Welcome to the 43rd edition of AI Marketers 🤖
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🤖 The Latest AI News You Can’t Miss

Let’s go through the hottest AI news stories of the week.

OpenAI introduces shopping research in ChatGPT
OpenAI
OpenAI is introducing shopping research, a new feature in ChatGPT that researches on your behalf to help you find the right products. It is rolling out on mobile and web for logged-in ChatGPT users on Free, Go, Plus, and Pro plans. To get started, ask a shopping question, and ChatGPT will suggest shopping research automatically. 

• Related: ChatGPT Shopping Powered by Google Shopping, & other Discoveries from under the Hood

Perplexity says its AI personal shopper ‘puts you first’
Elissa Welle
Perplexity’s AI chatbot is adding a new shopping assistant, similar to features recently added for Google Gemini and ChatGPT, that can recommend products and let you buy them directly via PayPal.

Anthropic introduces Claude Opus 4.5
Anthropic
Anthropic releases Claude Opus 4.5, their intelligent, efficient, and best model for coding, agents, and computer use. The model is available on the apps, API, and on all three major cloud platforms. Alongside Opus, they’re also releasing updates to the Claude Developer Platform, Claude Code, and their consumer apps.

ChatGPT’s voice mode is no longer a separate interface
Sarah Perez
OpenAI announced it is updating the user interface to ChatGPT so users can access ChatGPT Voice right inside their chat, instead of having to switch to a separate mode.

Google’s Mueller Questions Need For LLM-Only Markdown Pages
Matt G. Southern
Google's John Mueller pushes back on building LLM-only Markdown or JSON pages for LLMs, saying clean HTML and structured data should come first.

YouTube Expands Access to Gen AI Features
Andrew Hutchinson
YouTube says that it’s expanding to various AI editing features, including standalone clips, green screen backgrounds, its “AI playground,” and more.

🤖 Useful AI Guides & Resources for Marketers

It’s time to take your marketing to the next level with these AI resources.

How to optimize for ChatGPT: LLMs.txt doesn’t matter but brand mentions on Quora and Reddit do
Yulia Deda
SE Ranking analyzed 129,000 unique domains and 216,524 pages across 20 niches to understand citation patterns in ChatGPT’s AI responses. “Sites with at least 7.9K organic visitors to their main page have about twice the chance of being cited compared with sites receiving up to 400 visitors”.

Reverse-Engineering Google AI Mode: What Discovery Engine Reveals About Google’s AI Search Architecture
Metehan Yesilyurt
Discovery Engine won’t give you the exact weights Google uses in AI Mode. But it gives you something almost as valuable: a window into how Google engineers think about AI search. Metehan goes through what this means for AI search optimization. 

The Alpha is not LLM monitoring
Kevin Indig
Kevin analyzed the funding data and the companies behind it. The pattern is clear: Capital chased what sounded innovative. The real opportunity hid in what actually works.

The AI Consistency Paradox
Duane Forrester 
Authoritative grounding, multi-instance optimization, and answer stability measurement. Duane goes through the three pillars of cross-temporal consistency, why the same AI gives different answers and what that means for your brand. 

To block or not to block? Bot is the question.
Dan Petrovic
Many site owners block bots to protect their intellectual property, but in doing so, they might be turning away the “good” AI traffic, like search engines and assistants that drive real visitors your way. Dan breaks it down so you can decide wisely.

Your "AI Strategy" is "Just SEO" with Better Marketing (and Worse Data)
Pedro Dias
“There is no magic "AI retrieval layer" separate from technical reality. If you aren't crawlable, parsable, and relevant according to standard search principles, you cannot be used for grounding. The "new" AI visibility is just the old retrieval visibility wearing a fake mustache”.

How to create answer-first content that AI models actually cite
Tanatswa Chingwe
AI favors answer-first sites like Reddit and Wikipedia. Tanatswa explains how to structure and optimize branded content that LLMs actually cite in their responses.

🤖 AI Tools & Automations of the Week

Which are the newest AI tools and automations you can’t miss?

Jotform AI PDF Summarizer
Jotform
Automatically generate concise summaries of your PDFs and integrate them seamlessly into your workflows.

Roaarrr: Simple growth analytics
ROAARRR
From awareness to retention, get a clear picture of what's working and what's not.

Do you have any AI tools for marketers to feature? Send them over here!

🤖 AI Marketers Poll of the Week

Let’s find out how marketers are using AI tools. A poll at a time.

🤖 Feedback or Sponsorship?

If you have any noteworthy AI news or resources in marketing to share for next week's edition, are interested in sponsoring, or have any feedback about AI Marketers, just send me a message over here.

Until the next week, with another edition of AI Marketers 🤖

Aleyda Solis
SEO Consultant & Founder at Orainti 
Wrapper of SEOFOMO, MarketingFomo & AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website

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