Welcome to the 50th edition of AI Marketers 🤖
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🤖 The Latest AI News You Can’t Miss

Let’s go through the hottest AI news stories of the week.

OpenAI will start to test ads in the US for the Free and Go tiers
Fidji Simo
OpenAI is launching ChatGPT Go in the U.S., and everywhere ChatGPT is available for $8/mo. They're also going to start testing ads in the U.S. for the free and Go tiers in the upcoming weeks. “Ads do not influence the answers ChatGPT gives you. Answers are optimized based on what's most helpful to you. Ads are always separate and clearly labeled”.

Apple is finally upgrading Siri, and Google Gemini will power it
Danny Goodwin
Apple will use Google’s Gemini AI models and cloud infrastructure to support future Apple Foundation Models. The multi-year partnership is expected to roll out later this year.

Anthropic introduces Cowork: Claude Code for the rest of your work
Anthropic
Anthropic announces Cowork: “a simpler way for anyone—not just developers—to work with Claude”. It is available as a research preview for Max subscribers on the MacOs app. Other users can join the waitlist for future access.

ChatGPT Translate is here to take on Google Translate, but the battle is just beginning
Adamya Sharma
OpenAI has launched ChatGPT Translate, a translation tool that supports over 50 languages and features AI-powered prompt customization. You can add text, speak, or upload an image for translation. The tool focuses on tone and context but lacks support for images, documents, and websites.

Gemini is rolling out ‘Personal Intelligence’ beta that uses Gmail & your Google apps data
Abner Li
The Gemini app is adding “Personal Intelligence” in beta, which can retrieve specific details from text, photos, or videos in your Google apps to customize Gemini responses.

Microsoft Advertising Releases Guide To AEO & GEO
Barry Schwartz
The Microsoft Advertising team released a new PDF guide named "From discovery to influence: A guide to AEO and GEO." This guide offers "Practical data strategies to empower retailers for AI search, AI assistants, and AI browsers".

Google Trends Explore page now uses Gemini to delve into Search trends
Nir Kalush
Google is rolling out an updated Trends Explore page that has a new side panel, which uses Gemini capabilities to automatically identify and compare relevant trends for your area of interest. You’ll also see a list of suggested Gemini prompts to help you explore further. 

Google: AI Mode Checkout Can’t Raise Prices
Matt G. Southern
Google responds to “personalized upselling” criticism tied to its AI Mode checkout roadmap, saying upselling means premium options, not higher prices.

🤖 Useful AI Guides & Resources for Marketers

It’s time to take your marketing to the next level with these AI resources.

What UCP Means for Ecommerce SEO: Preparing for Agentic Commerce
Aleyda Solis
UCP changes ecommerce SEO by expanding its scope. Aleyda goes through an initial view of what UCP means for ecommerce SEO, based on what has been disclosed in the announcement.

• Related: Google’s Universal Commerce Protocol Explained by Dan Taylor

The State of AEO / GEO in 2026: CMO Investment Report
Conor Baker
Conor surveyed over 250 top digital leaders on how they're approaching AEO in 2026. The verdict is nearly unanimous: 97% reported a positive impact from AEO in 2025, and 94% plan to increase their AEO investments in 2026.

AI Search Predictions for 2026
Johannes Beus
Johannes makes five AI search predictions for 2026 based on current market trends and past experience: The unified Google Search box, Google overtakes ChatGPT, and more. 

The Sentient Store Evolves: Scaling Agentic SEO through the Context Graph
Gianluca Fiorelli
In an era where Google’s AI Overviews/AI Mode and autonomous agents are the primary searchers, your brand’s “Visibility” depends on being the System of Record for Reasoning. Gianluca goes through it. 

How much can we influence AI responses?
Kevin Indig
Kevin goes through how new research shows we can influence LLM outputs far more than expected - and how that’s the real risk.

AI Search Unpacked: AMA with Emina Demiri-Watson
Emina Demiri-Watson
Emina shares practical insights on AI search, GEO, LLM optimisation, brand visibility, and how SEO teams should adapt without chasing hype.

How are we going to handle attribution as clicks disappear?
Chris Green
Chris goes through the attribution alternatives for AI search/GEO: Educate stakeholders that clicks matter less, adopt proxy metrics for traffic and exposure, and correlate exposure with revenue.

🤖 AI Tools & Automations of the Week

Which are the newest AI tools and automations you can’t miss?

AI vs Search Traffic Analysis
Ahrefs
Track the evolution of web traffic from traditional search engines to AI-powered platforms.

Columbus - Free AI Engine Optimization Platform
Columbus
The AI Engine Optimization platform that helps you get discovered by ChatGPT, Claude, Gemini, and Perplexity.

Do you have any AI tools for marketers to feature? Send them over here!

🤖 AI Marketers Poll of the Week

Let’s find out how marketers are using AI tools. A poll at a time.

🤖 Feedback or Sponsorship?

If you have any noteworthy AI news or resources in marketing to share for next week's edition, are interested in sponsoring, or have any feedback about AI Marketers, just send me a message over here.

Until the next week, with another edition of AI Marketers 🤖

Aleyda Solis
SEO Consultant & Founder at Orainti 
Wrapper of SEOFOMO, MarketingFomo & AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website

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