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- Your AI in Marketing News from The Latest Week 🤖 [May 17, 2026]
Your AI in Marketing News from The Latest Week 🤖 [May 17, 2026]
Google Analytics AI Assistant Traffic: Tracks ChatGPT, Gemini & Claude Traffic
Welcome to the 67th edition of AI Marketers 🤖
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🤖 The Latest AI News You Can’t Miss
Let’s go through the hottest AI news stories of the week.
Google Analytics AI Assistant Traffic: Tracks ChatGPT, Gemini & Claude Traffic
Barry Schwartz
Google Analytics has a new AI Assistant for traffic measurement. This allows you to track AI chatbot traffic from ChatGPT, Gemini, and Claude. This is through a new AI Assistant channel in your Default Channel Group reports.
Microsoft announces Citations Dashboard in Microsoft Clarity
Ihab Rizk
Microsoft has rolled out the Citations dashboard within Microsoft Clarity. The dashboard shows how your content is referenced in AI-generated answers across supported AI experiences by summarizing and aggregating citation activity across: page citations, share of authority, AI referral traffic, and more.
OpenAI adds product feed ads to ChatGPT
Anu Adegbola
OpenAI is turning product catalogs into automated ads, making it easier for retailers to scale campaigns inside ChatGPT.
Anthropic introduces Claude for Small Business
Anthropic
Anthropic is launching Claude for Small Business, a toggle install that puts Claude to work inside the tools small business owners already use: Intuit QuickBooks, PayPal, HubSpot, Canva, DocuSign, Google Workspace, and Microsoft 365.
LinkedIn uses AI to improve feed relevance
Andrew Hutchinson
LinkedIn’s relevance models are improving, with the platform incorporating more AI-powered systems to broaden its interest signals and display more relevant updates.
Microsoft is retiring Copilot Mode on Edge, because everything is Copilot Mode now
Mariella Moon
Microsoft is retiring Copilot Mode on Edge because its features are now built directly into the browser for both desktop and mobile. They also gave the assistant long-term memory on both desktop and mobile so that it can recall and reference previous chats.
🤖 Useful AI Guides & Resources for Marketers
It’s time to take your marketing to the next level with these AI resources.
Ecommerce AI Search Optimization: What Citation Patterns Across 5 Subverticals Tell Us About Optimizing Beyond PDPs and PLPs
Aleyda Solis
Aleyda reviewed AI citation-source and cited-page data for 25 leading ecommerce sites across five US subverticals to identify recurring patterns across the dataset. These patterns include: AI ecommerce citations are broader than those on product and category pages; a shared citation layer appears across ecommerce, but the role of each source changes by vertical, among others.
The Consensus Gap
Kevin Indig
Kevin goes through why a blended AEO score hides the only finding that matters, which page types and domains actually travel across engines, and the shift from measuring AI presence to measuring portability.
It Works Until It Doesn't: AI Content Strategies That Backfire
Lily Ray
Lily analyzed 220 domains tracked across the publicly published customer-stories pages of over a dozen AI content platforms. The data shows that scaling content production with AI is not a low-risk strategy for organic search, and that 54% domains lost 30% or more of their peak organic traffic.
Engineering the SEO Ecosystem for the AI Era
Gianluca Fiorelli, Aimee Jurenka
Gianluca and Aimee go through how AI is changing SEO strategy. Explore agentic search, building knowledge graphs, and using vibe coding to boost brand visibility.
Scaling AI Content Is The #1 Enterprise Priority: How Do You Scale Without Penalty?
Shelley Walsh
Enterprise brands want to scale AI content, but data shows penalties and quality issues are real. Shelley explains what to understand to scale the right way.
7 Tips for Writing Great Content with ChatGPT or Gemini — Whiteboard Friday [Video]
Chima Mmeje
Chima shares 7 actionable tips for writing great content with LLMs by leveraging training documents, guardrails, and storytelling.
Building Brand Authority for GEO / AEO
Sharon McClintic
Create brand trust signals LLMs can't ignore. Sharon goes through brand authority GEO tactics, from digital PR to gaining expert citations, to show up in AI answers.
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🤖 AI Tools & Automations of the Week
Which are the newest AI tools and automations you can’t miss?
AI Subtitle Generator
Jupitrr
The fastest free AI online subtitle generator for creators and marketing teams. Upload any video, get accurate captions automatically.
Free AI Text Summarizer
Semrush
Transform your sentences, paragraphs, and articles into digestible copy and summarize any text in one click.
🤖 AI Marketers Poll of the Week
Let’s find out how marketers are using AI tools. A poll at a time.
Are you optimizing your Brand Web presence and Content for LLMs answers? |
🤖 Feedback or Sponsorship?
If you have any noteworthy AI news or resources in marketing to share for next week's edition, are interested in sponsoring, or have any feedback about AI Marketers, just send me a message over here.
Until the next week, with another edition of AI Marketers 🤖

Aleyda Solis
SEO Consultant & Founder at Orainti
Wrapper of SEOFOMO, MarketingFomo, Trending Campaigns & AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website
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