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  • Your AI in Marketing News from The Latest Week 🤖 [January 25, 2026]

Your AI in Marketing News from The Latest Week 🤖 [January 25, 2026]

Google brings Personal Intelligence to AI Mode in Search

Welcome to the 51st edition of AI Marketers 🤖
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🤖 The Latest AI News You Can’t Miss

Let’s go through the hottest AI news stories of the week.

Google brings Personal Intelligence to AI Mode in Search
Robby Stein
Google is expanding Personal Intelligence to AI Mode in Google Search. Google AI Pro and AI Ultra subscribers can opt in to securely connect Gmail and Google Photos to AI Mode. This feature is available for personal Google accounts and not for Workspace business, enterprise, or education users.

OpenAI is launching age prediction for ChatGPT accounts
Anna Washenko
OpenAI is rolling out an age prediction tool to determine whether or not a user is a minor. “The model looks at a combination of behavioral and account-level signals, including how long an account has existed, typical times of day when someone is active, usage patterns over time, and a user’s stated age,” the company’s announcement states.

Same URL in AI Overviews and blue links count as one Google Search Console impression
Danny Goodwin
John Mueller confirms that when a URL appears in an AI Overview and as a blue link on the SERP, it won't count as two impressions. This happens because Google treats an AI Overview as a single position in the search results. All links within that Overview share the same position, and standard impression rules apply.

Perplexity AI Interview Explains How AI Search Works
Roger Montti
Roger spoke with Jesse Dwyer of Perplexity about SEO and AI search, about what SEOs should be focusing on in terms of optimizing for AI search. His answers offered useful feedback about what publishers and SEOs should be focusing on right now.

Google Search Team Does Not Endorse LLMs.txt Files
Barry Schwartz
A person asked on Bluesky if the fact that some Google properties still have the LLMs.txt files up is some sort of endorsement from Google. John Mueller said, simply, "No," it is not an endorsement.

🤖 Useful AI Guides & Resources for Marketers

It’s time to take your marketing to the next level with these AI resources.

What AI Means for Brands: How to Stay Visible, Relevant, and Chosen [Presentation]
Aleyda Solis
Aleyda goes through how AI is really impacting search as a discovery channel, the implications for our day-to-day optimization, and practical steps to stay visible, relevant, and chosen in answers in this presentation.

How to Rank in AI Overviews: What Actually Works (Based on Data, Not Speculation)
Louise Linehan
Most advice on ranking in AI Overviews is speculative. Ahrefs analyzed millions of AI Overview responses, reviewed third-party research, and studied Google’s guidance to find out what actually works. 

66 billion bot requests analysis: AI bots rise, SEO tools shrink, and search engines hold their ground
Gediminas G.
Hostinger’s analysis of 66.7 billion web crawlers across 5+ million websites draws a new picture of the web, and one pattern stands out: AI crawlers are rapidly increasing their reach, even as AI training bots face growing resistance from content creators.

How We Built a Content Optimization Tool for AI Search [Study]
Luke Harsel
Luke analyzed thousands of citations and compared them to similar pages ranking in Google. They found five content qualities that showed a strong positive correlation with AI citations. 

Does llms.txt matter? We tracked 10 sites to find out
Ana Fernández
Ana analyzed llms.txt across 10 websites. Two of the 10 sites saw AI traffic increases of 12.5% and 25%, but llms.txt wasn’t the cause. Eight sites saw no measurable change. One site declined by 19.7%. Ana goes through the findings.

Moving Beyond Old SEO Models in the Age of AI
Gianluca Fiorelli, Kevin Indig
Kevin shares about what analytics could look like in AI search, the paradox of SEOs evolution, brand content as an AI strategy, and much more in this insightful interview with Gianluca.

AI Crawlability: What SEOs Need to Know to Stay Visible in AI Search
Shannon Vize
Shannon explains how AI crawlers work, what blocks them, and shows you how to determine the extent to which your site is being crawled and understood by AI.

Why engagement metrics matter more than sessions in AI search
Dan Taylor
Sessions don’t tell the full SEO story in AI search. Engagement metrics reveal whether content actually satisfies user intent. Dan goes through it. 

Blue Ocean SEO / AEO: Original thinking wins
Eli Schwartz
Eli shares why red ocean SEO isn’t original, how AI has accelerated this shift in meaningful ways, and how this creates an opportunity if you understand what it means.

🤖 AI Tools & Automations of the Week

Which are the newest AI tools and automations you can’t miss?

AI Optimization Checker
Matti Ljungberg
Analyze your page's AI optimization potential. Evaluates entity authority, content credibility, and technical signals.

Free AI Content Detector
SnowSEO
Instantly identify AI-generated content with high accuracy, privacy-first analysis, and clear human vs AI scoring.

🤖 AI Marketers Poll of the Week

Let’s find out how marketers are using AI tools. A poll at a time.

Are you optimizing your Brand Web presence and Content for LLMs answers?

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🤖 Feedback or Sponsorship?

If you have any noteworthy AI news or resources in marketing to share for next week's edition, are interested in sponsoring, or have any feedback about AI Marketers, just send me a message over here.

Until the next week, with another edition of AI Marketers 🤖

Aleyda Solis
SEO Consultant & Founder at Orainti 
Wrapper of SEOFOMO, MarketingFomo, Trending Campaigns & AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website

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