Welcome to the 15th edition of AI Marketers 🤖
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🤖 The Latest AI News You Can’t Miss

Let’s go through the hottest AI news stories of the week.

It’s Official: Google Launches AI Max for Search Campaigns
Brooke Osmundson
Google introduces AI Max for Search, expanding query reach, adaptive creative, and better controls to boost performance while maintaining transparency for advertisers.

Apple May Add AI Search Engines to Safari As Google Use Drops
Matt G. Southern
Apple is exploring AI search engines like ChatGPT for Safari, signaling a shift from Google’s $20B deal. How will this reshape search competition?

Google's AI Crawler For Gemini, Google-Extended, Does Render JavaScript
Barry Schwartz
Google's AI crawler, Google-Extended, does render itself and can render JavaScript, just like Googlebot, Google's main web search crawler.

What 13 Months of Data Tell Us About Google vs. ChatGPT + the State of Search Engines
Tyler Einberger
“Google's audience is almost 7X the size of ChatGPT. But ChatGPT is over 2X more likely to send traffic to external websites than Google”.

What's the carbon footprint of using ChatGPT?
Hannah Ritchie
“Our best estimates are that one query emits around 2 to 3 grams of CO2. That includes the amortised emissions associated with training”.

ChatGPT Leads AI Search Race While Google & Others Slip, Data Shows
Matt G. Southern
ChatGPT leads the AI search market with an 80% share, while traditional search engine use reportedly declines.

Figma’s big AI update takes on Adobe, WordPress, and Canva
Jess Weatherbed
Figma is expanding its creative software ecosystem to allow product designers to complete entire projects without jumping to third-party apps.

Netflix debuts its generative AI-powered search tool
Lauren Forristal
Netflix announced a new search experience that utilizes ChatGPT to provide users with a conversational discovery experience. The feature is set to roll out this week to iOS users as an opt-in beta.

Cloudflare CEO: AI is killing the business model of the web
Danny Goodwin
Google's value exchange with content creators has collapsed, and the web's business model is cracking, according to Matthew Prince.

🤖 Useful AI Guides & Resources for Marketers

It’s time to take your marketing to the next level with these AI resources.

​Semrush AI Overviews Study: What 2025 SEO Data Tells Us About Google’s Search Shift
Jana Garanko
​Semrush analyzed 10 M+ keywords to uncover what’s changing— and what to do next.

How AI Overviews Shift Traffic From Publishers to Google
Cyrus Shepard
Google’s AI Overviews are seemingly designed to shift user clicks away from websites and nudge them towards Google ads. Zero-click answers leave many publishers struggling. Learn more about it with Cyrus.

What the Data Says: Google vs. ChatGPT + the State of SEO
Tyler Einberger
What 13 months of U.S. clickstream panel data reveal about traffic, trust, and the next mutation of search.

Why AI Mode will replace traditional search as Google’s default interface
Gianluca Fiorelli 
Gianluca goes through why AI Mode will replace traditional search as the new default for Google, revolutionizing search experiences.

What LLMs link to and why it matters for your brand
Jason Tabeling
Only 9% of links in LLM results point to branded domains. Jason goes through the data, what this means for your web strategy, and how to respond.

• Related: Optimize for LLMs & AI with Third-Party Signals by Adam Riemer

Testing Google's Post-AIO Traffic Claims - Part 2
Kevin Indig
Kevin examines what the data shows about traffic patterns before and after the introduction of AI Overviews. “AIOs raise zero-click share from 72% → 76%”.

10 ways to leverage generative AI for advanced SEO
Olya Ianovskaia
Olya goes through 10 advanced AI strategies for technical SEO, content, and UX – from LangChain agents to multimodal tactics.

Google doesn’t hate AI content: It just hates bad content
Enrico Chiodino
Google doesn't oppose AI content, it targets low-quality content. Enrico explains what truly matters for ranking when it comes to AI.

• Related: The Real Danger of AI Isn’t Hallucination; It’s Agreement by Jahnelle Pittman-Seaman

9 of the Best AI Writing Tools and Assistants to Help You Work Smarter, Not Harder
Kirsti Lang
Kirsti dives deep into her favorite AI writing generators and who she thinks they’ll be most useful for.

🤖 AI Tools & Automations of the Week

Which are the newest AI tools and automations you can’t miss?

Discover AI Prompts for Better Results
ShumerPrompt
Find, share, and collaborate on high-quality prompts for ChatGPT, GPT-4, o3, and other AI models.

Do you have any AI tools for marketers to feature? Send them over here!

🤖 AI Marketers Poll of the Week

Let’s find out how marketers are using AI tools. A poll at a time.

🤖 The AI Video of the Week

An interesting video for your marketing eyes to watch.

LLM Visibility vs SEO KPIs
AirOps & Crystal Carter
As AI reshapes the search landscape, SEO teams are facing a new challenge: your brand isn’t just ranking on Google—it’s being mentioned by LLMs like ChatGPT, Perplexity, and Gemini. In this webinar, Crystal Carter shares how to track and grow your brand’s visibility in this new world.

🤖 Feedback or Sponsorship?

If you have any noteworthy AI news or resources in marketing to share for next week's edition, are interested in sponsoring, or have any feedback about AI Marketers, just send me a message over here.

Until the next week, with another edition of AI Marketers 🤖

Aleyda Solis
SEO Consultant & Founder at Orainti 
Wrapper of SEOFOMO, MarketingFomo & AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website

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