Welcome to the 70th edition of AI Marketers 🤖
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🤖 The Latest AI News You Can’t Miss

Let’s go through the hottest AI news stories of the week.

Google CEO Sundar Pichai Is OK With AI Mode Replacing Classic Search
Roger Montti
Sundar Pichai confirmed that sources and links will always be part of AI answers, and when asked how he feels about the decline in the use of Classic Search in favor of AI Search, he said that Google will survive on a blend of subscriptions and advertising.

Google introduces new opportunities, control, and insights for website owners
Mrinalini Loew 
Google is introducing new tools to help website owners navigate AI in Search, including a new toggle in Google Search Console that lets publishers manage how their links and content appear in generative AI Search features, and a new Search Generative AI performance report in Search Console. 

• Related - Google: Introducing Search Generative AI performance reports in Search Console by Hillel Maoz and Moshe Samet

Microsoft introduces Microsoft Scout: Your always-on personal agent
Omar Shahine
Microsoft introduces a new, always-on personal agent, Microsoft Scout, integrated across the Microsoft 365 apps. It is available as an early experience to a select group of customers in a private preview and to Frontier organizations.

• Related: Microsoft releases Web IQ, powered by Bing but designed for how AI-agents search by Barry Schwartz

Amazon to Show AI-Generated Product Images When You Shop for Real-Life Products
Aaron Pruner
Amazon announced that customers in the US will see AI-generated images when they type product terms into the search bar. But these pictures are not of real-life, non-AI products available for purchase. The goal of this move is to assist shoppers who may not know the precise terminology for the item they are looking for.

Google Confirms LLMs.txt Has No Current Implementation
Roger Montti
John Mueller dismisses LLMs.txt as speculative for now and says he likes WebMCP, a Google-backed alternative: “I don’t think anyone knows – it’s purely speculative for now (the file has existed for years, yet none of the AI systems use it — what does it mean?)”.

Meta’s AI agent for WhatsApp Business is now available globally
Ivan Mehta
Meta said it is making its Meta Business Agent available globally within WhatsApp. The AI agent can “answer customer questions, recommend products, book appointments, qualify sales leads, and reroute queries to a person if needed”.

🤖 Useful AI Guides & Resources for Marketers

It’s time to take your marketing to the next level with these AI resources.

How to Optimize for AI Visibility and Prepare for Agentic Search
Aleyda Solis
Is your SEO ready for AI visibility and agentic search? Aleyda goes through how to measure impact, build authority, and earn citations that drive growth in AI results.

Only 22% of marketers have fully integrated AI search and SEO. They’re pulling ahead. [Study]
Margarita Loktionova
Semrush surveyed 481 marketers, business owners, and SEO professionals to understand how AI search is affecting workflows. The takeaway is clear: marketers have updated the strategy, but most teams are still rebuilding the operating model behind it, and the ones that have are seeing the payoff.

What to do now that AIOs turned search into reading sessions
Kevin Indig
Intent compression breaks the segmentation SEO has run on for 20 years. Your content strategy map survives, and your per-page optimization might not. Kevin shares what winning the second impression looks like for PDP, CDP and blog content. 

How to use schema markup to optimize for the agentic web
Einat Hoobian-Seybold
AI agents rely on structured data to understand and act on your content. Einat shows how schema markup supports the emerging agentic web.

From Aesthetic to Infrastructure: Branding in the AI Search Era
Myriam Jessier
AI doesn't browse your site; it extracts it. If your brand relies on vibe over facts, it won't survive generative search. Myriam shares what's changing.

WebMCP Guide: Building Your Website for the Agentic Era
Liz Bowers
Are AI agents a threat to organic traffic? Liz discusses how Google's new WebMCP standard could turn zero-click anxiety into relief.

The AI Perception-Reality Gap
Yamini Rangan
Yamini shares six realities of AI in business, focusing on outcomes, trust, and empowering people over automation, from insights from HubSpot's experience.

ChatGPT Core Updates: Chatbots Have Algorithm Changes Too
Johannes Beus
Everyone in SEO knows Google Core Updates: overnight, domain visibility shifts. Sistrix data shows the same pattern in ChatGPT. On May 23, 2026, the switch from GPT-5 mini to GPT-5.5 shifted citations in German-language ChatGPT responses by 47% within 48 hours. Johannes shares what this means for SEO and GEO.

WTF is NLWeb? — Whiteboard Friday [Video]
Crystal Carter
Crystal explains how the Natural Language Web uses the ASK protocol and your structured data to prepare your site for the agentic web.

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🤖 AI Tools & Automations of the Week

Which are the newest AI tools and automations you can’t miss?

​​QueryFan.com — AI Query Fan Out Explorer​
Mark Williams-Cook
QueryFan helps you win AI visibility by revealing the fan-out queries that LLMs are doing in the background to get their answers. This tells you what you need to rank for to be visible within AI. Available in beta for both ChatGPT and Gemini.

Entity Decoder – Is your brand really understood by AI?
Hanns Kronenberg
Check in 30 seconds whether your brand, person, or product is clearly identifiable for AI systems and what you need to improve.

Do you have any AI tools for marketers to feature? Send them over here!

🤖 AI Marketers Poll of the Week

Let’s find out how marketers are using AI tools. A poll at a time.

🤖 Feedback or Sponsorship?

If you have any noteworthy AI news or resources in marketing to share for next week's edition, are interested in sponsoring, or have any feedback about AI Marketers, just send me a message over here.

Until the next week, with another edition of AI Marketers 🤖

Aleyda Solis
SEO Consultant & Founder at Orainti 
Wrapper of SEOFOMO, MarketingFomo, Trending Campaigns & AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website

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