Welcome to the 73rd edition of AI Marketers 🤖
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🤖 The Latest AI News You Can’t Miss

Let’s go through the hottest AI news stories of the week.

Microsoft Clarity Now Surfaces Robots.txt Violations in Bot Analytics
Ihab Rizk
Microsoft Clarity Bot Analytics dashboard now detects and surfaces violations of the robots.txt file. With this update, you can see when bots request disallowed URLs, track violation trends over time, and more. This feature is now available in Clarity. If you already use Bot Analytics, violation insights are available immediately.

Google’s Mueller Explains How AI Search Impressions Get Counted
Matt G. Southern
John Mueller explained that impressions in Google's Search Console AI report track links to your pages, and user-activated links only count after they are activated.

Cloudflare and beehiiv give publishers new AI crawler controls
Danny Goodwin
Cloudflare and beehiiv added AI crawl controls to beehiiv’s platform. This gives newsletter publishers a way to see, allow, or block AI bots from their dashboard as AI search becomes a new discovery path for web content. The new controls are rolling out through beehiiv’s standard dashboard settings.

Anthropic launches Claude Tag in Slack with plans for wider rollout
Jeffrey Dastin
Anthropic launched an AI agent inside Slack called Claude Tag. The tool lets users summon the company's AI agent into a ⁠Slack thread by typing "@Claude," where it can read conversations, break down tasks, and proactively ​flag relevant updates across an organization without being asked. The feature is now available in beta for Claude Enterprise and Claude Team customers, with plans to expand to other platforms, Anthropic said.

• Related: Anthropic says Claude may want to see your ID by Zack Whittaker

TikTok adds new AI creation tools for marketers
Andrew Hutchinson
TikTok announced new AI-powered features to assist in ad creation, including Symphony Agent, which is being rolled out within TikTok’s Symphony Creative Studio. This feature will enable marketers to build entire campaigns through AI analysis of what’s trending.

OpenAI signs deal to show Getty's images in ChatGPT results
Sarah Fielding
Getty Images has announced a multi-year partnership with OpenAI that will bring its licensed content libraries to the AI company. The agreement means Getty's content will appear in OpenAI search and ChatGPT.

🤖 Useful AI Guides & Resources for Marketers

It’s time to take your marketing to the next level with these AI resources.

The Downstream Impact of AI Visibility
Similarweb, Rand Fishkin
Similarweb and Rand Fishkin tracked thousands of real user journeys across three industries, then followed those users for 7 days after the AI conversation, tracking whether they visited the recommended brand's website or a direct competitor's. The study found that brands recommended by ChatGPT were 2.5x more likely to receive a visit within the following 7 days vs. competing brands that were not recommended, among other findings.

How ChatGPT Actually Picks Sources (I Read the Network Traffic, Not the Outputs)
Suganthan Mohanadasan
Suganthan analyzed ChatGPT’s network traffic to understand how it fetches and uses sources: "ChatGPT isn’t a search engine, so stop optimising for one. It reads your own page for the facts, if it can parse them, and everyone else’s for the opinion, and only when the question is worth a search. Build for that."

81.8% of My “AI Assistant” Traffic Was Fake. The Googlebot Number Was Worse.
Duane Forrester
Duane goes through how he found out the AI assistant traffic was fake, how he checked, how he chased down the stubborn cases to prove it, and why the most useful thing you can do this week is run the same check on your own logs.

Translated Reddit Is Winning AI Citations.
Metehan Yesilyurt
Metehan and Peec AI team analyzed 64M+ Reddit citations to understand how translated Reddit is winning AI citations. The findings: In non-English markets, 40% to 73% of Reddit citations on Google’s AI answers now point to machine-translated English threads. The language barrier that once protected local-language content in those results is functionally gone.

Stop Measuring AI Search Like SEO: Here’s What To Track Instead
Tom Capper
Measuring AI search like SEO? Tom goes through what to track instead: visibility, recommendations, bot access, citations, and off-site signals that drive real value.

Good SEO is good GEO
Brendon Kraham
Brendon shares insights CMOs need to lead in the new era of Search: foundational SEO remains the best optimization strategy for AI search, noncommodity content based on expertise is the best way to show up in Google search, don’t follow the advice to game the system, business goals are the best indicators of AI search performance, and more. 

Why AI Visibility Does Not Only Depend On SEO
Montserrat Cano
AI visibility problems often stem from operational misalignment rather than SEO issues. Montserrat goes through how inconsistent data across teams affects brand discoverability in LLMs.

The PEE Framework for Agentic AI — Whiteboard Friday
Rejoice Ojiaku
AI engines reward clarity, freshness, and context. Steal Rejoice’s PEE (Point Evidence Explain) content framework for your new and updated content to improve citations and mentions.

Stop trying to replace people with AI
Kevin Indig
Selling AI as a replacement wins short-term attention and costs you long-term credibility with the buyers and employees you need. Kevin explains how to better position AI as an enhancement rather than a replacement. 

LLM prompt tracking: How to monitor generative AI prompts more accurately, and with more context
Veruska Anconitano
Veruska explains where prompt monitoring breaks down, what it’s still good at, and how to combine it with analytics, webmaster tools, and server logs for a fuller view of AI visibility.

The Grounding Wars Are Coming: How AI Visibility Creates Its Own Black-Hat Playbook
Purna Virji
Purna goes through how every algorithm grows its own black-hat economy, and what to do about it: publishing evidence rather than planting preferences, making claims easy to verify, naming your limits before someone else surfaces them, and building grounding that helps AI evaluate reality rather than repeat your pitch.

Query Fan-Out: What It Is and How It Affects AI Visibility
John Iwuozor
John explains why LLMs use query fan-out, how it behaves differently across major AI platforms, how it changes how you create and structure content, and a 6-step workflow for earning more citations in AI search.

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🤖 AI Tools & Automations of the Week

Which are the newest AI tools and automations you can’t miss?

​​Free AI Traffic Checker​
Similarweb
Analyze how much AI traffic any website is getting from Gen AI engines.

QueryFan.com: AI Query Fan Out Explorer
Mark Williams-Cook
Get visible in AI by understanding personalized, conversational query fan outs. Enter a topic to explore how real people search for it across ChatGPT and Gemini.

Do you have any AI tools for marketers to feature? Send them over here!

🤖 AI Marketers Poll of the Week

Let’s find out how marketers are using AI tools. A poll at a time.

🤖 Feedback or Sponsorship?

If you have any noteworthy AI news or resources in marketing to share for next week's edition, are interested in sponsoring, or have any feedback about AI Marketers, just send me a message over here.

Until the next week, with another edition of AI Marketers 🤖

Aleyda Solis
SEO Consultant & Founder at Orainti 
Wrapper of SEOFOMO, MarketingFomo, Trending Campaigns & AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website

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