Welcome to the 75th edition of AI Marketers 🤖
Aren’t you subscribed yet? Do it here and join +2000 Marketers!

🤖 The Latest AI News You Can’t Miss

Let’s go through the hottest AI news stories of the week.

Google Search Generative AI Controls Rolling Out Beyond UK Sites
Barry Schwartz
Google seems to be rolling out the new Generative AI controls in Google Search Console to sites outside the United Kingdom. It launched a month ago, initially only for .co.uk based sites, but it now seems to be rolling out to some (not all) sites in the US and other countries.

Anthropic introduces a way to reflect on how you use Claude
Anthropic
Anthropic is introducing a “reflect” dashboard to easily track and visualize how you use Claude. The feature is currently in beta and available to Free, Pro, and Max users who have memory turned on. Open Settings in Claude on the web or the desktop app and select the option to reflect on your usage to generate your report.

• Related: Now you can direct Anthropic's Claude Cowork AI from your phone by Igor Bonifacic

OpenAI introduces GPT-5.6: Frontier intelligence that scales with your ambition
OpenAI
OpenAI introduces the GPT‑5.6 family of models for general availability following the limited preview⁠: the new flagship, Sol, alongside Terra, a balanced model for everyday work, and Luna, our most cost-efficient model. The new model is now rolling out across ChatGPT, Codex, and the OpenAI API.

• Related: OpenAI introduces GPT‑Live by OpenAI

Meta introduces Muse Image: Image Generation Built for Your World
Meta
Meta is rolling out Muse Image, the company’s first image generation model from Meta Superintelligence Labs, now available in Meta AI. It also powers creative experiences on Instagram and WhatsApp and is coming soon to Facebook, Messenger, and to advertisers through Meta Advantage+ creative.

Google expands AI ad disclosures across Search, YouTube, and Discover
Danny Goodwin
Google will show whether the ad creative was created or edited with AI. The AI-made ad disclosures are rolling out worldwide across Search, YouTube, and Discover, expanding its ad transparency tools as more advertisers use generative AI to create ad assets.

Cloudflare Announces Research Pilot with OpenAI
Cloudflare
Cloudflare and OpenAI are launching a research pilot to “explore how insights from participating websites across Cloudflare’s global network can help AI search engines discover and index relevant content on the open web more effectively”. The pilot is specifically focused on improving the accuracy and timeliness of answers.

🤖 Useful AI Guides & Resources for Marketers

It’s time to take your marketing to the next level with these AI resources.

ChatGPT commands 92% of AI referral traffic. Here’s what 6.77 million sessions reveal.
David Bell
AI referrals are surging, volatile, and shaped by internal search, landing page fit, and Claude’s quiet rise, new data shows.

The Content That Predicts B2B AI Traffic Most: Versus Pages
Ross Hudgens
Siege Media analyzed 116 B2B sites to find which content types drive AI search traffic. Vs pages win by a wide margin. Here's what the data says: If you can only build one type of transactional comparison content for AI referral traffic, the data says to build versus pages.

Self-Promotional Content Works—Until It Backfires (AI SEO Experiment)
Mateusz Makosiewicz
Self-promotional content can get your page cited by AI, then recommend a competitor instead. Mateusz shares what 4 months of data revealed: The same kind of self-promotional content barely moved the needle for an already well-known product.

AI Overviews are expanding across commercial intent search [Study]
Luke Harsel
In Semrush’s six-month analysis of over 600,000 keywords across 10 industries, AI Overviews grew an average of 71% across search engine results pages (SERPs) with commercial intent. At the same time, the trend of AI Overviews appearing on SERPs with Google Ads continues to grow. 

A third of travel prompts in ChatGPT don’t leave the training data
Dan Taylor
Dan logged ChatGPT’s hidden metadata and watched it decide when to search the web and when to answer from memory (training data). The study shows that a third of the classified turns in this session were text turns that never touched the web. Influence on that path is a function of your brand’s presence in the broader public corpus.

Why most original data never gets cited
Kevin Indig, Amanda Johnson
Kevin and Amanda go through how primary research is rare, but when it appears, it is much more citation-dense than ordinary pages. “Original research is most effective when it is packaged in a way that directly answers commercial comparison queries”.

How to Maximize AI Visibility for Your LinkedIn Posts
Davang Shah
Davang from the LinkedIn team goes through practical steps to optimize your feed content for both human readers and AI systems: Write a clean opening sentence to form a strong URL slug, avoid using hashtags in your copy, aim for posts between 200 and 300 words, and more.

AI Content Didn’t Stop Working; Your Metrics Did
Matt G. Southern
Teams are scrapping content that may be working because the goalposts have been moved. Matt shares what to measure when clicks no longer tell you what's working.

From Product-Led SEO to Agent-Led Search
Gianluca Fiorelli, Eli Schwartz
Gianluca and Eli go through why traditional search is holding its ground, what agent-led search really means for how websites need to be built, and why brand may now be the most important signal in the visibility stack.

Sponsor

🤖 Monitor Trending PR Campaigns For Free

Introducing Finchling Trending PR Campaigns: a free resource to discover the PR campaigns getting the most media coverage right now! Updated daily, ranked by coverage, and browsable by industry 👇 With it, you can:

🔎 Discover the latest trending PR campaigns across different industries.
📈 Understand why each campaign is working, with a short description, why it gained traction, and the key lesson to learn from it.
📰 See how coverage has evolved over time, including the publications that have featured each campaign since launch.

The goal is simple: make it easier for digital PR, comms, and marketing teams to spot what’s resonating in the media right now, and learn from the campaigns that are actually earning coverage.

🤖 AI Tools & Automations of the Week

Which are the newest AI tools and automations you can’t miss?

​Agentic Resource Discovery Checker​
Suganthan Mohanadasan
A validator to check whether a website has published an Agentic Resource Discovery (ARD) catalog, the small file AI agents read to find out what a site can do for them.

How fast and risky is my generative engine optimization strategy?
Wil Reynolds
Articulate the tactics we have to deploy in GEO, and clarify the expectations around impact and speed of impact, as our clients ask, "What should I do to show up more in AI?"

Do you have any AI tools for marketers to feature? Send them over here!

🤖 AI Marketers Poll of the Week

Let’s find out how marketers are using AI tools. A poll at a time.

🤖 Feedback or Sponsorship?

If you have any noteworthy AI news or resources in marketing to share for next week's edition, are interested in sponsoring, or have any feedback about AI Marketers, just send me a message over here.

Until the next week, with another edition of AI Marketers 🤖

Aleyda Solis
SEO Consultant & Founder at Orainti 
Wrapper of SEOFOMO, MarketingFomo, Trending Campaigns & AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website

🤖 Other Recommended Newsletters

To expand your interesting marketing reads.