Welcome to the 35th edition of AI Marketers 🤖
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🤖 The Latest AI News You Can’t Miss

Let’s go through the hottest AI news stories of the week.

Anthropic introduces Claude Sonnet 4.5
Anthropic
Anthropic released Claude Sonnet 4.5 along with a set of major upgrades to their products. “This is the most aligned frontier model we’ve ever released, showing large improvements across several areas of alignment compared to previous Claude models”. Pricing remains the same as Claude Sonnet 4, at $3/$15 per million tokens.

OpenAI announces Instant Checkout and the Agentic Commerce Protocol
OpenAI
OpenAI launches Instant Checkout, and US ChatGPT Free, Plus, and Pro users can buy from US Etsy sellers right inside chat; support for 1M+ Shopify merchants is coming soon. The tech, Agentic Commerce Protocol, is open-sourced and co-built with Stripe.

• Related: PayPal’s Honey to integrate with ChatGPT and other AIs for shopping assistance by Sarah Perez

OpenAI releases Sora 2 
OpenAI
OpenAI launches Sora 2, which generates realistic video and audio, including complex soundscapes and speech. It also includes parental controls for managing scroll limits, personalization, and direct messages via ChatGPT.

Brave introduces Ask Brave
Brave
Brave launches Ask Brave, a single interface that consolidates search and AI chat. It’s their answer to Google’s AI Mode. It is available on the Brave Search homepage and at the top of the Brave Search results page for free, and is available on any browser or platform.

Perplexity’s Comet browser is now available to everyone for free
Robert Hart
Perplexity’s agentic AI browser Comet is now available to everyone for free. Access to Comet Plus is included for subscribers to Perplexity Pro and Max, and $5 per month for all other users.

Google Search Labs gains Agentic capabilities in AI Mode
Barry Schwartz 
Google Search Labs introduces an opt-in experiment for US users: AI Mode with Agentic capabilities. Signed-in Google accounts can now make restaurant reservations, with future plans for booking local services and event tickets.

​Google AI Mode With More Visual Responses & Visual Fan-Out Technique
Barry Schwartz 
​Google announced that AI Mode had been updated to handle and respond more visually. So AI Mode responses both understand your queries in a more visual way and respond with more visual responses. Google said the responses aim at sparking inspiration, amongst other things.

Meta plans to sell targeted ads based on data in your AI chats
Maxwell Zeff
Meta announced that data collected from user interactions with its AI products will soon be used to sell targeted ads across its social media platforms. The new policy applies globally, except for users in a few countries like South Korea and the UK. 

Opera's AI browser will cost you $20 a month
Sarah Fielding 
Opera releases its $19.90 per month "next generation AI browser," Opera Neon, meant for people who use AI every day. It includes features such as Tasks, which act as your own workspaces for using AI for things like comparing and analyzing sources.

China’s DeepSeek launches next-gen AI model. Here’s what makes it different
Tasmin Lockwood 
DeepSeek released DeepSeek-V3.2-Exp, an experimental version of its current model, DeepSeek-V3.1-Terminus, which builds further on its mission to increase efficiency in AI systems.

🤖 Useful AI Guides & Resources for Marketers

It’s time to take your marketing to the next level with these AI resources.

​AI Overview Citations Now 54% from Organic Rankings
BrightEdge
BrightEdge conducted a 16-month study across nine industries to analyze citation source patterns, overlap progression over time, and more. “AI Overview citations increasingly come from pages that rank organically, overlap grew from 32.3% to 54.5%”.

“We Analyzed 26K Quora URLs Cited in Google AI Mode: Here’s What Works”
Margarita Loktionova 
Margarita analyzed 26,000 Quora URLs cited in AI Mode and spoke with Quora’s team to uncover the patterns behind which threads get surfaced. “About 1 in 14 answers (7.25%) included a Quora link, making it one of the most-cited domains”.

Signals in the Clickstream: Early Referral Data on Google’s AI Mode
Garrett Sussman 
Garrett goes through the analysis of 100k searches, revealing how AI Mode sends fewer referrals, shorter visits, and longer queries than traditional search. “External clicks from AI Mode stay under ~3%. Traditional Google Search sends far more traffic”.

From SEO to AIO: Why Your Content Needs to Exist in AI Training Data
Stephen Burns 
Audit your crawl accessibility immediately, syndicate and distribute your content, and publish in English and your local language. Stephen goes through why your content needs to exist in AI training data. 

Optimising for Agentic Commerce Protocol – A Technical Guide for SEOs
Dan Taylor 
Dan goes through what ACP is, how it works, what the challenges are, and how this changes your SEO and agentic SEO Strategy in this guide. 

What OpenAI’s Research Reveals About The Future Of AI Search
Reza Moaiandin
​Reza highlights how two key findings leap out: That we’re closer to mass adoption of AI than most probably realize and how users interact with ChatGPT has fundamentally shifted in the past year. Learn more about these in this analysis.

🤖 AI Tools & Automations of the Week

Which are the newest AI tools and automations you can’t miss?

Scrumball: Hands-Free AI Influencer Marketing Solution
Scrumball
AI-powered influencer marketing that delivers smarter campaigns, faster execution, and measurable results

Granola: The AI notepad for people in back-to-back meetings
Granola
Granola takes your raw meeting notes and creates notes for you and your team.

SEO Prompt Library
MetaMonster
Ready-to-use AI prompts for every SEO task. Copy, customize, and scale your optimization work.

Do you have any AI tools for marketers to feature? Send them over here!

🤖 AI Marketers Poll of the Week

Let’s find out how marketers are using AI tools. A poll at a time.

🤖 Feedback or Sponsorship?

If you have any noteworthy AI news or resources in marketing to share for next week's edition, are interested in sponsoring, or have any feedback about AI Marketers, just send me a message over here.

Until the next week, with another edition of AI Marketers 🤖

Aleyda Solis
SEO Consultant & Founder at Orainti 
Wrapper of SEOFOMO, MarketingFomo & AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website

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