Welcome to the 57th edition of AI Marketers 🤖
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🤖 The Latest AI News You Can’t Miss

Let’s go through the hottest AI news stories of the week.

Google Updates AI Mode Recipe Sites Results In Response To Backlash
Roger Montti
Robby Stein posted that Google is updating AI Mode so that it surfaces more links to creators when users search for recipes. This change is already rolling out. 

Google’s Liz Reid: Search and Gemini may converge, or diverge further
Danny Goodwin
Liz Reid says the line between web discovery and AI assistants is still unsettled as agents and new behaviors reshape the web.

Google Patent: Sending Searchers To AI-Generated Pages Over Your Site
Barry Schwartz
Google has a patent for an AI-generated content page tailored to a specific user. It describes the use of AI to create custom landing pages, and when a user performs a search, Google Search sends the user to the AI-generated page instead of the page on the company's website.

• Related: Google’s Titans And MIRAS: Significant Advancement In Long-Context AI by Roger Montti

Claude Code rolls out a voice mode capability
Lauren Forristal
Anthropic is bringing Voice Mode to Claude Code. It is now live for about 5% of users, with a broader rollout planned in the coming weeks.

OpenAI releases GPT‑5.3 Instant: Smoother, more useful everyday conversations
OpenAI
OpenAI introduces GPT-5.3 Instant. It “delivers more accurate answers, richer and better-contextualized results when searching the web, and reduces unnecessary dead ends, caveats, and overly declarative phrasing that can interrupt the flow of conversation”. It is now available to all users in ChatGPT, as well as to developers in the API. 

Google introduces Gemini 3.1 Flash-Lite: Built for intelligence at scale
The Gemini Team
Google is introducing Gemini 3.1 Flash-Lite, their “fastest and most cost-efficient Gemini 3 series model”. It is rolling out in preview to developers via the Gemini API in Google AI Studio and for enterprises via Vertex AI.

• Related: Google Search rolls out Gemini’s Canvas in AI Mode to all US users by Sarah Perez

Google Publishes Help Page for Universal Commerce Protocol
Hana Kobzová
Google has published an official help page detailing how the Universal Commerce Protocol UCP and its UCP-powered checkout work across Google surfaces.

🤖 Useful AI Guides & Resources for Marketers

It’s time to take your marketing to the next level with these AI resources.

Testing how AI models crawl websites with LLMs.txt
Oliver Sissons
Oliver tests the LLMs.txt file and if it influences how AI models crawl websites in this controlled experiment. “3 months after our test webpages and LLMs.txt files went live, no AI bots had visited them on either website”.

Update: 38% of AI Overview Citations Pull From Top 10 Pages
Louise Linehan, Xibeijia Guan
How frequently do pages ranking in the SERPs get cited in AI Overviews? Louise and Xibeijia analyzed 1.9M citations last year in an attempt to answer that question. “38% of pages cited in AI Overviews also rank in the top 10”. 

AI chatbots and the illusion of “reading an image ” - is it worth the risk?
Chris Green
Chris goes through the risks of AI chatbots "reading an image." Discover if AI chatbots truly see images and the implications for your online content. “Even when I explicitly ask whether they can "see" the images or not, both say they cannot”. 

Debunking and Demystifying Generative Information Retrieval: Misinformation in The SEO Space
Dawn Anderson
Dawn shares an evidence-based breakdown of generative information retrieval myths, separating SEO misinformation from fundamentals across chunking, information gain, and LLMs.txt.

Revive old content to win in AI search
Adam Tanguay
AEO traction may be hiding in your archive — Adam explains how to reformat evergreen content so AI models can quote, lift, and surface it.

Straight From the (AI) Source: Is AEO/GEO different than SEO? Google, Microsoft, and others explain how to be visible in AI search [Quotes, videos, articles, and more]
Glenn Gabe
Glenn documents everything we know about SEO versus AEO/GEO directly from the AI Search platforms. He uses the Gabeback Machine to provide quotes, videos, articles, and more directly from the source.

AEO: Stop spamming Reddit for citations
Eli Schwartz
Reddit is not a loophole for AI visibility. The brands that treat it like one are about to find out the hard way, and the communities there will make sure the lesson is public. “Reddit is a great place to build a presence, and it does feed LLMs, but do it right”.

How to build an AI SEO strategy that outlasts tactics
Amanda Johnson, Kevin Indig
Amanda and Kevin go through how to identify your actual AI SEO challenge, a 3-part strategy document structure that survives leadership scrutiny and platform shifts, and how to present AI SEO investment using scenario planning instead of traffic forecasts.

How to effectively govern AI use in content teams
Sarah Mitchell
AI in content is inevitable. Unmanaged AI is the real risk. Sarah goes through how CMOs can govern AI use in their teams without diluting brand trust or content quality.

🤖 AI Tools & Automations of the Week

Which are the newest AI tools and automations you can’t miss?

​Keevo​
Keevo
Keevo identifies pages in decline and refreshes them - so your team can stop rewriting and start creating.

Enfra: Marketing Data in AI [Chrome Extension]
Enfra
Enfra seamlessly integrates powerful SEO, Google Ads,  & Google SERP data directly into popular AI tools like ChatGPT, Claude, Perplexity, and Gemini.

Do you have any AI tools for marketers to feature? Send them over here!

🤖 AI Marketers Poll of the Week

Let’s find out how marketers are using AI tools. A poll at a time.

🤖 Feedback or Sponsorship?

If you have any noteworthy AI news or resources in marketing to share for next week's edition, are interested in sponsoring, or have any feedback about AI Marketers, just send me a message over here.

Until the next week, with another edition of AI Marketers 🤖

Aleyda Solis
SEO Consultant & Founder at Orainti 
Wrapper of SEOFOMO, MarketingFomo, Trending Campaigns & AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website

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