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  • Your AI in Marketing News from The Latest Week 🤖 [October 27, 2025]

Your AI in Marketing News from The Latest Week 🤖 [October 27, 2025]

Reddit sues Perplexity, SerpApi over scraping Google Search data

Welcome to the 38th edition of AI Marketers 🤖
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🤖 The Latest AI News You Can’t Miss

Let’s go through the hottest AI news stories of the week.

Reddit sues Perplexity, SerpApi over scraping Google Search data
Danny Goodwin
Perplexity and SerpApi disguised bots to scrape Reddit data from Google at 'industrial scale,' according to Reddit's new lawsuit.

OpenAI Introduces ChatGPT Atlas web browser
OpenAI
OpenAI introduces ChatGPT Atlas, a new web browser built with ChatGPT. It can also work for you in Atlas using agent mode. It is launching worldwide on macOS to Free, Plus, Pro, and Go users.

Anthropic introduces Claude Code on the web
Anthropic
Anthropic introduces Claude Code on the web. You can assign multiple coding tasks to Claude that run on Anthropic-managed cloud infrastructure. It is now available in the research preview for Pro and Max users.

OpenAI introduces company knowledge for ChatGPT
OpenAI
OpenAI is introducing company knowledge for ChatGPT Business, Enterprise, and Edu users. The feature brings all the context from your connected apps together in ChatGPT, giving you answers specific to your business, so you can make decisions, take action, and get things done.

Microsoft’s Mico is a ‘Clippy’ for the AI era
Sarah Perez
Microsoft has a new Clippy, and it’s an AI friend called Mico. It is meant to offer consumers a “warm” and “customizable” visual presence. It’s initially available in the U.S., Canada, and the U.K. and will be able to save memories of your conversations and learn from your feedback, Microsoft says.

Facebook’s new button lets its AI look at photos you haven’t uploaded yet
Elissa Welle
Meta has rolled out an opt-in AI feature to its US and Canadian Facebook users that claims to make their photos and videos more “shareworthy” by combing through your camera roll, uploading your unpublished photos to Meta’s cloud, and surfacing “hidden gems”.

Yelp’s new tools help brands connect faster and engage customers in real time
Anu Adegbola
Yelp just unveiled its 2025 Fall Product Release, a sweeping AI-driven update that turns the local discovery platform into a more conversational, visual, and intelligent experience.

Instagram users can now use Meta AI editing tools directly in IG Stories
Lauren Forristal
Meta is bringing its AI-powered photo and video editing tools directly to Instagram Stories. It allows users to enter text prompts to add or remove things in photos and videos, or even change them completely. 

🤖 Useful AI Guides & Resources for Marketers

It’s time to take your marketing to the next level with these AI resources.

How AI media partnerships influence your brand visibility in genAI: Research
Kelsey Libert
Search Engine Land and Fractl conducted a study and found that 82% of consumers find AI-powered search more helpful than traditional SERPs. Kelsey goes through what this means for marketers. 

The impact of AI Mode on SEO - analysis of 10 studies
Kevin Indig, Amanda Johnson
Kevin and Amanda looked for commonalities and differences across 10 AI Mode studies and shared what they found. “For optimization, treat the two as separate channels with overlapping but distinct signals”.

How to optimize for AI agents
Eli Schwartz
“Your AI strategy should be identical to your plan for humans; if not, you never really had a user strategy in the first place. You had an algorithmic approach, and those always came with an expiration date baked in as algorithms got smarter”.

AI Optimization: How to Rank in AI Search (+ Checklist)
Asif Ali
Make your site accessible to AI crawlers, use semantic HTML, and add visible dates for freshness signals. Asif goes through how to optimize for AI search. 

Leveling Up SEO for the AI Era 
Gianluca Fiorelli, Tom Critchlow
Tom shares about the power of linking out, what really moves SEO, the key to reducing organic dependence, and much more in this insightful interview with Gianluca.

Technical SEO Considerations for ChatGPT Atlas
Dan Taylor
Dan goes through practical technical steps in this guide that help Atlas discover, interpret, and cite your content with clarity, as well as how to measure referrals from Atlas in analytics tools.

🤖 AI Tools & Automations of the Week

Which are the newest AI tools and automations you can’t miss?

YouTube to Transcript
Prius Lab
Get a transcript from a YouTube video with a click with the YouTube to transcript converter, and copy the text easily.

Complete Email Marketing Automation With AI Agents
Mailmodo
Using AI to create emails, build journeys, automate campaigns, and deliver reports.

🤖 AI Marketers Poll of the Week

Let’s find out how marketers are using AI tools. A poll at a time.

Are you optimizing your Brand Web presence and Content for LLMs answers?

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🤖 Feedback or Sponsorship?

If you have any noteworthy AI news or resources in marketing to share for next week's edition, are interested in sponsoring, or have any feedback about AI Marketers, just send me a message over here.

Until the next week, with another edition of AI Marketers 🤖

Aleyda Solis
SEO Consultant & Founder at Orainti 
Wrapper of SEOFOMO, MarketingFomo & AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website

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