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  • Your AI in Marketing News from The Latest Week šŸ¤– [January 12, 2026]

Your AI in Marketing News from The Latest Week šŸ¤– [January 12, 2026]

​Google is launching UCP, a new open standard for agentic commerce and AI tools

Welcome to the 49th edition of AI Marketers šŸ¤–
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šŸ¤– The Latest AI News You Can’t Miss

Let’s go through the hottest AI news stories of the week.

​Google is launching UCP, a new open standard for agentic commerce and AI tools
Vidhya Srinivasan
UCP will soon power a new checkout feature on eligible Google product listings in AI Mode in Search and the Gemini app, allowing shoppers to check out from eligible U.S. retailers right as they’re researching on Google.

OpenAI introduces ChatGPT Health
OpenAI
OpenAI introduces ChatGPT Health, a dedicated experience that securely brings your health information and ChatGPT’s intelligence together to help you feel more informed, prepared, and confident navigating your health. To get access, you can sign up for the waitlist.

Microsoft’s Nadella wants us to stop thinking of AI as ā€˜slop.’
Julie Bort
Satya Nadella wants us to think of AI as a human helper instead of a slop-generating job-killer. New data for 2026 indicates he could be right.

Reports Suggest That OpenAI May Be Looking to Acquire Pinterest
Andrew Hutchinson
According to The Information, OpenAI may be considering making a move on Pinterest in order to lock up more human-generated data insights, particularly around product searches.

Google’s Mueller Weighs In On SEO vs GEO Debate
Matt G. Southern
John Mueller says businesses relying on referral traffic should consider the 'full picture' of AI and prioritize based on actual usage data.

Google AI Overviews put people at risk of harm with misleading health advice
Andrew Gregory
The Guardian uncovered several cases of inaccurate health information in Google AIO after a number of health groups, charities, and professionals raised concerns. ā€œGoogle’s AI Overviews can put inaccurate health information at the top of online searches, presenting a risk to people’s health.

Google Personalizing Some AI Overviews & AI Mode Answers
Barry Schwartz
Robby Stein confirmed that Google is personalizing some of the AI experiences, including AI Overviews and AI Mode. The personalization seems to be super limited and only maybe a test right now.

šŸ¤– Useful AI Guides & Resources for Marketers

It’s time to take your marketing to the next level with these AI resources.

The Hidden Authority Signal: Why Your CC Rank May Matter More for AI Visibility
Metehan Yesilyurt
Metehan analyzed a dataset of approximately 607 million domains, compiled the debates that have been happening between major publishers and the AI world over the past few years, and built an index of 18 million domains. He goes through what this means for Answer Engine Optimization. 

AI Brand Visibility Guide
Waikay
A comprehensive resource designed to help you understand how LLMs like Gemini, ChatGPT, and others represent your brand in their responses to users, and how to measure and strengthen that visibility over time.

AI-Generated Content Isn’t The Problem, Your Strategy Is
Reza Moaiandin
Whether you’re using AI to replace your content team or avoiding it entirely, you might be repeating a historic mistake. Strategy matters more than tools. Reza goes through it. 

AI SEO Tips: How to Earn Citations & Mentions in AI Search
Zach Paruch
Front-load sections with clear answers, improve your site’s technical foundation, and structure your pages for easy extraction. Zach goes through seven practical AI SEO tips to earn citations and mentions in AI search results.

State of AI Search Optimization 2026
Kevin Indig
Search is shifting from ranked lists to definitive answers. In this guide, Kevin breaks down the retrieval, citation, and trust factors that determine LLM visibility in 2026.

Answer engine optimization trends in 2026: How AEO is transforming the landscape
Zoe Ashbridge
Zoe explains the emerging trends in AEO, why they matter for revenue, and how to integrate AEO with traditional strategies to drive growth.

Best in class SEO is the "AI Robe" Strategy
Nick LeRoy
With so much star power, AI gets all the attention. But SEO can leverage this for a 2x return on strategy. Nick goes through the AI Robe framework and how to pitch it.

šŸ¤– AI Tools & Automations of the Week

Which are the newest AI tools and automations you can’t miss?

CC Rank Checker
Metehan Yesilyurt
Check any domain’s Harmonic Centrality (HC Rank) and PageRank across the top 10 million domains.

Loki.Build — AI Website Builder
Loki Build
Create beautiful landings with AI in seconds. Build websites fast, no code needed. Built-in SEO, hosting & complete control.

šŸ¤– AI Marketers Poll of the Week

Let’s find out how marketers are using AI tools. A poll at a time.

Are you optimizing your Brand Web presence and Content for LLMs answers?

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šŸ¤– Feedback or Sponsorship?

If you have any noteworthy AI news or resources in marketing to share for next week's edition, are interested in sponsoring, or have any feedback about AI Marketers, just send me a message over here.

Until the next week, with another edition of AI Marketers šŸ¤–

Aleyda Solis
SEO Consultant & Founder at Orainti 
Wrapper of SEOFOMO, MarketingFomo & AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website

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