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  • Your AI in Marketing News from The Latest Week 🤖 [July 20, 2025]

Your AI in Marketing News from The Latest Week 🤖 [July 20, 2025]

Google homepage search box is rolling out an AI Mode button

Welcome to the 25th edition of AI Marketers 🤖
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🤖 The Latest AI News You Can’t Miss

Let’s go through the hottest AI news stories of the week.

Google homepage search box is rolling out an AI Mode button
Barry Schwartz
Google is adding an AI Mode button to the Google home page. They have been testing this for a couple of months now.

Google Discover adds AI summaries, threatening publishers with further traffic declines
Sarah Perez
The feature will appear on iOS and Android in the U.S., with a focus on trending lifestyle topics like sports and entertainment. Google also noted that the feature would make it easier for people to decide what pages they want to visit. 

Introducing ChatGPT agent: bridging research and action
OpenAI
“ChatGPT now thinks and acts, proactively choosing from a toolbox of agentic skills to complete tasks for you using its own computer.”

Anthropic’s Claude chatbot can now make and edit your Canva designs
Jess Weatherbed
Canva users can now create, edit, and manage their designs by describing their requirements to Anthropic’s Claude AI.

Research leaders urge tech industry to monitor AI’s ‘thoughts’
Maxwell Zeff
Research leaders from OpenAI, Anthropic, and Google DeepMind are urging tech companies and research groups to monitor AI's "thoughts".

NotebookLM adds featured notebooks from The Economist, The Atlantic, and others
Sarah Perez
Google is adding notebooks from various authors, publications, researchers, and nonprofits to its popular AI-powered research and note-taking assistant NotebookLM.

Google’s AI can now make phone calls for you
Emma Roth
Google is rolling out its AI calling feature to all Search users in the US. With the feature, users can have AI call local businesses to ask about pricing and availability information for them.

Google's Veo 3 video generation model launches on Gemini API with a hefty price tag
Matthias Bastian
Google’s Veo 3 video generation model is now available through the Gemini API, with a price point that puts it among the more expensive options for AI video.

🤖 Useful AI Guides & Resources for Marketers

It’s time to take your marketing to the next level with these AI resources.

Journalist says 4,000 fake AI news websites created to game Google algorithms
Rob Waugh
More than 4,000 fake news websites powered by generative AI have been set up to game Google Discover and search, according to award-winning French journalist Jean-Marc Manach.

Google Thinks AI Mode Is Good for Users, but the Content Isn’t Good Enough to Rank in Google
Patrick Stox
Patrick set up some tests to see if Google would rank content generated by Google AI Mode in the organic search results. Spoiler: it did not rank.

AI Search Study: Understanding Keyword Query Fan-out
Jakub Sadowski
Jakub goes through the most important findings from studying keyword query fan outs. “Only 27% of fan-out keywords actually stay consistent across different searches”.

How to make ecommerce product pages work in an AI-first world
Gert Mellak
Boost visibility and conversions by giving AI the context it needs to understand who your products are for – and why they matter.

AI Search Is Expanding the Funnel, Not Replacing It 
Jessica Shapiro
AI is rewriting the rules of search, and that means it’s time for marketers to rethink the rules of engagement. Jessica goes through a new full funnel playbook.

AI search is booming, but SEO is still not dead
Lily Ray
AI search tools are on the rise, but SEO fundamentals remain critical. Lily explains how the two intersect and what it means for your strategy.

LLM Seeding: A New Strategy to Get Mentioned and Cited by LLMs
Leigh McKenzie, Shannon Willoby
Leigh and Shannon go through how to get cited in ChatGPT, Claude, and Google AI Overviews with LLM seeding — a new visibility strategy for AI-driven search.

LLM perception match: The hurdle before fanout and why it matters
Jessica Bowman
If LLMs don’t see you as a fit, your content gets ignored. Jessica explains why perception is the new gatekeeper in AI-driven discovery.

🤖 AI Tools & Automations of the Week

Which are the newest AI tools and automations you can’t miss?

Mention.click - Find Reddit discussions for your product
Mention.click
Discover conversations where your solution adds real value and connect with potential customers organically.

CreateWise AI: Free Podcast Content Generator
CreateWise
Supercharge your podcast with AI, grow your podcast with transcripts, show notes, generated videos, social posts, and more.

🤖 AI Marketers Poll of the Week

Let’s find out how marketers are using AI tools. A poll at a time.

Are you optimizing your Brand Web presence and Content for LLMs answers?

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🤖 The AI Video of the Week

An interesting AI video for your marketing eyes to watch.

Introduction to ChatGPT agent
OpenAI
Sam Altman, Casey Chu, Isa Fulford, Yash Kumar, and Zhiqing Sun introduce and demo our unified agentic model in ChatGPT.

🤖 The Free AI Search Optimization Roadmap

Learn about AI search optimization (GEO, AEO, LLMO) with free, reliable guides and resources, from the fundamentals, to technical configurations, content optimization, measurement, and tools, curated by Aleyda Solis. 

🤖 Feedback or Sponsorship?

If you have any noteworthy AI news or resources in marketing to share for next week's edition, are interested in sponsoring, or have any feedback about AI Marketers, just send me a message over here.

Until the next week, with another edition of AI Marketers 🤖

Aleyda Solis
SEO Consultant & Founder at Orainti 
Wrapper of SEOFOMO, MarketingFomo & AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website

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