Welcome to the 76th edition of AI Marketers 🤖
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Let’s go through the hottest AI news stories of the week.

Microsoft Clarity introduces Topic Insights: Actionable Content Recommendations 
Ihab Rizk
Clarity introduces Topic Insights in beta, which extends Citations by surfacing actionable opportunities to help you identify content gaps, strengthen authority, and improve AI visibility. For each topic, you can understand your visibility, influence, competition, and opportunities. 

OpenAI Crawlers Can Update Their User Agent String
Barry Schwartz
OpenAI made a number of clarifications to its crawler help documentation, stating that the version number in the user-agent string may be updated and that it may use a user-agent string with an additional robots.txt marker.

Book publishers sue Google for copyright infringement over Gemini AI training
Emma Loffhagen
A group of major publishers — Hachette Book Group, Cengage Learning, and Elsevier- has filed a lawsuit against Google, accusing the company of illegally using millions of copyrighted books to help build its Gemini artificial intelligence models, in “one of the most prolific infringements of copyrighted materials in history”.

Google Vids gets powerful upgrades with Gemini Omni
Justin Luk
Google is rolling out the ability to create and edit high-quality videos just by describing what you want to see in natural language and create a digital avatar that looks and sounds like you. Both features – Gemini Omni and personal avatars are available in Google Vids for Google AI Pro and Ultra subscribers and Google Workspace business customers.

Google AI Overviews will let you create images
Barry Schwartz
Google announced that it will let you create images directly within AI Overviews in Google Search using the latest Nano Banana model. The feature will roll out in English within AI Overviews over the coming weeks for all regions that currently support image creation in AI Mode.

Google Brings Calendar To Personal Intelligence In AI Mode
Matt G. Southern
Google is connecting Calendar to Personal Intelligence in AI Mode, allowing it to add events and factor your schedule into responses.

It’s time to take your marketing to the next level with these AI resources.

What It Takes for SaaS Brands to Win in AI Search: 5 Data-Backed Findings and Actions
Aleyda Solis
Aleyda analyzed 15 leading SaaS brands across three US subverticals and found 5 consistent patterns: Most AI citation weight comes from outside your own website, ChatGPT and AI Mode rely on different external evidence and cite different parts of your own site, the pages earning citations are often not the pages receiving AI traffic, and there is no universal SaaS AI search playbook: optimize for your category's primary job.

Only 28% Of Americans Trust AI Search – And That Gap Is Your SEO Opening
Greg Jarboe
New YouGov data ranks the US last of 19 markets for AI search trust. Search engines still win by 40 points, and that gap is your SEO opening for 2026.

Two Googles, One Query: the AI Overview shares only 35% of its sources with the search results below it
DerivateX Research
Across 100 B2B software queries and 1,259 AIO citations, only 35% of the AI Overview’s sources also rank in Google’s top 10. Only 28% of the products the AI Overview recommends appear in Google’s normal results. Ranking #1 on Google no longer means being cited by Google’s AI Overview.

Where AI agents get stuck on your site
Kevin Indig
Kevin gave agents 3 buyer-related tasks for 100 B2B products: find pricing/features, integrations, and security/compliance. He then ran each task 5 times to assess the impact of LLMs' probabilistic nature and shared how to make your site agent-proof: disclose the fact, make it extractable, and let the agent in. 

The Paradox of Average and AI Visibility
Dan Petrovic
A study by DEJAN AI examines how AI rankers prioritize prototypical content over brand authority, suggesting a dual strategy for SEO and human conversion.

AI/LLM Experiment Community Standard 0.1
Tory Gray, Shaun Davidson, Anne Berlin, Micah Fisher-Kirshner, Joshua Squires
A community-built standard for AI/LLM testing in SEO. Learn the questions every test runner should answer before publishing results.

Google AI Mode's shift to citing itself
Davis McCain
Google's AI Mode saw an 8.4x surge in citation share (Apr 15–Jun 30), making google.com the #2-ranked domain, driven almost entirely by its own Business Profile and Product Knowledge Panel subpaths.

How to do AI search optimization for local businesses
Carlos Silva
Carlos goes through how AI search decides which local business to recommend and how to become the one it names.

10 Creative Ways to Write with AI (Without Losing Your Soul)
Mateusz Makosiewicz
Mateusz shares tried-and-tested ways to write better content with AI, vibewriting, living drafts, AI interviews, data journalism, and more, without producing soulless slop.

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Which are the newest AI tools and automations you can’t miss?

AI Pinterest Caption Generator
Predis.ai
Experience the power of AI to create unique captions that effectively convey your message and enhance the performance of your Pinterest posts.

​​AI Bot Access Testing Tool​
Dentsu
Check if known AI bots can crawl, access, and fetch your web pages. This tool will check dthe robots.txt file, status code, and content for each URL.

Do you have any AI tools for marketers to feature? Send them over here!

Let’s find out how marketers are using AI tools. A poll at a time.

If you have any noteworthy AI news or resources in marketing to share for next week's edition, are interested in sponsoring, or have any feedback about AI Marketers, just send me a message over here.

Until the next week, with another edition of AI Marketers 🤖

Aleyda Solis
SEO Consultant & Founder at Orainti
Wrapper of SEOFOMO, MarketingFomo, Trending Campaigns & AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website

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