Welcome to the 89th edition of AI Marketers 🤖
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Let’s go through the hottest AI news stories of the week.

Google launches Universal Cart in the U.S.
Suresh Ganapathy
Google is rolling out Universal Cart in the U.S. across Google Search and in the Gemini app right before the holiday season. The company says it lets you save products from multiple retailers, track pricing and inventory changes across your entire list, find hidden savings, and make simplified purchases with selected merchants.

Microsoft Bing introduces Topics Portfolio (Beta) in Bing Webmaster Tools 
Krishna Madhavan, Saral Nigam, Vivek Jain 
Microsoft introduces a new beta feature in Bing Webmaster Tools’ AI Performance report called Topics Portfolio, which groups the grounding queries where your site appears into broader thematic clusters so you can see the shape of your AI presence across those clusters rather than one query at a time. 

Google Updates Links In AI Mode & AI Overviews Again, Won't Show Click Data
Barry Schwartz
Google released several updates to how it links in AI Mode and AI Overviews. These updates include increased links in AIO and AI Mode, showing one or two links to the “right web page” for some queries, expanding article carousels to more regions and languages, testing clickable creator and publisher names on video results that link directly to their Search profiles in AI Mode, and more. 

Anthropic Says Claude Bypassed Site Limits During Internal Tests
Matt G. Southern
Anthropic has broadened its internet access cutoff to all internal evaluations after discovering instances where Claude models interacted with external websites in unintended ways. These cases included Claude submitting real forms, exploiting a flaw in a university server, and using access tokens to reach paid public data.

Facebook is giving users more control over their algorithm
Lauren Forristal
Meta announced its new AI-powered feature, “Your Algorithm,” which it first launched on Instagram. The new tool lets Facebook users influence the content they see in Feed and Reels by describing their preferences in natural language.

It’s time to take your marketing to the next level with these AI resources.

How ChatGPT Does Query Fan-Out (15 Million Queries Studied)
Louise Linehan
Louise analyzed 66.6 million free, logged-out GPT-5.6 Luna responses and their 15 million fan-out queries from August and September to understand how ChatGPT does query fan-out. The study found that only 14.4% of the 66.6 million responses required a web search, and when they did, ChatGPT ran about 1.6 fan-out queries on average.

AI Mode queries in Search Console: what 155 sites show
Jan-Willem Bobbink
Jan-Willem classified every query from 155 sites over 16 months to see how often AI-shaped queries show up in Search Console and how fast they're growing: Replies typed at an AI are now normal; the typical site sees seven times more AI-shaped queries; AI-shaped queries rarely get clicked, and more. 

Claude Got Guidelines, Now What?
Mike King
Anthropic's new Claude policy bans deceptive AI Search tactics. Mike shares what it means for GEO marketers and how to build durable visibility: Audit your AI search program for manufactured independence, disclose sponsorship and authorship everywhere, hold your agents to the same rules as your people, and more. 

Shopping is part of the product
Kevin Indig
Kevin walks through the ecommerce organic growth loop in five steps: Optimize your product feed to qualify for the shortlist, maximize the traffic you still get with tools, let packaging drive AI citations, win the next purchase between purchases, and become the brand shoppers ask for.

Why gated content is the enemy of AI search
Gaetano DiNardi
Gaetano explains how gating your best content can cost you AI visibility and what to keep accessible without sacrificing lead generation: “If content helps buyers understand your category, evaluate your product, or choose you over a competitor, keep it public”.

Operationalizing AI: Proven Workflows That Generate Measurable Revenue
Eric Siu
Eric shares that almost everyone uses AI now, but almost no one is compounding it, and shows how to build a shared brain using skills, evals, and loops, and staff it with skills that improve every week.

Developing a Distinctive e-commerce Brand: Using Contexts in AI Search
Laura Smith
Laura explains how e-commerce brands can close the human-machine memory gap by linking distinctive assets to customer contexts in AI search.

Lost In Translation: How Language Changes Which Brand AI Recommends
Reza Moaiandin
Reza shows how your English-only AI visibility checks can miss how brand recommendations change when AI answers the same buying questions in five different languages.

Preparing Your Brand for AI Search and Agents 
Gianluca Fiorelli, Crystal Carter
Gianluca and Crystal discuss why clear entity associations matter for AI visibility, how llms.txt can help AI agents use a website, how brands can support visibility in personalized AI search, and more. 

Which are the newest AI tools and automations you can’t miss?

​LLM Inspector Chrome Extension
Jean-Christophe Chouinard
Track ChatGPT conversations for search queries, ranked source domains, citations, and models used.

SynthID Detector
Google
Detect AI-generated content, including images, video, audio, and text generated by NVIDIA, Google, OpenAI, and Kakao.

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Until next week, with another edition of AI Marketers 🤖

Aleyda Solis
SEO Consultant & Founder at Orainti
Wrapper of SEOFOMO, MarketingFomo, Trending Campaigns & AI Marketers
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