Welcome to the 92nd edition of AI Marketers 🤖
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Let’s go through the hottest AI news stories of the week.

Microsoft Bing Separates AI Training From AI Search Grounding With New Controls
Barry Schwartz
Microsoft announced new Bing AI content controls "offering newer, simpler, and clearer preferences that allow you to make choices about training, grounding, or both while remaining eligible for Bing search results," Krishna Madhavan wrote. Google is also on board, as are OpenAI and Anthropic.

Google Brings UCP Direct Checkout To AI Mode In Canada
Brooke Osmundson
Google is expanding UCP-powered direct checkout in AI Mode and the Gemini app to Canadian shoppers, with a Merchant Center integration planned for next year.

Pangram expands its AI detection tools to video and images
Karissa Bell
Pangram released new tools for flagging AI-generated image and video slop. The company says the tool can distinguish between clips that are "partially AI" and those that are entirely AI-generated. The tool also comes with a "heatmap" that can flag which aspects of the video are likely to be AI.

Microsoft Clarity gains agentic analytics, brand agents and Ask Clarity
Barry Schwartz
Microsoft Clarity is rolling new capabilities globally to all users across three experiences: agentic analytics, brand agents, and Ask Clarity. With these features, you can see how agentic traffic changes over time, help products get discovered across Microsoft surfaces, and ask questions about website behavior in plain language, with recommendations backed by real session evidence.

OpenAI introduces Images 2.6
OpenAI
OpenAI rolls out Images 2.6, which can “bring motion to your images with GIFs”, from animating a brand mascot or character and more. You can also create polished visuals faster and refine them with greater precision, keeping characters, products, and brand details consistent as you edit. It is available globally in ChatGPT and Codex across all subscription tiers on desktop, mobile, and web.

It’s time to take your marketing to the next level with these AI resources.

Which Types of Mentions Correlate the Strongest With AI Visibility? (260M AI Prompts Analyzed)
Louise Linehan
Louise picked 10,000 US brands and compared how often AI names them with how often they're mentioned on sites they don't control. The study found that Reddit is the strongest signal with a ~0.75 correlation on the Spearman scale; brands with 10x more Reddit mentions get about 5.5x more AI mentions, among other findings. 

How to Build an AI Search Optimization Roadmap
Limor Barenholtz
Limor shares how to build an AI search optimization roadmap in five steps: baseline your presence on a fixed prompt set, diagnose each gap with one hypothesis, sort every action with the evidence filter, and more. 

Why Your Org Isn’t Ready for a Platform-Only Approach to AI Search
Mike King
Should you buy an AI Search platform, hire an agency, or both? Mike argues that dashboards show visibility gaps, but your team still needs the skills and time to diagnose and act on them. He shares vendor questions to ask before signing and a quiz to find what your team actually needs.

The Impact of AI Agents on the Digital Economy: 34 Hypotheses
Malte Landwehr
Malte goes through 34 hypotheses on what happens when agents start fulfilling tasks for us, grouped by who is affected. Pure routers like price comparison sites and metasearch are hit hardest, and many products and subscriptions will get more expensive because people who never used them stop paying. 

Rethinking Website Value For AI-Enhanced Search
Michael Martinez
Michael argues that solving the searcher’s problem may not be enough, and that to remain valuable, a website must offer more than isolated answers. He shares that you should build value through continuing expertise, reliability, experience, judgment, community, distinctive products, services, or relationships that give people reasons to seek out the source itself.

How To Scale AI Content Across 40 Markets Without Sounding The Same
Motoko Hunt
Motoko explains how to scale a global AI content factory with approved local facts and human expertise, helping AI search reflect each market's products, rules, and customers.

How to optimize for ChatGPT shopping
Zach Paruch
Zach shares how to optimize for ChatGPT shopping: rank higher in Google Shopping, structure your product pages for extraction, deepen your product schema, optimize your product data feed beyond the minimum, and more. 

Let's Stop Hiding. Become Transparent About Your AI Usage
Nick LeRoy
Nick argues that you should tell people where AI contributed, what you brought to the work, and what you personally stand behind: “You do owe your audience an honest explanation. If I’m comfortable using AI to produce the work, I should be comfortable explaining its role. There’s no apology required”.

What is RAG in AI? A plain-English guide for marketers
Tristen Taylor
Tristen explains RAG in plain language, what it means for your marketing, and how you can make content retrieval-friendly: use descriptive headings, state key facts in plain sentences, pick one authoritative page per topic, and assign a named owner to every important page.

Which are the newest AI tools and automations you can’t miss?

​ChatGPT Ads Library: Search ChatGPT Ads by Brand ​
AirOps
Search by brand name or domain to see ChatGPT ads AirOps has observed, how often each one appeared, and under which prompts.

Claude SEO Skills: 43 free skills that turn Claude into a working SEO team
Lawrence Hitches
43 free, MIT-licensed Claude SEO skills built at StudioHawk across 500+ campaigns. Install in about a minute; run real audits.​

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Until next week, with another edition of AI Marketers 🤖

Aleyda Solis
SEO Consultant & Founder at Orainti
Wrapper of SEOFOMO, MarketingFomo, Trending Campaigns & AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website

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