Welcome to the 22th edition of AI Marketers 🤖
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🤖 The Latest AI News You Can’t Miss

Let’s go through the hottest AI news stories of the week.

Google Expands AI Mode To India In Search Labs
Barry Schwartz
Google has made its first expansion of AI Mode outside of the US by announcing AI Mode is now available in Search Labs for those based in India. 

• Related: Chrome Bakes in AI Mode With Shortcut by Brett Tabke

Head Of Google Search, Liz Reid, On Ads & SEO With AI Search
Barry Schwartz
Liz Reid, the head of Google Search, spoke with Reed Albergotti of Semafor, on Google's push towards AI Search. 

Now Google’s Gemini AI is ready to fill in those empty cells in your spreadsheet
Emma Roth
Google is rolling out a new Gemini-powered feature in Sheets that lets you use an AI function to generate text for groups of cells based on their contents.

• Related: Google is bringing Gemini CLI to developers’ terminals by Jess Weatherbed

Google Touts Its Index Freshness As A Win For Google AI
Barry Schwartz 
Jeff Dean, the lead of Google AI and a Google veteran since 1999, highlighted Google's index freshness as one of its key advantages in its AI services.

Meta adds Private Message Summaries to WhatsApp
WhatsApp
WhatsApp introduces Message Summaries, a new option that uses Meta AI to privately and quickly summarize unread messages in a chat, so you can get an idea of what is happening, before reading the details in your unread messages.

Anthropic now lets you make apps right from its Claude AI chatbot
Jay Peters
Anthropic is adding a new feature to its Claude AI chatbot that lets you build AI-powered apps right inside the app. It builds upon Anthropic’s Artifacts feature.

Creative Commons debuts CC signals, a framework for an open AI ecosystem
Creative Commons
Creative Commons announces CC signals, a new preference signals framework. It will allow dataset holders to signal their preferences for how their content can be reused by machines. 

Perplexity's AI-powered browser opens up to select Windows users
Jackson Chen
Perplexity is planning to open up its Comet browser that's powered by "agentic search" to Windows users, according to the company's CEO. 

Google rolls out new Gemini model that can run on robots locally
Ivan Mehta
Google DeepMind released a new language model called Gemini Robotics On-Device that can run tasks locally on robots without requiring an internet connection.

🤖 Useful AI Guides & Resources for Marketers

It’s time to take your marketing to the next level with these AI resources.

​Key Traditional vs AI Search Differences – A Visual Comparison
Aleyda Solis
​The key differences between traditional and AI search that I believe have the most significant impact on our work as search marketers, in a visual, easier to understand format, giving examples for each: Search Behavior, Query Handling, Optimization Target and Results Presentation.

​The Rise of AI Search Does Not Mean 'SEO is Dead'
Lily Ray
“I believe that optimizing content to drive visibility in AI answers is an evolution of SEO, and an extension of the work we have already been doing. But it is not a replacement”.

How do we adapt to Query Fan-Out?
Dan Taylor
​"We’re no longer optimizing for queries. We’re optimizing for intent networks. And that means our SEO and content strategies need to evolve."

AI Search Currently Drives Less Than 1% of Traffic To Most Sites, Google Is Still Dominant, and Watch The Long-term Risk of Ignoring Google Search
Glenn Gabe
Glenn explains how to set up AI Search tracking in GA4 to view the difference between AI Search traffic compared to Google Search and how ignoring Google Search could lead to a drop in quality, which could cause problems with Google’s broad core updates. 

How to Future-Proof Your SEO Strategy with Relevance Engineering
Jonathan Berthold
Jonathan goes through how to optimize content for LLMs, build topical authority, and adapt to Google's AI Mode for increased brand visibility.

Deep Dive into AI Overviews: Systems, Signals, & SEO Shifts
Emina Demiri-Watson
Emina goes through the DOJ vs. Google antitrust trial, leaked internal documentation, & commentary from leading voices in AI-driven search for a clear understanding of how Google’s AI Overviews work and what SEOs can do next.

When Your Next Customer Is an Algorithm
Christopher Burdick
The hype around AI agents isn't theoretical anymore. Christopher goes through why ecommerce has to start selling to machines, not just people. 

How to make your AI-generated content sound more human
James Allen
Refine your ChatGPT prompts to unlock longer, livelier, more human content – complete with tone, emotion, and storytelling that resonates.

AI Visitors Visit Fewer Pages and Bounce More Often Than Traditional Search Visitors
Louise Linehan
Is AI traffic really better quality? Ahrefs studied the traffic of 82,000 sites to find out. “AI visitors are 4.1% more likely to bounce than a search user, and 5.4% more likely to bounce than the average user overall”.

How Google’s AI Mode Compares to Traditional Search and Other LLMs [AI Mode Study]
Eugene Levin
Semrush looked at over 150k unique citations to see how AI Mode compares to other LLMs in how it cites domains. “Commercial queries triggered responses ~2x longer than informational ones”.

🤖 AI Tools & Automations of the Week

Which are the newest AI tools and automations you can’t miss?

Bot Signature Tracker
bots.searchtheory.io
Open detection signatures for important bots.

Query Fan-Out Analyzer
Matti Ljungberg
AI-powered query expansion with enhanced security, input validation, and encrypted storage.

Do you have any AI tools for marketers to feature? Send them over here!

🤖 AI Marketers Poll of the Week

Let’s find out how marketers are using AI tools. A poll at a time.

🤖 The AI Video of the Week

An interesting AI video for your marketing eyes to watch.

Sam Altman: The Future of OpenAI, ChatGPT's Origins, and Building AI Hardware
Y Combinator
A fireside with Sam Altman on June 16, 2025 at AI Startup School in San Francisco.

🤖 Feedback or Sponsorship?

If you have any noteworthy AI news or resources in marketing to share for next week's edition, are interested in sponsoring, or have any feedback about AI Marketers, just send me a message over here.

Until the next week, with another edition of AI Marketers 🤖

Aleyda Solis
SEO Consultant & Founder at Orainti 
Wrapper of SEOFOMO, MarketingFomo & AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website

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