Welcome to the 16th edition of AI Marketers 🤖
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🤖 The Latest AI News You Can’t Miss

Let’s go through the hottest AI news stories of the week.

OpenAI pledges to publish AI safety test results more often
Kyle Wiggers
OpenAI is moving to publish the results of its internal AI model safety evaluations more regularly in what the outfit is saying is an effort to increase transparency.

Perplexity partners with PayPal for in-chat shopping as AI race heats up
MacKenzie Sigalos
U.S. consumers will soon be able to book travel, buy products and secure concert tickets on Perplexity’s chat interface, paying instantly with PayPal or Venmo. PayPal will handle payments, shipping, tracking, and support.

Google might replace the ‘I’m Feeling Lucky’ button with AI Mode
Jess Weatherbed
Some Google Search users are starting to see the platform’s AI Mode search engine chatbot in the wild, replacing the ‘I’m Feeling Lucky’ button.

OpenAI brings its GPT-4.1 models to ChatGPT
Maxwell Zeff
OpenAI is releasing its GPT-4.1 and GPT-4.1 mini AI models in ChatGPT, giving users access to the company's improved coding models.

YouTube announces Gemini AI feature to target ads when viewers are most engaged
Zach Vallese
YouTube announced a new tool that will allow advertisers to use Google’s Gemini AI model to target ads to viewers when they are most engaged with a video. 

Google Launches Generative AI Certification With Free Training
Matt G. Southern
Google launches a generative AI certification with free training, focusing on Google's tools. Is this credential worth adding to your resume?

🤖 Useful AI Guides & Resources for Marketers

It’s time to take your marketing to the next level with these AI resources.

AI Search:
Where Are We & What Can We Do About It?
Aleyda Solis
How LLMs & AI search are really affecting Google traffic? What are the opportunities for SEOs within AI search? How can we make the most out of these opportunities? I go through these questions and more in the guide version of my recent presentation about AI search.

The first-ever UX Study of Google’s AI Overviews: The Data We've All Been Waiting For
Kevin Indig, Eric van Buskirk
Kevin tracked 70 users across 8 tasks to deeply understand their behavior, thoughts, and motions when engaging with Google's AI Overviews and other SERP Features. 

How to get cited by AI: SEO insights from 8,000 AI citations
James Allen
​From ChatGPT to Gemini, here's what each AI model features – and how strategic content earns visibility in generative search results.

How to Set Up Claude Desktop with Google Search Console MCP
Richard Baxter
Claude Desktop's ability to support access to API services using Model Context Protocol (MCP) allows you to get Claude connected to the Search Console API and query it to answer your questions. Richard shows how in this guide.

AI Won’t Replace SEOs. But The Lazy Ones Are Toast
Nick LeRoy
Nick goes through how do you protect your role, grow your value, and separate yourself from the coasters and checkbox SEOs who are first in line to get automated.

Crawling a Million Websites in Search of LLMs.txt
Chris Green
Is LLMs.txt a worthwhile step in optimizing for AI Chatbot use? Current adoption numbers suggest not. Chris goes through it. 

AI Overviews Have Doubled (25M AIOs Analyzed)
Louise Linehan
Ahrefs analyzed 25M AI Overviews in the US and found that AI overviews have more than doubled since Google’s March Core Update.

• Related: There is a growing spam problem in Google AI Overviews by Danny Goodwin

Google Ads AI Vs. Third-Party AI Tools: Comparison For Google Ads Creatives
Benjamin Wenner
Can Google Ads' built-in AI tool compete with third-party solutions for ad creation? See which delivers better ad copy, images, and video.

Do users really show higher intent when they click through from an LLM to a website?
Dan Taylor
“In most sectors, Organic KECVR is higher than LLM KECVR, indicating that users arriving through organic search generally have a higher likelihood of engaging (converting) on the website”.

6 tactical ways to responsibly use AI for everyday SEO
Stephanie Wallace
Stephanie goes through how to scale content, analyze data, and enhance SEO results while effectively and responsibly using AI.

🤖 AI Tools & Automations of the Week

Which are the newest AI tools and automations you can’t miss?

Aha: World's first AI agent team for influencer marketing
Aha
Aha is an AI agent working on influencer marketing. Build with the AI team to launch, manage, and scale your influencer campaigns

Do you have any AI tools for marketers to feature? Send them over here!

🤖 AI Marketers Poll of the Week

Let’s find out how marketers are using AI tools. A poll at a time.

🤖 The AI Video of the Week

An interesting video for your marketing eyes to watch.

How to Automate Work With AI Agents and AI Workflows in Zapier
Zapier
A webinar from Zapier exploring advanced AI tools: Dive into Zapier’s latest AI features through detailed, step-by-step product demos. Learn to deploy AI agents in workflows: Learn how to configure AI agents to trigger logic, analyze data, and complete tasks autonomously and see real-world applications.

🤖 Feedback or Sponsorship?

If you have any noteworthy AI news or resources in marketing to share for next week's edition, are interested in sponsoring, or have any feedback about AI Marketers, just send me a message over here.

Until the next week, with another edition of AI Marketers 🤖

Aleyda Solis
SEO Consultant & Founder at Orainti 
Wrapper of SEOFOMO, MarketingFomo & AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website

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