Welcome to the 17th edition of AI Marketers 🤖
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🤖 The Latest AI News You Can’t Miss

Let’s go through the hottest AI news stories of the week.

Google AI Mode Live In US: Tests Deep Search, Live Search, Personalization, Custom Charts, Shopping & Agentic
Barry Schwartz 
AI Mode is now available to all US searchers without having to opt into it within Search Labs. Plus, Google is testing a number of new features in AI mode, including Deep Search, Live Search, personal context, custom charts, AI shopping, and yes - Agentic features.

• Related: Google: Shop with AI Mode, use AI to buy and try clothes on yourself virtually by Lilian Rincon

Google: To remove noreferrer Bug from AI Mode links to effectively track their traffic and to add in Search Console but without a separate break-out
John Mueller
​​"We do consider this a bug and will resolve it (remove the "noreferrer")"... "AI Mode reporting is not yet live in Search Console. We're updating our documentation to reflect this will be showing soon as part of the AI Mode rollout" ... "There's currently no separate break-out planned, and no API change involved."

Google: Search and Shopping ads in AI Overviews will be expanding to desktop in the U.S.
Google
"We’re also starting to test ads in AI Mode, our most powerful AI search for your toughest questions."

• Related: Bringing agentic capabilities to Google Ads and Google Analytics by Google

Google launches stand-alone NotebookLM apps for Android and iOS
Aisha Malik
Google officially released the NotebookLM apps for Android and iOS. The app gives access to Audio Overviews and allows people to create new notebooks and view the ones they’ve already created.

Anthropic releases Claude 4
Anthropic
Anthropic introduces the next generation of Claude models: Claude Opus 4 and Claude Sonnet 4, setting new standards for coding, advanced reasoning, and AI agents.

Sam Altman’s goal for ChatGPT to remember ‘your whole life’ is both exciting and disturbing
Julie Bort
Sam Altman laid out a big vision for the future of ChatGPT. When asked about how ChatGPT can become more personalized, Altman replied that he eventually wants the model to document and remember everything in a person’s life.

Google has a big AI advantage: it already knows everything about you
Emma Roth
Google’s access to a wide swath of user data gives its Gemini AI assistant a big advantage over competitors like OpenAI’s ChatGPT.

“We did the math on AI’s energy footprint. Here’s the story you haven’t heard”
James O'Donnell, Casey Crownhart
The emissions from individual AI text, image, and video queries seem small—until you add up what the industry isn’t tracking and consider where it’s heading next.

Shopify launches an AI-powered store builder as part of its latest update
Lauren Forristal
Shopify is giving its merchants a slew of new AI-powered tools designed to help them enhance the online shopping experience for their customers.

GitHub’s new AI coding agent can fix bugs for you
Emma Roth
GitHub is launching an AI coding agent that can do things like fix bugs, add features, and improve documentation — all on a developer’s behalf.

🤖 Useful AI Guides & Resources for Marketers

It’s time to take your marketing to the next level with these AI resources.

Breaking down the AI Mode Patent
Mike King
"I found the patent application behind AI Mode entitled "Search with stateful chat" and I wanted to quickly explain to y'all how it works."

Google AI Mode’s Query Fan-Out Technique: What is it and How Does it Mean for SEO?
Aleyda Solis
One of the keys for AI Mode, is that it uses a query fan-out technique. So, How Does AI Mode’s Query Fan-Out Technique Work? I go through it in my latest post, featuring an example, important implications to take into account and tools to use to optimize for it.

Google: Top ways to ensure your content performs well in Google's AI experiences on Search
John Mueller
​Focus on unique, valuable content, provide a great page experience, and go beyond text for multimodal success. John shares best practices for success in AI experiences on search.

• Related: Mastering AI Powered Search: Next Level Strategies for Marketers by ​Fabrice Canel, Krishna Madhavan

​Explaining Agentic SEO To The C-Level
Dan Taylor
For executives investing in AI, Agentic SEO represents a logical next step toward leaner, more effective marketing operations.

74% of New Web Pages Include AI Content (Study of 900k Pages)
Ryan Law, Xibeijia Guan, Tim Soulo
Ahrefs analyzed 900,000 newly created web pages in April 2025 and found that 74.2% of them contained AI-generated content.

How to blend AI and human input in your content approach
Adam Tanguay
Adam goes through a scalable content strategy that pairs AI’s power with human judgment to hit your SEO and brand goals.

LLM-Based Search Volume Prediction
Dan Petrovic
Dan put Google’s Gemini to the test by comparing its keyword volume predictions to actual search data from Google Search Console (GSC). Here’s what they learned and how they did it.

LLMO Is in Its Black Hat Era
Despina Gavoyannis
When SEO became a race to the bottom, we lost trust, quality, and creativity. Let’s not do it again with LLMs. Despina goes through it. 

Engineering Relevant Content: Tips to Get Your Content into LLMs
Francine Monahan
Francine goes through how to create content that's visible in the age of LLMs with relevance engineering strategies to structure, optimize, and future-proof your site.

How publishers can adapt to AI Mode and LLMs: a strategic framework beyond classic SEO
Gianluca Fiorelli
A strategic guide by Gianluca for publishers navigating AI Overviews, LLMs, and declining clicks, framed through a fictional sci-fi magazine.

55% of consumers say they don't trust AI shopping chatbots & recommendations
Kiri Masters
While 75% of consumers have encountered AI recommendations or chatbots online, only 44% actually engaged with them.

🤖 AI Tools & Automations of the Week

Which are the newest AI tools and automations you can’t miss?

AI Brand Visibility Monitoring
Advanced Web Ranking
Discover how leading AI chatbots (including ChatGPT, Gemini, Claude, and Perplexity) represent your brand and who they’re mentioning alongside it.

Tofu Pages: Your AI Copilot for B2B Marketing
Tofu Pages
Create customized landing pages in minutes.

Do you have any AI tools for marketers to feature? Send them over here!

🤖 AI Marketers Poll of the Week

Let’s find out how marketers are using AI tools. A poll at a time.

🤖 The AI Video of the Week

An interesting AI video for your marketing eyes to watch.

Google AI Mode Announcement Analysis - The Hottest in SEO News with SEOFOMO TL;DR
Crawling Mondays, Aleyda Solis, Gianluca Fiorelli
Learn everything about the AI Mode release in the US along with many other new AI related functionalities integrated within AI mode, that should serve as a base for the future of search. Aleyda Solis and Gianluca Fiorelli go through what was announced, the implications towards SEO, how to measure it, optimize for it and more.

🤖 Feedback or Sponsorship?

If you have any noteworthy AI news or resources in marketing to share for next week's edition, are interested in sponsoring, or have any feedback about AI Marketers, just send me a message over here.

Until the next week, with another edition of AI Marketers 🤖

Aleyda Solis
SEO Consultant & Founder at Orainti 
Wrapper of SEOFOMO, MarketingFomo & AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website

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