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  • Your AI in Marketing News from The Latest Week 🤖 [July 14, 2025]

Your AI in Marketing News from The Latest Week 🤖 [July 14, 2025]

Perplexity just launched an AI web browser

Welcome to the 24th edition of AI Marketers 🤖
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🤖 The Latest AI News You Can’t Miss

Let’s go through the hottest AI news stories of the week.

Perplexity just launched an AI web browser
Emma Roth
Perplexity has launched Comet, a web browser with Perplexity as its default search engine and a built-in AI assistant. It is exclusive to $200/month Perplexity Max subscribers, before rolling out more widely on an invite-only basis.

Exclusive: OpenAI to release web browser in challenge to Google Chrome
Kenrick Cai, Krystal Hu, and Anna Tong
OpenAI is close to releasing an AI-powered web browser that will challenge Alphabet's market-dominating Google Chrome, three people familiar with the matter told Reuters.

OpenAI Quietly Adds Shopify As A Shopping Search Partner
Roger Montti
OpenAI ChatGPT Search quietly expanded its shopping search features by including Shopify as a data provider.

Elon Musk’s xAI launches Grok 4 alongside a $300 monthly subscription
Maxwell Zeff
xAI released its latest flagship AI model, Grok 4, and unveiled a new $300-per-month AI subscription plan, SuperGrok Heavy.

ChatGPT is testing a new feature called ‘study together’
Julie Bort
Some ChatGPT subscribers are reporting a new feature appearing in their drop-down list of available tools called “Study Together”. Rather than providing answers to prompts, it asks more questions and requires the human to answer.

Google brings its AI-powered marketing tools to India after ‘Google tax’ repeal
Jagmeet Singh
Google has launched a suite of its AI-powered advertising tools in India, which debuted in the U.S. in May, as the repeal of the “Google tax” has made the South Asian market more attractive to global tech firms selling online ads.

Google brings Gemini to Wear OS watches, adds AI Mode to Circle to Search
Aisha Malik
Google is rolling out Gemini to Wear OS watches and they’re also adding new Circle to Search capabilities by integrating its AI Mode search experience directly into the feature and adding support for gaming-related queries.

Revealed: Hacked Sites & Expired Domains Are Being Used as Sources for ChatGPT’s Recommendations
James Brockbank
James found evidence that brands are being recommended on ChatGPT in some of the most competitive sectors out there by manipulating the results in two ways: by publishing listicles on hacked sites and rebuilding expired domains.

🤖 Useful AI Guides & Resources for Marketers

It’s time to take your marketing to the next level with these AI resources.

The Free AI Search Optimization Roadmap
Aleyda Solis, SEOFOMO
Learn about AI search optimization (GEO, AEO, LLMO) with free, reliable guides and resources, from the fundamentals, to technical configurations, content optimization, measurement and tools.

How to Track AI Traffic: Your Free Looker Studio Dashboard to Fix GA4
Olga Zarr 
Olga goes through how to track AI traffic with this Free AI Traffic Looker Studio Dashboard Template. Stop guessing about AI traffic in GA4 and see real data from ChatGPT, Perplexity, and more.

How To Consistently Rank At The Top of Google AI Overviews For A Topic
Andrew Shotland
Andrew goes through the strategies you need to implement to ensure your content not only gets seen but gets prioritized by Google’s increasingly intelligent algorithms.

Can AI Responses Be Influenced? A Controlled GEO Experiment
Oliver Sissons
Find out if and how large language models can be influenced in this controlled GEO experiment. “Yes, we did manage to influence the responses generated by some AI models”.

AI-Generated Content Does Not Hurt Your Google Rankings (600,000 Pages Analyzed)
Si Quan Ong, Xibeijia Guan
Does Google punish AI-generated content? Ahrefs analyzed 600,000 pages to find out. “Google neither significantly rewards nor penalizes pages just because they use AI”.

The Case for ASC: ChatGPT, Perplexity, and others need to build AI Search Console reporting ASAP to provide site owners with much-needed AI Search data
Glenn Gabe
Glenn makes a case for AI Search Console (ASC), a Google search console-like reporting tool for site owners for each AI platform.

Are AI Overviews Worth Pursuing? — Next Level
Meghan Pahinui
Meghan goes through practical strategies to analyze keyword performance, redefine success metrics, and adapt your content to thrive in the era of AIOs.

How you can track Brand Authority for AI Search
Kevin Indig
Kevin explains why Brand Authority matters for AI Search, how it's different from Topical Authority, and how to track it. 

What does query fan-out mean for the future of search
WTF is SEO
Jessie explains how the query fan-out technique works, how it collapses the reader's journey, and strategies publishers can consider.

No, llms.txt is not the ‘new meta keywords’
Carolyn Shelby
SEOs ignored meta keywords for good reason, but llms.txt is different. Understanding how it could shape your AI visibility tomorrow. Carolyn goes through it. 

How to Turn LLM Noise into Brand Strategy Using Entities and Citations
Genie Jones
A strategic framework to optimize your prominence in LLM output through analyzing and transitioning from knowledge-based prompts to commercial intent prompts.

What's New in AI Search? Whiteboard Friday Revisited With Garrett Sussman [Video]
Jo Cameron, Garrett Sussman
Jo and Garrett reflect on his highly valuable Whiteboard Friday episode: "Optimizing for AI Overviews." This topic is more important than ever as we learn more about the impact of AI on the search industry.

🤖 AI Tools & Automations of the Week

Which are the newest AI tools and automations you can’t miss?

Free SEOFOMO News Chrome Extension​​
SEOFOMO​​​
​​​Stay up-to-date with SEO effortlessly, right from your browser, using the free SEOFOMO News Chrome Extension.

AI Traffic Analytics
Writesonic
​Traditional web analytics miss AI crawler traffic entirely. AI Traffic Analytics reveals which AI chatbots visit your site, what content they access, and how often.

🤖 AI Marketers Poll of the Week

Let’s find out how marketers are using AI tools. A poll at a time.

Are you optimizing your Brand Web presence and Content for LLMs answers?

Login or Subscribe to participate in polls.

🤖 The AI Video of the Week

An interesting AI video for your marketing eyes to watch.

Is Your SEO Strategy Ready for AI Search?
AirOps & Steve Toth
teve Toth, joined Josh Spilker of AirOps to discuss creating the best SEO strategy for AI search.

🤖 Feedback or Sponsorship?

If you have any noteworthy AI news or resources in marketing to share for next week's edition, are interested in sponsoring, or have any feedback about AI Marketers, just send me a message over here.

Until the next week, with another edition of AI Marketers 🤖

Aleyda Solis
SEO Consultant & Founder at Orainti 
Wrapper of SEOFOMO, MarketingFomo & AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website

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