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  • Your AI in Marketing News from The Latest Week 🤖 [May 24, 2026]

Your AI in Marketing News from The Latest Week 🤖 [May 24, 2026]

Google's Universal Cart will keep an eye on your shopping

Welcome to the 68th edition of AI Marketers 🤖
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🤖 The Latest AI News You Can’t Miss

Let’s go through the hottest AI news stories of the week.

Google's Universal Cart will keep an eye on your shopping
Daniel Cooper
Google announced Universal Cart at the Google I/O. It is a tool that aggregates all of your purchases under one roof and lets you shop from more places. You'll be able to add products to this cart from search, YouTube, and Gmail. The feature is rolling out across the Google family this summer. You'll find it first in Shopping, Search, and Gemini, with YouTube and Gmail arriving later in the year.

LinkedIn doesn't want your AI slop anymore
Karissa Bell
LinkedIn is taking new steps to reduce the reach of posts that bear the hallmarks of AI-generated drivel. Laura Lorenzetti says the changes will target everything from outright engagement bait to recycled "thought leadership" and other "generic" content that "lacks the authenticity and originality". 

OpenAI’s ChatGPT Has A Web Cache
Barry Schwartz
ChatGPT's web search feature offers a web cache, an offline, locally stored version of previously crawled web pages. This should not come as a surprise, as all search engines store cached versions of web pages (even if they don't show them to us).

Google announces Search’s I/O 2026 updates: AI agents and more
Elizabeth Reid
Google announced a few updates at I/O. These include: Upgrading Search with Gemini 3.5 Flash as the new default model in AI Mode, merging AI Overviews and AI Mode into one conversation, creating, customizing, and managing multiple AI agents for your many tasks, right in Search, the ability to build custom experiences with Antigravity, like mini apps, in Search, and more. 

Google Adds Markdown Files To Help Docs, But Not Used For Search
Barry Schwartz
Google has added markdown files to the Google Search help documents. But John Mueller said that these are not being used for Search or generative AI responses in Search.

Microsoft rolls out AI-powered bidding, reporting, and import updates for advertisers
Anu Adegbola
Microsoft AI-powered bidding, attribution, and reporting tools aim to simplify multi-platform campaign management. The company is leaning further into AI-assisted campaign management while trying to reduce operational friction for advertisers managing campaigns across Google, Meta, and Microsoft ecosystems.

🤖 Useful AI Guides & Resources for Marketers

It’s time to take your marketing to the next level with these AI resources.

The New Rules of AI Visibility and How To Prepare for It
Aleyda Solis
Aleyda goes through why AI search should be treated as an evolution of SEO, not a disconnected discipline, the biggest changes affecting AI search optimization, from probabilistic clicks to query fan-out and agentic experiences, and why SEO, digital PR, brand, social, community, and reputation management now need to work much more closely together, and more in this comprehensive guide. 

Your Inbox Might Be the Next AI Search Signal
Garrett Sussman, Michael Tandoh, Cate Dombrowski
iPullRank tested whether Google's Personal Intelligence layer could influence brand recommendations across 1,922 AI Mode responses. The results point out that brand signals added to personal context in a Google Personal Intelligence connected account changed AI Mode recommendations; a recommendation sitting in Gmail mattered more than a brand sitting in Google Photos, among other findings. 

AI Now Writes as Many Online Articles as Humans
Graphite
A study by Graphite revealed that the number of articles published online that are primarily AI-generated (50%) equals the number written by humans (50%). However, since Q1 2025, the percentage of articles primarily generated by AI has plateaued at roughly 50%.

Reasoning lift: What happens to AI visibility when AI thinks harder
Kevin Indig
Kevin analyzed 20 buyer journeys across 4 different verticals to compare high vs. low reasoning for ChatGPT5.2, and goes through: Why high reasoning cites a nearly different web, which source types gain or lose ground, and more. The study found that high reasoning models are cited more especially at the problem stage, among other findings. 

Beyond RAG: Why Every AI Search Platform Is Now Agentic and What That Means for Your Content
Mike King
Mike explains what "agentic" means in Agentic RAG, how Google is actually doing agentic RAG, what each major platform is actually doing, the six concrete shifts it forces on content engineering, and a reproducible audit you can run against your own brand this week.

Future-Proofing with UCP: The New Infrastructure for Agentic Commerce
Valentina Izzo
Transition to agentic commerce with Google UCP. Valentina goes through how a Product Knowledge Graph helps AI agents discover and purchase your products autonomously.

Improving AI Visibility for Local Businesses Through Sponsorships
Ellen Sartin 
Ellen goes through how local sponsorships can strengthen AI trust signals, improve local search visibility, and help businesses appear more often in AI-generated answers through meaningful community partnerships.

Is AI Killing Publisher Search Traffic? What The Guardian and Telegraph Think
Jojo Furnival
Jessie Willms and Harry Clarkson-Bennett on why publisher SEO is broken, and what actually matters now. The takeaway: The economics are broken: content costs more to produce, and Google returns less in traffic. Commodity evergreen content is no longer worth the investment for most publishers.

B2B Brand Visibility and Reputation in the AI Search Era 
Gianluca Fiorelli, Viola Eva
Gianluca and Viola go through what it takes to build B2B brand visibility in the era of AI search, from becoming the source in LLMs to navigating the differences between ChatGPT, Gemini, Claude, and Copilot.

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🤖 AI Tools & Automations of the Week

Which are the newest AI tools and automations you can’t miss?

AEO Sensor
Hubspot
Use AEO Sensor to track high-level trends in AI visibility, traffic, and citations from ChatGPT, Gemini, and Perplexity.

SEOFOMO News Aggregator in Chrome
SEOFOMO​
Stay updated with the latest SEO and AI Search trending stories with the SEOFOMO News Aggregator in Chrome. Get instant notifications about new stories in your browser.

🤖 AI Marketers Poll of the Week

Let’s find out how marketers are using AI tools. A poll at a time.

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🤖 Feedback or Sponsorship?

If you have any noteworthy AI news or resources in marketing to share for next week's edition, are interested in sponsoring, or have any feedback about AI Marketers, just send me a message over here.

Until the next week, with another edition of AI Marketers 🤖

Aleyda Solis
SEO Consultant & Founder at Orainti 
Wrapper of SEOFOMO, MarketingFomo, Trending Campaigns & AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website

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