Welcome to the 41st edition of AI Marketers 🤖
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🤖 The Latest AI News You Can’t Miss

Let’s go through the hottest AI news stories of the week.

OpenAI releases GPT-5.1: A smarter, more conversational ChatGPT
OpenAI
OpenAI is upgrading GPT‑5 with the release of GPT‑5.1 Instant and GPT‑5.1 Thinking. Both models are now warmer by default and more conversational. They’re also introducing options to tailor ChatGPT's tone. It is rolling out to everyone, starting with paid users.

• Related: OpenAI Pilots group chats in ChatGPT 

Wikipedia urges AI companies to use its paid API, and stop scraping
Sarah Perez
Wikipedia outlined a simple plan to ensure its website continues to be supported in the AI era, despite declining traffic. The opt-in, paid product allows companies to use Wikipedia’s content at scale without “severely taxing Wikipedia’s servers”.

​Google is introducing a major AI shopping update to AI Mode, Gemini and Search Agentic features in time for the holiday season
Vidhya Srinivasan
When you ask AI Mode a shopping question, you’ll now get a response that brings together rich visuals and all the details you need (like price, reviews and inventory info), formatted for your needs powered by the Shopping Graph… and much more!

Google’s NotebookLM adds ‘Deep Research’ tool, support for more file types
Aisha Malik
NotebookLM is rolling out “Deep Research,” a tool that will automate and simplify complex online research. Google says the tool acts like a dedicated researcher, as it can synthesize a detailed report or recommend relevant articles, papers, or websites.

Sir Tim Berners-Lee doesn’t think AI will destroy the web
Nilay Patel
Tim and Nilay talk about the state of the web, his current work at the decentralization startup Inrupt, and, of course, where AI fits into the conversation.

Google’s new AI tool touts creating optimized content in a scalable way
Barry Schwartz
A recent Google blog post announced the expansion of Opal, a Google tool that uses AI to help people create mini apps, and touted that the tool can be used to create “optimized” content in a “scalable way.” Many SEOs are asking if this is against Google search guidelines, specifically the scaled content abuse policy.

Google Adds AI-Powered Guidance for Ads and Analytics
Andrew Hutchinson
Google is launching two new AI assistant tools for advertisers, “Ads Advisor” and “Analytics Advisor,” both of which will utilize Google’s Gemini AI models to guide how to maximize your Google promotions and website performance.

🤖 Useful AI Guides & Resources for Marketers

It’s time to take your marketing to the next level with these AI resources.

SEO in the Age of ChatGPT: What No One’s Talking About [Video]
Manick Bhan, Aleyda Solis 
Manick sits down with Aleyda to discuss the seismic shift happening in search. They break down how AI Overviews, LLMs, and agentic search are reshaping visibility, traffic, and conversions, and why the next era of SEO is as much about brand, trust, and omnichannel visibility as it is about rankings.

3 Common mistakes to avoid when investing in AI search
Aleyda Solis
Avoid common AI search SEO mistakes. Align goals, metrics & strategy to optimize effectively for LLM-driven search. 

“We Analyzed 248K Reddit Posts: What Drives Visibility in AI Search [Study]”
Margarita Loktionova
Semrush analyzed 248K Reddit posts to reveal what helps threads rank in AI search and shape visibility across ChatGPT, Perplexity, and Google AI Mode. “Only 3.5% of Perplexity answers include Reddit, but those links appear much earlier”.

AI’s Impact on SEO: 13 Things That Changed, 4 Things That Stayed The Same
Mateusz Makosiewicz
AI changed SEO forever, but the foundations remain the same. Mateusz goes through what’s changed, what hasn’t, and how to stay visible in the age of AI search.

Optimising Category Pages for AI Visibility
Dena Warren
Dena goes through how to optimise category pages (or PLPs) for AI visibility. Learn the framework and checklist that she uses to future-proof category pages for AI Search and beyond.

Why AI availability is the new battleground for brands
Andrew Holland
GEO redefines visibility through AI availability—how likely your brand is to be recognized and recommended by AI systems. Andrew goes through it. 

GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search
Lily Ray
Lily goes through her MozCon 2025 deck, the key takeaways, and transcript to see how marketers can thrive in the era of AI-powered discovery.

An EEAT Checklist for AI Search
Dan Taylor 
“Real experience, genuine expertise, visible recognition, and trustworthy delivery all contribute to success. When your entity demonstrates those qualities through Prize, Nobility, Award and Contribution, it becomes not only findable but genuinely referencable in the age of AI search”.

🤖 AI Tools & Automations of the Week

Which are the newest AI tools and automations you can’t miss?

Mintlify: The Intelligent Documentation Platform
Mintlify
The next generation of documentation. AI-native, beautiful out of the box, and built for developers.

OpenAI Product Feed Validator
Martin Aberastegue
Validate your product feed against OpenAI's Product Feed Specification.

Do you have any AI tools for marketers to feature? Send them over here!

🤖 AI Marketers Poll of the Week

Let’s find out how marketers are using AI tools. A poll at a time.

🤖 Feedback or Sponsorship?

If you have any noteworthy AI news or resources in marketing to share for next week's edition, are interested in sponsoring, or have any feedback about AI Marketers, just send me a message over here.

Until the next week, with another edition of AI Marketers 🤖

Aleyda Solis
SEO Consultant & Founder at Orainti 
Wrapper of SEOFOMO, MarketingFomo & AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website

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