Welcome to the 91st edition of AI Marketers 🤖
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Let’s go through the hottest AI news stories of the week.

OpenAI Introduces GPT-6.1 Terra 
OpenAI
OpenAI introduces GPT-6.1 Terra, a “fast, efficient model that combines detailed visual reasoning and precise computer use alongside clearer, more natural writing”. The model is now available to all Plus, Pro, Enterprise, and Edu users in ChatGPT Work and Codex.

Google Ads in AI Mode expand to new markets
Shashi Thakur
Google is bringing ads in AI Mode to Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines, and Singapore. The company plans to expand to additional locales, including Brazil, Mexico, and the United Kingdom in Q4 2026.

Looking Things Up Now Rivals Writing In ChatGPT, OpenAI Data Shows
Matt G. Southern
According to OpenAI Signals data, Information seeking accounted for 20.7% of messages on consumer ChatGPT plans in August, nearly matching writing at 20.6%. Meanwhile, writing moved back in front in September, at 21.4% versus 20.2%.

Google’s Genie 4 world model adds audio, more realistic worlds, and real-time steering
Rebecca Bellan
Google DeepMind released its newest world model, Genie 4, in research preview to trusted testers. The latest model generates the most photorealistic, interactive worlds yet, letting users type prompts mid-simulation to change the scene.

It’s time to take your marketing to the next level with these AI resources.

Third-Party Citation Optimization Prioritization in an AI Search Era: A Framework [With Worksheet & Claude Skill]
Aleyda Solis
Aleyda shares a Claude Skill to help you prioritize third-party citation optimization, with a worksheet that assesses what to maximize, what to minimize, where each type of presence usually develops, which marketing departments to align with, and its expected influence, marketing, and business value.

Why we should fear the shadow web we’re building for AI
Chris Green
Chris argues that the more we encourage brands to create information specifically for agents, detached from the public-facing web, the more we risk recreating problems that search engines have spent decades trying to solve.

2026 AI Citation Study: What ChatGPT and Google's AI Cite
TJ Robertson
TJ shares the results of a study that analyzed 193,507 ChatGPT, Google AI Mode, and AI Overview Answers to find what kinds of pages get cited by AI: the cited page opened with a direct answer 23% of the time, compared with 14% of the time those were not cited, among other findings.

SEOs are more afraid of AI than they were a year ago
Nick LeRoy
Nick surveyed 279 SEO and search professionals to find out if they are concerned about AI. The results indicate that 43.7% are more concerned than a year ago, and 33.0% are very or extremely concerned. Germany had the highest share of respondents who were very or extremely concerned (15 of 21), compared with 43 of 154 in the United States.

Organic traffic is down, but it’s not all AI
Kevin Indig
Kevin analyzes three years of US and France data, showing uneven organic losses, growing paid search, and AI referrals that remain a small share of visits: In some cases, like publishers, the SEO traffic loss is clear, global, and painful. In other industries, and even in other countries, it’s much more nuanced. 

How to create Claude skills: What your team actually needs
Lipsa Das
Lipsa shares how Claude skills work and how to create one: Write the YAML front matter, the Markdown instructions, add optional references, optional scripts, and assets.

AI SEO Requires A Unified Content Strategy
Joe Hall
Joe shares how brand messaging needs to be consistent across all channels to train LLMs the right way: conduct a comprehensive review of how your company is represented across its various digital channels, establish a central source of truth for brand messaging, bring the appropriate marketing teams into the process, and periodically evaluate how AI search systems describe your brand. 

How ecommerce category pages can earn AI search citations
Wasim Kagzi
Wasim shares how category pages perform best for commercial queries and why product comparisons and buying guidance could give yours an edge in AI search.

How To Analyze Server Logs for AI Search
Zach Chahalis 
Zach shares a six-step framework to get your server logs, identify verified bots, and find problems preventing AI crawlers from receiving your content.

Which are the newest AI tools and automations you can’t miss?

​​The AI Visibility Index​​
Semrush
The definitive benchmark for AI search visibility reveals top brand rankings, key sources, and strategies to win in AI search.

​Trending PR Campaigns​​​
Finchling
What are the top trending PR campaigns at the moment? Finchling's Trending PR Campaigns feature the best PR campaigns ranked by coverage and per industry, now with campaign type and emotions filters!

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Until next week, with another edition of AI Marketers 🤖

Aleyda Solis
SEO Consultant & Founder at Orainti
Wrapper of SEOFOMO, MarketingFomo, Trending Campaigns & AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website

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