Welcome to the 72nd edition of AI Marketers 🤖
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🤖 The Latest AI News You Can’t Miss

Let’s go through the hottest AI news stories of the week.

Microsoft Introduces New AI Visibility Insights in Bing Webmaster Tools: Intents, Topics, Citation Share, Compare 
Krishna Madhavan, Meenaz Merchant, Saral Nigam, and Trishna Shah
Bing Webmaster Tools introduces new AI visibility insights, including Intents, Topics, Citation Share, and Compare. These new capabilities help the publishers better understand why their content is being surfaced, which broader subject areas they are gaining visibility in, how their presence evolves relative to other cited sources, and how citation patterns change over time. The insights are now beginning to roll out in preview globally within Bing Webmaster Tools.

Meta launches AI Mode in Facebook search to answer questions
Danny Goodwin
Meta launched AI Mode in Facebook Search. The feature gives users AI-generated answers based on public content from Facebook Groups, Reels, and other Meta apps. Meta said the feature delivers “real answers from real people.” But it didn’t explain how AI Mode selects which public posts, Groups, or Reels appear in responses.

Google Cloud Announces The Open Knowledge Format
Roger Montti
Google announced the Open Knowledge Format (OKF), a new open specification for organizing and exchanging the knowledge that AI systems need in order to perform useful work. The format organizes concepts such as datasets, metrics, APIs, tables, and runbooks into documents (markdown files and YAML frontmatter) that can be read by both humans and AI systems.

• Related: Google, Microsoft Back Draft AI Agent Discovery Spec by Matt G. Southern

Google: LLMS.txt Files Won't Help Or Hurt Your Search Rankings
Barry Schwartz
Google has updated its guide for optimizing for generative AI search help document to clarify that: LLMS.txt files don't help or hurt with search rankings, and AI files, markdown files, etc., are not used in Google Search.

• Related: Should I use markdown for my site? [Video] by Martin Splitt and John Mueller 

🤖 Useful AI Guides & Resources for Marketers

It’s time to take your marketing to the next level with these AI resources.

The 3 Layer AI Search Diagnostic & Measurement Matrix: Presence, Readiness, Business Impact
Aleyda Solis 
Aleyda created a workbook based on her 3-layer framework for AI search measurement and diagnosis, connecting: AI search issue/opportunity; presence metric(s) to inspect; how to calculate or assess them; what they usually mean; business impact metric(s) to check; and more.

“We Analyzed 137K Sites: 97% of llms.txt Files Never Get Read”
Louise Linehan, Xibeijia Guan
Louise and Xibeijia analyzed the server logs and live traffic of 137K domains, plus the user agents hitting all of them to examine every request to /llms.txt paths across the population. “19.5% of fetches came from named AI tools (of the 3% of files that weren’t ignored). GPTBot is top, and Claude-Code is second, ahead of every AI search and assistant bot”.

Do AI Assistants Actually Render Your JavaScript when Grounding? We Put It to the Test.
Andre Alpar
Andre analyzed whether AI assistants read web pages when grounding, using 12 assistants, and found that the US assistants read raw HTML only; the Chinese assistants and Mistral render JavaScript. The takeaway: Server-side render or pre-render anything you want an AI to read, put your key facts, claims, and numbers in the raw HTML, high up, and trust the server log, never the chatbot’s claim.

What replaces the ultimate guide in AI search
Myriam Jessier
Long-form content alone no longer guarantees visibility. Myriam shares the principles behind content AI systems that retrieve and cite.

Rank and AI Citation Aren’t the Same Number
Duane Forrester
Feeding the same query to a search box and an LLM produces two numbers that look comparable and aren’t. Duane shares where that breaks your reporting.

Why Calling Yourself the Best Could Be Helping Your Competitors Win in AI Search
Lily Ray
Lily’s research shows that when a B2B brand publishes its own "best [category]" listicle that ranks itself #1, Google's AI surfaces may cite that listicle as a source but omit the self-promoting brand from the actual recommendation roughly two-thirds (69%) of the time. The AI Overview recommendations consistently go to the established category leaders instead.

“We Need To Change Our Approach To AI Prompt Tracking”
Dan Taylor
Dan shares how you should treat AI visibility reporting with caution, because model changes, citation behavior, and response volatility can distort what success appears to mean.

Written For Readers Who Don't Read
Pedro Dias
Most of the web's readers are now machines. Three things we thought were settled are quietly being rewritten to suit them. “The machine-read web does not care how clever your headline is or how slick your page feels. It keeps what is useful to the answer and ignores the rest”.

AI Skeptics and AI Enthusiasts: Where They Align, Where They Diverge, and What It Takes to Build a Healthy Relationship With AI
Navah Hopkins
Navah contrasts the perspectives of self-identified skeptics and AI enthusiasts across two separate focus groups, examining their experience with AI. The participants outlined where they see potential utility, what sparks hesitation, and what adjustments are needed. Ultimately, both groups are asking for the same thing: AI that helps people do better work without asking them to surrender the judgment, creativity, and critical thinking that make the work matter in the first place.

Topics matter for third-party authority signals
Kevin Indig, Amanda Johnson
Generic off-property authority leaks budget. The sources AI trusts are topic-specific, so your authority-building investment should be too. Kevin and Amanda go through it. 

ChatGPT's Product Recommendations Change 80.2% When Search is Enabled vs Disabled (Study of 20,000 Responses)
Jeff Oxford
Jeff analyzed 20,000 ChatGPT responses to understand how much ChatGPT’s product recommendations change when search is enabled vs disabled. The study found that even for products recommended 100% of the time when search was disabled, only 15.8% appeared when search was enabled.

How to get indexed by ChatGPT [2026]
Amy Rigby
Amy goes through how to get your website indexed by ChatGPT, how the indexing process works, and shares strategies to improve your visibility in AI-generated responses.

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🤖 AI Tools & Automations of the Week

Which are the newest AI tools and automations you can’t miss?

​AI Crawlability Checker
James Berry
Check if AI crawlers can read your page without JavaScript. Test your website's accessibility to AI bots instantly.

HubSpot AEO: See How Your Brand Shows Up in AI Search
HubSpot
See how your business appears in ChatGPT, Gemini, and Perplexity. Learn where competitors are winning and get clear recommendations to improve your visibility in AI answers.

Do you have any AI tools for marketers to feature? Send them over here!

🤖 AI Marketers Poll of the Week

Let’s find out how marketers are using AI tools. A poll at a time.

🤖 Feedback or Sponsorship?

If you have any noteworthy AI news or resources in marketing to share for next week's edition, are interested in sponsoring, or have any feedback about AI Marketers, just send me a message over here.

Until the next week, with another edition of AI Marketers 🤖

Aleyda Solis
SEO Consultant & Founder at Orainti 
Wrapper of SEOFOMO, MarketingFomo, Trending Campaigns & AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website

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