Welcome to the 40th edition of AI Marketers 🤖
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🤖 The Latest AI News You Can’t Miss

Let’s go through the hottest AI news stories of the week.

Google AI Mode Starts Rolling Out Agentic Booking In Labs
Matt G. Southern
Google’s AI Mode is starting to roll out agentic booking for restaurants, event tickets, and wellness appointments to eligible U.S. Search Labs users.

OpenAI’s Sam Altman Raises the Possibility Of Ads On ChatGPT
Roger Montti
Sam Altman denounces pay-to-rank Google-style ads, but later says they'll try a form of advertising at some point.

OpenAI Introduces IndQA: A new benchmark for Indian languages
OpenAI
OpenAI introduces IndQA; it evaluates knowledge and reasoning about Indian culture and everyday life in Indian languages. It spans 2,278 questions across 12 languages and 10 cultural domains, and covers a broad range of culturally relevant topics.

Google rolls out Flashcards & Quizzes in NotebookLM
Google
Google rolls out flashcards and quizzes in NotebookLM to make learning easier wherever you go. Google is also bringing major improvements to chat to mobile, with 50% better quality, a 4x larger context window, and 6x longer conversation memory, all powered by Gemini. 

Perplexity to pay Snap $400M to power search in Snapchat
Ivan Mehta
Snap said that it has signed a deal to integrate Perplexity’s AI search engine directly within Snapchat. As part of the deal, Perplexity will pay Snap $400 million in cash and equity. The new feature will be integrated into the app’s interface early next year.

Google Maps taps Gemini AI to transform into an ‘all-knowing copilot’
Andrew J. Hawkins
Google Maps is bringing Gemini’s AI chatbot to more features, including more “conversational” route planning and the use of landmarks and nearby businesses for navigation.

Report: Apple To Lean On Google Gemini For Siri Overhaul
Matt G. Southern
Apple has reportedly selected Google to power the next generation of Siri through a partnership neither company plans to publicly acknowledge.

🤖 Useful AI Guides & Resources for Marketers

It’s time to take your marketing to the next level with these AI resources.

Google AI Overview Holiday Shopping Test: The 57% Pullback That Changes Everything
BrightEdge
BrightEdge tracked AI Overview across thousands of eCommerce keywords from September to October 2025. “Google retained only 30% of AI Overviews at peak... Grocery maintained 56% retention while Furniture dropped to 3%, revealing a deliberate strategy to deploy AI where it adds value without disrupting commerce”.

AIO Impact on Google CTR: September 2025 Update
Tracy McDonald
Tracy goes through the impact of Google AI Overviews on SEO and PPC click-through rates over the first three quarters of 2025. “Organic CTRs for informational queries with AIOs are down 61%. Paid CTRs crashed 65%”.

“Why I'm Shutting Down Lorelight (And What It Taught Me About GEO)”
Benjamin Houy
Benjamin shares why he’s shutting down Lorelight: “There’s no such thing as 'GEO strategy' or 'AI optimization' separate from brand building. At least not for the vast majority of brands”.

Can You Use AI To Write For YMYL Sites? (Read The Evidence Before You Do)
Matt G. Southern
Google’s guidelines & several studies highlight why AI-generated health and finance content pose a risk, where expertise and facts are paramount. Matt goes through it. 

Staying Grounded in an AI-Driven SEO World 
Gianluca Fiorelli, MJ Cachón
MJ Cachón shares about key lessons from recent core updates, common migration errors, SEOs role in brand building, and much more in this insightful interview with Gianluca.

The Hidden Entity Layer of ChatGPT: From Named Entities to Products
Andrea Volpini
Andrea analyzes SSE streams to show how ChatGPT’s web client structures entities, moderates outputs, and ties into a product graph akin to Google Shopping.

How to Optimize Content for AI Search Engines [2026 Guide]
Alex Lindley
This step-by-step guide by Alex walks you through the exact steps to help your content appear in AI answers and recommendations. And turn visibility into traffic, and, ultimately, new customers.

LLM traffic is shrinking
Kevin Indig
Kevin goes through why the LLM traffic is shrinking: “LLM visits are up, which removes seasonality as the dominant cause. The driver of lower referral traffic is ChatGPT, showing fewer citations due to the model router”.

🤖 AI Tools & Automations of the Week

Which are the newest AI tools and automations you can’t miss?

4K Labs: Dynamic Visual Storytelling Within Minutes
4K Labs
Turn PDFs, PowerPoints, and scripts into stunning 4K training videos narrated by interactive AI avatars. 

Plane - The Open Source Project Management Tool
Plane
Plane is the modern project management platform that brings projects, knowledge, and agents together in one place.

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🤖 AI Marketers Poll of the Week

Let’s find out how marketers are using AI tools. A poll at a time.

🤖 Feedback or Sponsorship?

If you have any noteworthy AI news or resources in marketing to share for next week's edition, are interested in sponsoring, or have any feedback about AI Marketers, just send me a message over here.

Until the next week, with another edition of AI Marketers 🤖

Aleyda Solis
SEO Consultant & Founder at Orainti 
Wrapper of SEOFOMO, MarketingFomo & AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website

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