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  • Your AI in Marketing News from The Latest Week 🤖 [September 22, 2025]

Your AI in Marketing News from The Latest Week 🤖 [September 22, 2025]

Google AI Mode is coming to Chrome

Welcome to the 33rd edition of AI Marketers 🤖
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🤖 The Latest AI News You Can’t Miss

Let’s go through the hottest AI news stories of the week.

​​Google adds Gemini to Chrome and Announces Upcoming AI Mode in Chrome Address Bar
Mike Torres
​Google has launched Gemini in Chrome for Mac and Windows desktop users in the US. Additionally, Google has announced that: Later this month in English in the US you’ll have the option to quickly access AI Mode right from the Chrome address bar (the omnibox); and in the coming months, Google will be introducing agentic capabilities to Gemini in Chrome.

Google introduces VaultGemma: The differentially private LLM
Amer Sinha, Ryan McKenna
Google introduces VaultGemma, their most capable model trained from scratch with differential privacy. Differential privacy offers a mathematically sound solution by adding calibrated noise to prevent memorization.

Amazon Ads launches new agentic AI tool that creates professional-quality ads
Amazon
“Within Creative Studio, advertisers can now click “chat” to access a conversational, AI-powered creative partner that conducts product and audience research, brainstorms ideas, develops creative concepts in a storyboard format, and produces compelling video and display ads”.

Rolling Stone, Billboard owner Penske sues Google over AI overviews
Aditya Soni
Penske Media sued Google, alleging that Google’s AI summaries use its journalism without consent and reduce traffic to its websites. “Without the leverage, Google would have to pay publishers for the right to republish their work or use it to train its AI systems”, the company said. 

OpenAI upgrades Codex with a new version of GPT-5
Maxwell Zeff
OpenAI is rolling out a new GPT-5 version to its AI coding agent, Codex. This version, available to ChatGPT Plus, Pro, Business, Edu, and Enterprise users, dynamically spends "thinking" time on coding tasks, ranging from seconds to seven hours.

OpenAI is building towards age prediction
OpenAI
OpenAI announced how ChatGPT will change the way it interacts with users under 18. When identified, the teen users will automatically be directed to a ChatGPT experience with age-appropriate policies, including blocking graphic sexual content and, potentially, involving law enforcement to ensure safety.

YouTube just announced a bunch of AI tools for creators
Lawrence Bonk
YouTube announced new AI tools for creators: edit raw footage into a "compelling first draft" and create a video complete with "music, transitions, and voiceover." It's being tested right now and should roll out in the coming weeks.

Notion’s new AI Agents will basically do your job for you
Elissa Welle
Notion launched the Notion Agent on Thursday. The announcement forms the bulk of the Notion 3.0 rollout available to all users. The company calls the new product a “teammate and Notion super user” that “can do everything a human can do in Notion”.

ChatGPT search update focuses on quality, shopping, format
Danny Goodwin
OpenAI says ChatGPT search now reduces hallucinations, improves shopping intent detection, and delivers answers in cleaner formats.

🤖 Useful AI Guides & Resources for Marketers

It’s time to take your marketing to the next level with these AI resources.

A Technical SEO’s Adaptation For AI Visibility
Nik Ranger
Learn to diagnose AI impact and proactively influence models with actionable strategies for the new era of search.

AI B2B Marketing Has Limits: Why Humans Still Matter
Nikki Parsons
AI can draft content and score leads, but can’t build trust or read the room. Nikki goes through why the human side of B2B marketing still matters.

The ultimate guide to AEO: How to get ChatGPT to recommend your product with Ethan Smith
Ethan Smith, Lenny Rachitsky
Ethan goes through why ChatGPT is driving more qualified leads than Google, how to optimize for Reddit without spamming, and why early-stage startups can win at AEO when they couldn’t at SEO. 

Content That Wins: Smarter Strategy in the AI Era with Shelley Walsh
Shelly Walsh, Gianluca Fiorelli
Join Gianluca and Shelly to learn how to master content strategy in the AI era as Shelley shares expert insights on SEO shifts, creative approaches, and building real audience trust.

The Complete AI Visibility Guide for SEOs, Marketers, and Site Owners
Mateusz Makosiewicz
Mateusz explains what AI visibility is, who should care about it, how AI search changes customer behavior, how to track it, and more in this comprehensive guide. 

Fame engineering: The key to generative engine optimization
Andrew Holland
Fame engineering builds AI availability, ensuring generative engines recognize, understand, and recommend your brand in buying moments. Andrew goes through what fame is, how to appeal to AI, and how to build your digital presence. 

How To Automate Your BoFu Strategy With AI [Free Prompts, Templates & Workflows]
Lashay Lewis
Struggling to convert with BoFu content? Lashay, how to align teams, leverage AI, and use internal insights to boost conversions with proven workflows and templates.

Personas Are Critical For AI Search
Kevin Indig
Kevin goes through how to turn existing in-house data into actionable personas that shape briefs, prompts, and outcomes.

🤖 AI Tools & Automations of the Week

Which are the newest AI tools and automations you can’t miss?

Creatify - The AI Ad Generator 
Creatify
Turn any product page into a winning video ad, created, tested, and optimized in minutes.

Free Text to Speech & AI Voice Generator
ElevenLabs
Create the most realistic speech with our AI audio tools in 1000s of voices and 70+ languages.

🤖 AI Marketers Poll of the Week

Let’s find out how marketers are using AI tools. A poll at a time.

Are you optimizing your Brand Web presence and Content for LLMs answers?

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🤖 Feedback or Sponsorship?

If you have any noteworthy AI news or resources in marketing to share for next week's edition, are interested in sponsoring, or have any feedback about AI Marketers, just send me a message over here.

Until the next week, with another edition of AI Marketers 🤖

Aleyda Solis
SEO Consultant & Founder at Orainti 
Wrapper of SEOFOMO, MarketingFomo & AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website

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