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  • Your AI in Marketing News from The Latest Week 🤖 [July 28, 2025]

Your AI in Marketing News from The Latest Week 🤖 [July 28, 2025]

Confirmed: ChatGPT uses Google SERP Snippets for its Answers

Welcome to the 26th edition of AI Marketers 🤖
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🤖 The Latest AI News You Can’t Miss

Let’s go through the hottest AI news stories of the week.

Proton is launching a privacy-focused AI chatbot
Emma Roth 
Proton is launching a privacy-focused AI chatbot called Lumo. The chatbot can perform a range of tasks while encrypting chats and keeping them off Proton’s servers. 

YouTube Shorts is adding an image-to-video AI tool, new AI effects
Aisha Malik
The image-to-video feature lets creators turn a picture from their camera roll into a six-second video.

Google Shows AI Overviews For Lyrics Explanations
Barry Schwartz
Google is showing AI Overviews for explanations of lyrics. If you do some searches asking about the meanings of some songs, Google may give you an AI Overview with its answer.

Google Shopping launches AI try-on feature and price alert updates for shoppers
Swipe Insight
Google Shopping has introduced new AI features, including a virtual try-on tool that lets users upload a photo to see how clothes fit. 

Google launches Web Guide: An experimental AI-organized search results page
Austin Wu
​Google is launching Web Guide, a Search Labs experiment that uses AI to organize the search results page: "Web Guide uses a custom version of Gemini... creating more powerful search capabilities that better surface web pages you may not have previously discovered. Similar to AI Mode, Web Guide uses a query fan-out technique...".

🤖 Useful AI Guides & Resources for Marketers

It’s time to take your marketing to the next level with these AI resources.

Confirmed: ChatGPT uses Google SERP Snippets for its Answers [A Test with Proof]
Aleyda Solis
Aleyda has run a simple but straight-forward to follow test that confirms the reliance of ChatGPT on Google SERPs snippets for its answers.

Google users are less likely to click on links when an AI summary appears in the results
Athena Chapekis, Anna Lieb
“Users who encountered an AI summary clicked on a traditional search result link in 8% of all visits. Those who did not encounter an AI summary clicked on a search result nearly twice as often (15% of visits)”.

Human Friendly Content is AI Friendly Content
Dan Petrovic
“When optimising content for AI and humans you must get to the point early and optimise content to reduce cognitive load”.

How To Get Your Content (& Brand) Recommended By AI & LLMs
Andreas Voniatis
To get cited by AI, your content needs more than SEO basics. Andreas goes through what to prioritize for visibility in the generative search era.

Fan-Out Technique: More Than “Optimizing for AI”
Ann Smarty
Ann goes through how to extract ChatGPT’s “fan out” searches, how to use Gemini to understand possible fan-out questions, and how to optimize for fan-out queries.

How to do SEO for AI Search Engines
Will Kennard
Will goes through can we optimise for AI search engines, will we lose traffic, and which GEO tools are worth using.

76% of AI Overview Citations Pull From Top 10 Pages
Louise Linehan, Xibeijia Guan
Ahrefs studied 1.9M citations from 1M AI Overviews to find out how much AI presence aligns with search visibility. “9.50% of AI Overview-cited pages rank between position 11-100”.

Should We Optimize for AI Mode? — Whiteboard Friday [Video]
Chima Mmeje 
Chima goes through why prioritizing best practices, building Brand Authority, and creating original, journalist-quality content are key to long-term search visibility in the age of AI.

🤖 AI Tools & Automations of the Week

Which are the newest AI tools and automations you can’t miss?

Chunk Norris
Dan Petrovic
When Chunk Norris grounds his search results, they stay grounded for life.

Extrovert: Warm-up and nurture prospects at scale on LinkedIn
Extrovert
Track your customers' posts, spot key conversations with AI, and help your team build trust with thoughtful comments - in minutes a day.

🤖 AI Marketers Poll of the Week

Let’s find out how marketers are using AI tools. A poll at a time.

Are you optimizing your Brand Web presence and Content for LLMs answers?

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🤖 The AI Video of the Week

An interesting AI video for your marketing eyes to watch.

What ChatGPT Agent Can Really Do
Grace Leung
ChatGPT Agent is here, if it’s just another AI hype? No, it’s definitely not hype. In this video, Grace shares how she would use ChatGPT Agent for digital marketing tasks, and when you should consider using ChatGPT agent versus typical AI automation, as well as some of its limitation that you should be aware of.

🤖 The Free AI Search Optimization Roadmap

Learn about AI search optimization (GEO, AEO, LLMO) with free, reliable guides and resources, from the fundamentals, to technical configurations, content optimization, measurement, and tools, curated by Aleyda Solis. 

🤖 Feedback or Sponsorship?

If you have any noteworthy AI news or resources in marketing to share for next week's edition, are interested in sponsoring, or have any feedback about AI Marketers, just send me a message over here.

Until the next week, with another edition of AI Marketers 🤖

Aleyda Solis
SEO Consultant & Founder at Orainti 
Wrapper of SEOFOMO, MarketingFomo & AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website

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