Welcome to the 5th edition of AI Marketers 🤖
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🤖 The Latest AI News You Can’t Miss

Let’s go through the hottest AI news stories of the week.

OpenAI announces GPT-4.5, warns it’s not a frontier AI model
Tom Warren, Emma Roth
OpenAI has launched GPT-4.5 on Feb 28, its newest and largest AI language model. GPT-4.5 will be available as a research preview for ChatGPT Pro users to start. 

Related: OpenAI expands Deep Research to all paying ChatGPT users

Anthropic Launches Claude 3.7 Sonnet, the first hybrid reasoning model
Anthropic
Claude 3.7 Sonnet is Anthropic most intelligent model to date and the first hybrid reasoning model on the market. Along with the model, they’re also introducing a command line tool for agentic coding, Claude Code.

Tencent releases new AI model, says replies faster than DeepSeek-R1
Reuters
“The Hunyuan Turbo S is able to reply to queries within a second, distinguishing itself from DeepSeek R1, Hunyuan T1, and other slow thinking models that need to 'think for a while before answering'"

Microsoft makes Copilot Voice and Think Deeper free with unlimited use
Tom Warren
Microsoft is making OpenAI’s o1 reasoning model free with unlimited use in Copilot. It’s also providing unlimited voice use to all Copilot users.

Google Gemini’s AI coding tool is now free for individual users
Jess Weatherbed
“It provides 90 times more monthly code completions than GitHub Copilot’s free tier.”

Amazon announces AI-powered Alexa Plus
Wes Davis
Amazon has announced that it’s upgrading its Alexa smart assistant with AI — Alexa Plus, giving it a host of new abilities.

Chegg Sues Google, Says AI Search Results Are Killing Its Business
Thomas Maxwell 
The online textbook and homework help company has seen its stock price crater since the pandemic and the rise of ChatGPT.

Grok for Advertisers: X introduces New AI Tools for Brands
X Business
X introduces two powerful new features that put Grok’s capabilities directly into your hands: Prefill with Grok and Analyze Campaign with Grok.

Bing From Sources Across The Web Shows Sources Used By AI
Barry Schwartz 
Microsoft is now showing the sources it used to generate its AI-based "from sources across the web" section in Bing Search.

73% Of Marketing Teams Use AI, Top Performers Lead Adoption
Matt G. Southern 
A pair of studies find that 73% of marketing teams use generative AI, and consumers largely accept AI in advertising.

🤖 Useful AI Guides & Resources for Marketers

It’s time to take your marketing to the next level with these AI resources.

SearchGPT and ChatGPT Referral Tracking : Why your Analytics Can Be Missing It
Brett Tabke
Even if ChatGPT and SearchGPT don’t pass referrer headers, document.referrer might still capture some referral data within the browser. Learn more about this in this guide from Brett.

Beyond Rank Tracking: Analyzing Brand Perceptions Through Language Model Association Networks
Dan Petrovic
“We demonstrate how directly probing LLMs can reveal hidden brand associations, competitive landscapes, and evolving market dynamics, providing a richer, more nuanced understanding of a brand’s online presence.”

The State Of AI Chatbots And SEO
Kevin Indig
AI chatbots are reshaping SEO. Should you worry or adapt? This analysis by Kevin unpacks their impact on search and what it means for your strategy.

Exploring the Impact of AIOs on Web Traffic
Adi Srikanth
Adi measured the impact of AI Overviews on web traffic using Causal Inference. “Regardless of Intent, when AIOs are present, web pages benefit from being included”.

Pinterest Is Being Strangled by AI Slop
Maggie Harrison Dupré
“Pinterest users are frustrated, saying the AI onslaught is making the platform less useful and harder to navigate“.

How To Create (Actually Useful) Custom GPTs for Marketing Automation
Jordan Strauss
Jordan goes through how to build Custom GPTs that improve marketing automation. Get the step-by-step guide, workflow templates, and QA best practices.

There Is No AI Revolution
Edward Zitron
“OpenAI loses money on every single paying customer, just like with its free users. Increasing paid subscribers also, somehow, increases OpenAI's burn rate. This is not a real company”.

What sources do AI Search Engines cite? Analysis of 40k responses and 250k sources
Beeri Amiel
An in-depth analysis of 40,000 AI search engine responses and 250,000 sources to understand what content gets cited and why. “Perplexity and Gemini appear to include citations, pulling in a broader range of sources”.

🤖 AI Tools & Automations of the Week

Which are the newest AI tools and automations you can’t miss?

AirOps: LLM workflows for SEO
AirOps
Build powerful LLM workflows that combine your data, GPT-4, Claude, Gemini and more to drive real growth in your business.

Peec AI - AI Search Analytics for Marketing Teams
Peec AI
Track, analyze, and improve brand performance on AI search platforms

Proxy: Your AI assistant for your daily tasks 
Convergence
Proxy is your AI-powered digital assistant that explores the web and executes tasks through simple conversation. Basic access is free. Users can explore what Proxy can do with 5 sessions everyday (2 parallel sessions, one automation).

Integrate Deepseek into Google Sheets
David Gossage
Create content, write a meta description or perform in-depth analysis by integrating Deepseek into Google Sheets.

Do you have any AI tools for marketers to feature? Send them over here!

🤖 AI Marketers Poll of the Week

Let’s find out how marketers are using AI tools. A poll at a time.

🤖 The AI Video of the Week

An interesting video for your marketing eyes to watch.

Tips for building AI agents
Anthropic

[Announcement]
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🤖 Feedback or Sponsorship?

If you have any noteworthy AI news or resources in marketing to share for next week's edition, are interested in sponsoring, or have any feedback about AI Marketers, just send me a message over here.

Until the next week, with another edition of AI Marketers 🤖

Aleyda Solis
SEO Consultant & Founder at Orainti 
Wrapper of SEOFOMO, MarketingFomo & AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website

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