Welcome to the 90th edition of AI Marketers 🤖
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Let’s go through the hottest AI news stories of the week.

Google CEO Sundar Pichai Views Search Absorbed Into Agentic Layer
Roger Montti 
Sundar Pichai described Google’s plans to develop a deeper integration of AI agents into Search, saying that he envisions the near future as an agentic layer that unifies those experiences rather than actually merging each product.

Claude Duet is Anthropic's answer to Meta Muse and OpenAI Dots
Igor Bonifacic
Anthropic announced Claude Duet as part of a new research preview by waitlist, starting with US Pro and Max subscribers. "It comes to you with what needs your attention, completes tasks you ask of it, keeps working even when you step away, and checks with you before it acts on your behalf," Anthropic says. 

DeepSeek Opens Its In-House Search Engine To Developers
Matt G. Southern
DeepSeek opened its in-house search engine to developers on Oct. 17, and the engine filters SEO spam, “GEO manipulation,” and low-quality AI-generated content. Each result from the new Search API includes an authority tier for the page and a relevance score, and the API accepts site: queries that limit results to one domain.

ChatGPT now lets you lock your chats
Aisha Malik
OpenAI announced that users can now lock ChatGPT conversations to keep sensitive chats private when others may have access to their screen or device. Users can secure their locked chats with a four-digit PIN, or use Face ID or Touch ID on supported devices. The feature will be available to users on ChatGPT Free, Go, Plus, Pro, Business, Enterprise, and Edu plans.

It’s time to take your marketing to the next level with these AI resources.

The Form Before the Answer: How ChatGPT Questions Buyers Before Recommending Anything
Mathias Ptacek
Mathias analyzed 7,313 answers to 765 buying prompts across Germany, the UK, and the US and found 79.4% carried a follow-up form. Budget was asked in 87.1% of those forms. Brand was asked in 0.4%.

AI Overviews have nearly doubled across five commercial search modifiers
Luke Harsel
Luke tracked 400 commercial keywords across banking, software, and ecommerce topics to find the share of keywords that triggered an AI Overview each month, by modifier and industry. The study found that AIO for "brand vs brand" searches increased by 23 percentage points in the last year, now covering over 86% of brand comparison SERPs, among other findings.

AI Search Tools Cited A Made-Up Concept Within A Week, Paper Finds
Matt G. Southern
According to a paper from researchers at Fudan University, ChatGPT, Perplexity, Grok, and Google AI each cited posts about a made-up concept within seven days of the posts going up. The researchers published the posts from ordinary accounts on nine sites the tested tools already cited often. On two other topics, an opinion question with existing discussion and a made-up product, the same four tools picked up little in the same seven days.

3 New Studies Suggest AI Visibility & Search Not Worth Investing In
Barry Schwartz
Three new studies by Marie Haynes, SEO Works and Kevin Indig suggest that spending time, money and resources on AI visibility and AI search may not be worth it. In short, the studies show that AI Search or AI services send only a tiny fraction of traffic (and conversions) compared with Google Search.

3 Prompt Tracking Frameworks for AI Search: How to Build a Strategic AEO/GEO Prompt Set [Free Skill]
Orit Mutznik
Orit covers three prompt tracking frameworks: by buyer expertise, by funnel stage, and a buyer journey matrix that combines both to set up prompt tracking that gives you actionable insights. She also shares a free skill that builds a 25 - 50 prompt set for you.

434 Days Later – Are AI Search Platforms Like ChatGPT and Claude Still Unable To Render JavaScript In October 2026?
Glenn Gabe
Glenn revisits AI Search and JavaScript rendering to see if ChatGPT, Claude, and other AI platforms can see content rendered via JavaScript: “AI Search platforms still cannot render JavaScript-based content. Therefore, I would still be very careful with how you leverage JavaScript-based content on your site”. 

From Prompts to Priorities: A Practical AI Visibility Workflow
Jonathan Berthold
Jonathan explains how to evaluate LLM recommendations, track influential citations, and identify key growth opportunities with a step-by-step guide.

AI Picks the Shortlist: Are You Even Showing Up Locally?
Krystal Taing
Krystal explains how local and multi-location brands can build the entity accuracy, reputation, and authority needed to earn AI recommendations.

Does AI Content Watermarking Mean the End of Content Automation?
Mark Traphagen
Mark shares the impact of AI content watermarking on automation and how to build an effective human-in-the-loop content workflow: tier your content by risk, give the human a real job, not a rubber stamp, check facts against your source of truth, and more. 

Which are the newest AI tools and automations you can’t miss?

SEO Ops: run your SEO agency from WordPress
SEO Ops
A free WordPress plugin for running your SEO agency. Clients, strategies, tasks, technical data, reports, approvals, and a client portal, in one place.

AI Crawler Log Analyzer: See What GPTBot and ClaudeBot Fetch
Linus Li 
Drop an nginx, Apache, Cloudflare, or Vercel log to see what GPTBot, ClaudeBot, and others fetch and spot fake bots by IP.

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Aleyda Solis
SEO Consultant & Founder at Orainti
Wrapper of SEOFOMO, MarketingFomo, Trending Campaigns & AI Marketers
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