Welcome to the 20th edition of AI Marketers 🤖
Aren’t you subscribed yet? Do it here and join +1.6K Marketers!

🤖 The Latest AI News You Can’t Miss

Let’s go through the hottest AI news stories of the week.

Google AI Mode is finally rolling out to all users in the U.S.
Barry Schwartz
Google announced at I/O, three weeks ago, that AI Mode will roll out to all US users and now that seems to be happening.

Pichai: Google AI Mode Will Be Incorporated Into The Main Search
Barry Schwartz
Lex Fridman had a really great interview with Google's CEO, Sundar Pichai. In that interview, Sundar explained that the "current plan is AI mode" will remain in a separate tab but over time, Google will "keep migrating it to the main page."

Microsoft-backed AI lab Mistral is launching its first reasoning model in challenge to OpenAI
Ryan Browne
French artificial intelligence firm Mistral is launching its first reasoning model to compete with rival options from the likes of OpenAI and China’s DeepSeek.

Google Launches Audio AI Overviews In Search Labs Test
Matt G. Southern
Google begins experimenting with Audio Overviews in search results. US searchers can opt in to the experiment via Search Labs.

OpenAI releases o3-pro, a souped-up version of its o3 AI reasoning model
Kyle Wiggers
OpenAI has launched o3-pro, an AI model that the company claims is its most capable yet. o3-pro is available for ChatGPT Pro and Team users replacing the o1-pro model.

Meta’s new AI video tool can put you in a desert (or at least try to)
Emma Roth
Meta is rolling out new AI video editing tools that lets you change the theme of your video, change the background, or even transform what you’re wearing.

Google’s AI search features are killing traffic to publishers
Rebecca Bellan
Google’s AI Overviews and other AI-powered tools, including chatbots, are devastating traffic for news publishers, per a Wall Street Journal report.

Microsoft’s new Copilot Vision can ‘see’ your apps on Windows
Tom Warren
Microsoft is launching Copilot Vision for Windows. It’s a new feature that lets you share your screen or apps to get AI-powered assistance.

Google Ads AI Max Coming To All In Q3 2025
Barry Schwartz 
Google's new AI Max in Google Ads for Search campaigns is available for a limited number of advertisers to test out, and Google will expand it to all advertisers in Q3.

🤖 Useful AI Guides & Resources for Marketers

It’s time to take your marketing to the next level with these AI resources.

Optimize for AI Search (GEO, AEO, LLMO) - New Section in LearningSEO
LearningSEO.io
Learn about AI search optimization (GEO, AEO, LLMO) with free, reliable guides and resources, from the fundamentals, to technical configurations, content optimization, measurement and tools.

Have you ever wondered why Google sometimes shows the chunk used for a synthetic answer in AI Overviews / AI Mode, and sometimes not?
Gianluca Fiorelli
“Pages that are clearly organised with headings, subheadings, bullet points, and short, concise paragraphs (this last is more or less the case for the first URL) are easier for Google's AI to "chunk" into semantically coherent units.”

How Content Structure Matters for AI Search
Chris Green
Q&A is great for Optimising content, but it's not the only option. Chris has tested different approaches. Here’s the outcome.

• Related: How to Optimize Your Product Pages for Google AI Mode by Andrea Volpini

Chunked, Retrieved, Synthesized - Not Crawled, Indexed, Ranked
Duane Forrester
If traditional SEO optimized for clicks, GenAI systems optimize for chunks. To show up inside ChatGPT, Gemini, Perplexity, Claude, or other LLM-driven answer engines, this tactical guide is your blueprint.

• Related: From Search Rankings to Answer Synthesis - How to Weather The AI Storm by Dawn Anderson

AI Platform Citation Patterns: How ChatGPT, Google AI Overviews, and Perplexity Source Information
Nick Lafferty
Research reveals how ChatGPT, Google AI, and Perplexity source their information differently and what it means for AI visibility. “ChatGPT shows a clear preference for Wikipedia, which accounts for nearly half (47.9%) of its top citations within its top 10 most-cited sources”.

• Related: 86% of Top Mentioned Sources Are Not Shared Across ChatGPT, Perplexity, and AI Overviews by Patrick Stox

How Publishers Can Survive (and Thrive) in the Age of AI Search with Lily Ray
Gianluca Fiorelli, Lily Ray
Explore how publishers can thrive as AI reshapes search. Lily Ray shares SEO insights for surviving AI Overviews, LLMs, and the cross-platform future of search.

“We Studied the Impact of AI Search on SEO Traffic. Here’s What We Learned”
Rachel Handley
Semrush conducted a study to find out how AI search could impact digital marketing and SEO industry traffic and revenue over the coming years. “The Average LLM Visitor is Worth 4.4x the Average Traditional Organic Search Visitor”.

Marketers Using AI Publish 42% More Content [+ New Research Report]
Ryan Law
Ahrefs surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows, the costs, the results, and the risks. “87% of respondents use AI to help create content”.

The Open Frontier of Mobile AI Search
BrightEdge
BrightEdge analyzed referral traffic across leading traditional and generative AI search engines in North America and Europe and found a striking pattern. “Over 90% of all AI referral traffic originates from desktop devices”. 

How Vercel's adapting SEO for LLMs and AI search 
Kevin Corbett, Malte Ubl
AI is changing how content gets discovered. Kevin and Malte go through how they’re adapting their approach to SEO for LLMs and AI search.

🤖 AI Tools & Automations of the Week

Which are the newest AI tools and automations you can’t miss?

Free Looker Studio template to analyze traffic from AI chats
Ivan Palii
Ivan shares a free Looker Studio template based on GA4 data to analyze traffic from AI chats.

UntitledPen
UntitledPen
Create stunning, realistic, human-like voice-overs that bring your content to life instantly with artificial intelligence.

Do you have any AI tools for marketers to feature? Send them over here!

🤖 AI Marketers Poll of the Week

Let’s find out how marketers are using AI tools. A poll at a time.

🤖 The AI Video of the Week

An interesting AI video for your marketing eyes to watch.

Model Content Protocol Course from Hugging Face - MCP Course Introduction
HuggingFace
The first unit in the Hugging Face Model Content Protocol Course.

🤖 Feedback or Sponsorship?

If you have any noteworthy AI news or resources in marketing to share for next week's edition, are interested in sponsoring, or have any feedback about AI Marketers, just send me a message over here.

Until the next week, with another edition of AI Marketers 🤖

Aleyda Solis
SEO Consultant & Founder at Orainti 
Wrapper of SEOFOMO, MarketingFomo & AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website

🤖 Other Recommended Newsletters

To expand your interesting marketing reads.