Welcome to the 77th edition of AI Marketers 🤖
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Let’s go through the hottest AI news stories of the week.

Google: We Send Billions Of Clicks To Websites Weekly Through AI Search
Barry Schwartz
Nick Fox said that Google's AI Mode and AI Overviews send billions of clicks to websites every week. He said Google Search overall is still sending billions of clicks daily, is only seeing growth, and that AI Search does send clicks. Google is not saying it sends more clicks to websites than it did before; rather, it is saying it still sends billions of clicks and that AI Search features send billions of clicks weekly.

Anthropic’s Claude Can Now Watch A Video And Learn Your Job
Roger Montti
Anthropic announced that users on its paid plans can now teach Claude Cowork a skill by recording a walkthrough of a task, which Claude can then use to create a skill that it can subsequently use to complete the same task. It’s called Record a Skill.

Google introduces Gemini 3.6 Flash, 3.5 Flash-Lite, and 3.5 Flash Cyber
Tulsee Doshi
Gemini introduces three models: 3.6 Flash delivers better coding, knowledge work, and multimodal performance; 3.5 Flash-Lite delivers 350 output tokens per second according to the Artificial Analysis Index; and 3.5 Flash Cyber in CodeMender.3.6 Flash and 3.5 Flash-Lite are available now via the Gemini API and the Gemini app, with 3.5 Flash-Lite also rolling out in Google Search and 3.6 Flash in Google Antigravity.

OpenAI is launching Health in ChatGPT
OpenAI
OpenAI is rolling out Health in ChatGPT to users 18 and older in the US on Web and iOS across Free, Go, Plus, and Pro plans. You can choose to securely connect Apple Health and supported medical records so ChatGPT can help you understand your information in context, keep track of what has changed, and have more informed, personalized conversations.

Substack is adding an AI detection feature
Anna Washenko
Substack has launched a new AI detection tool in partnership with Pangram. This will allow readers to scan Substack content to assess how much of the material was written by AI. The features are now available on web and iOS, with Android support to come.

YouTube clarifies policies around AI slop and upsetting videos
Sarah Perez
YouTube's updated policy names three kinds of "inauthentic content" that can't be monetized: generic videos, off-putting videos, and AI personas covering sensitive topics like health and finance. Channels built on it lose YPP access, AI-generated or not.

It’s time to take your marketing to the next level with these AI resources.

How To Do a Successful AI Search Audience and Prompt Research [Video]
Aleyda Solis, Myriam Jessier, Andy Chadwick, and Dan Taylor
In the second AI Search Roadmap episode, Aleyda, Myriam, Andy, and Dan cover the principles and do's and don'ts for a cost-effective AI Search audience and prompt research. A must-watch.

AI visibility is a topic-level game: A study of 50,000 brands in ChatGPT [Study]
Margarita Loktionova, Kevin Indig
Most ChatGPT topics still have no dominant brand. Margarita and Kevin share what 50,000 brands reveal about winning AI visibility at the topic level: Winning one prompt in ChatGPT is not the same as owning a topic, and once a brand owns a topic in ChatGPT, it tends to hold on to it. But only with a wide enough margin.

Duplicate Content and AI Citations in 1,000 Shopify Stores
Gentian Shero
Gentian analyzed 8,573 product descriptions across 1,000 Shopify stores, then ran 60 real buying questions through Google's AI Mode, ChatGPT & Perplexity to see who gets cited. The takeaway: A product page written once, in the store's own words and your brand voice, for the buyer and the AI model alike, gives an LLM what a supplier paragraph syndicated to fifteen channels never can: a reason to treat one page as the origin.

AI Content Is Everywhere on Social Media, Especially LinkedIn
Max Spero
Max scanned over 1 million social media posts for AI content: One in four long-form posts on social media flagged as fully AI-generated, and nearly half of X/Twitter articles contained AI writing.

Schema for AI search: How to identify and prioritize entity gaps
Ray Martinez
Schema markup does more than power rich results. Ray goes through how to build a knowledge graph, assess entity coverage, and find gaps in AI understanding.

The top content formats & types that earn AI search citations
Justina Thompson
Justina breaks down the content formats that perform best in AI search, from question-led headings and direct-answer summaries to structured data and a deliberate site structure built for maximum impact.

MCP For Marketers: What To Connect First & Why Your Data Wins
Lemuel Park
The Model Context Protocol connects AI assistants like ChatGPT, Claude, and Gemini to your own marketing data. Lemuel shares what to plug in, how it works across your team, and why data quality decides the payoff.

14 Red Flags That Make Your Writing Sound Like AI (+How to Fix It)
Oskar Duberg
Oskar shares 14 signs your content sounds like it was written by AI and how to fix it: Rewrite one section without referencing the others, introduce variation in tone and structure, rewrite one headline to be uncopyable, and more. 

6 Digital PR Strategies to Boost AI Visibility
Sean Begg Flint
Sean goes through six proven digital PR strategies to earn more backlinks and brand mentions, strengthen your offsite authority, and increase your visibility in AI-generated answers: from data-led PR to reactive PR and more. 

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Which are the newest AI tools and automations you can’t miss?

​OKF Bundle Generator​
Suganthan Mohanadasan
Turn any website into an Open Knowledge Format bundle, the markdown format Google shipped for feeding content to AI agents.

Pangram AI Detection [Chrome Extension]
Pangram
See AI detection in real time as you scroll, labeled as “Human”, “AI-Assisted”, or “AI” across X, LinkedIn, Substack, Reddit, and Medium.

Do you have any AI tools for marketers to feature? Send them over here!

Let’s find out how marketers are using AI tools. A poll at a time.

If you have any noteworthy AI news or resources in marketing to share for next week's edition, are interested in sponsoring, or have any feedback about AI Marketers, just send me a message over here.

Until next week, with another edition of AI Marketers 🤖

Aleyda Solis
SEO Consultant & Founder at Orainti
Wrapper of SEOFOMO, MarketingFomo, Trending Campaigns & AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website

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