Welcome to the 87th edition of AI Marketers 🤖
Aren’t you subscribed yet? Do it here and join +2000 Marketers!

Let’s go through the hottest AI news stories of the week.

Microsoft Clarity: Customize Your Brand Terms in AI Visibility Dashboard
Microsoft Clarity
Microsoft Clarity now lets you customize the Brand Terms used to classify branded queries in the AI Visibility dashboard. This level of customization can improve the accuracy of your branded vs. non-branded segmentation and reporting. 

OpenAI launches GPT-6.1 Sol
OpenAI
OpenAI introduces GPT-6.1 Sol, a week after it launched GPT-6 Sol, and says it delivers nearly the same level of intelligence as GPT-6 Astra for agentic coding, computer use, and professional work, at one-fifth the standard input and output token prices.

Reddit is killing RSS feeds and ending public API access because of AI bots
Sarah Perez
Reddit is ending support for RSS feeds on November 13, as the company continues tightening access to its trove of user-generated content. Public API access will also end by March 2027, affecting any tools that use it for programmatic access to Reddit conversations.

Anthropic introduces Claude Sonnet 5.5 
Anthropic
Anthropic introduces Claude Sonnet 5.5, the second model in the Claude 5.5 family. It runs 30%+ faster and costs up to 30% less for most work. The model is now available on all platforms, including Amazon Web Services, Google Cloud, and Microsoft Azure.

It’s time to take your marketing to the next level with these AI resources.

​How AI Agents Use Websites, Where They Fail, and What to Fix
Giacomo Zecchini
Giacomo analyzed 100 purpose-built tests across models and production sites, finding that accessibility provides a foundation for agent interaction, labels need to accurately describe actions, and popups, ambiguous controls, or unclear feedback can interrupt task completion. 

AI Workflows Outscored Human Translators In 4 Of 6 Content Types – China Benchmark Study
Marcus Pentzek
Marcus shares how human translators lost four of six content types to post-edited AI in a 774-output English-to-Chinese benchmark, and model choice beat post-editing.

What 9 million AI answers reveal about search visibility
Nikki Lam
Nikki analyzed 9 million AI answers across nine platforms for 400+ enterprise brands to find what actually drives AI search visibility: positive sentiment doesn’t drive more AI citations, ordinary pages earn most AI citations, third-party sources dominate commercial-intent AI queries, among other findings.

Identifying the Right KPIs in the Context of AI Search
Francine Monahan
Francine explains how to develop new KPIs to achieve your business goals by working through these questions: What is your most effective channel right now, how are you measuring it, what is the cost of that channel, and more. 

How to Optimize for AI Search: A Guide for You and Your AI Agent
Mateusz Makosiewicz
Mateusz explains the thinking behind AI search optimization, what you should check manually, when a manual review is worth the effort, and provides prompts you can give an AI agent when it can handle the work reliably.

Creating News Content That Stands Out in AI and Multimodal Search 
Gianluca Fiorelli, Louisa Frahm
Gianluca and Louisa discuss matching the content format to the story, creating evergreen content that remains valuable in AI search, and what Google’s shift toward Top Stories and preferred sources means for news publishers. 

How to use vector embeddings in AEO
Althea Storm
Althea explains how AEO for marketers means writing self-contained passages, keeping entity descriptions consistent, covering related questions created by query fan-out, and measuring which prompts and pages earn AI visibility.

How to build a visual SEO strategy for AI search
Benu Aggarwal
Benu shares how to move beyond optimizing individual images by connecting visual assets to authoritative entity data and keeping those signals consistent.

The LLM positioning lag: What it is and how to avoid it
Dana Nicole
Dana shares why LLMs get your brand positioning wrong and how to fix it: announce changes with PR, update old content, keep messaging consistent site-wide, and keep business listings current.

Stop being afraid of AI by using F.E.A.R.
Eli Schwartz
Eli argues that fear is a common concern in marketing, and introduces F.E.A.R. (Feedback, Empathy, Asset, Reputation), which turns this fear into an operating playbook.

Which are the newest AI tools and automations you can’t miss?

Make My Persona AI
HubSpot
Describe your ideal customer, and HubSpot's free AI-powered persona generator will instantly create a complete persona with demographics, goals, challenges, and more.

​Is Agentic: Score how agentic your site is​
Vercel
Enter a URL for a score based on what agents can discover, access, and use from your site.

Do you have any AI tools for marketers to feature? Send them over here!

Let’s find out how marketers are using AI tools. A poll at a time.

If you have any noteworthy AI news or resources in marketing to share for next week's edition, are interested in sponsoring, or have any feedback about AI Marketers, just send me a message over here.

Until next week, with another edition of AI Marketers 🤖

Aleyda Solis
SEO Consultant & Founder at Orainti
Wrapper of SEOFOMO, MarketingFomo, Trending Campaigns & AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website

To expand your interesting marketing reads.