkson-Bennett
Harry shares a practical framework for turning Google Search Console’s Generative AI report data into something more useful: combining AI visibility with search dependency, commercial value, and AI substitution to understand commercial exposure.

Inside Personalized AI Search: How Private Data Shapes Brand Discovery 
Gianluca Fiorelli, Garrett Sussman
Gianluca and Garrett discuss how SEO is evolving as AI platforms introduce new paths to brand discovery, brand sentiment, relevance engineering, AI-generated content, and the challenges of preparing for personalized agentic search.

Which are the newest AI tools and automations you can’t miss?

FanoutFox: AI Answer & GEO Inspector [Chrome Extension]
Suganthan Mohanadasan
FanoutFox reads your own ChatGPT sessions. You get the searches it ran, the pages it fetched, who it cited, and who it mentioned. It's free, and nothing leaves your browser.

Content Structure Score
Hyperleap AI
Analyze your content for bullet lists, declarative answers, step-by-step structure, and AI optimization.

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Until next week, with another edition of AI Marketers 🤖

Aleyda Solis
SEO Consultant & Founder at Orainti
Wrapper of SEOFOMO, MarketingFomo, Trending Campaigns & AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website

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