• AI Marketers
  • Posts
  • Your AI in Marketing News from The Latest Week šŸ¤– [February 8, 2026]

Your AI in Marketing News from The Latest Week šŸ¤– [February 8, 2026]

Google’s Mueller Calls Markdown-For-Bots Idea ā€˜A Stupid Idea’

Welcome to the 53rd edition of AI Marketers šŸ¤–
Aren’t you subscribed yet? Do it here and join +2000 Marketers!

šŸ¤– The Latest AI News You Can’t Miss

Let’s go through the hottest AI news stories of the week.

Microsoft Publisher Content Marketplace - Pay For AI To License Content
Barry Schwartz
Microsoft announced the expansion of the Microsoft Publisher Content Marketplace. This marketplace is designed to give publishers a new revenue stream, provide AI systems with scaled access to premium content, and deliver better responses for consumers. In short, it will pay for using your content in its AI.

OpenAI introduces OpenAI Frontier
OpenAI
OpenAI is introducing Frontier, a new platform that helps enterprises build, deploy, and manage AI agents that can do real work. It is now available to a limited set of customers, with broader availability coming over the next few months. 

Google’s Mueller Calls Markdown-For-Bots Idea ā€˜A Stupid Idea’
Matt G. Southern
John Mueller questioned whether LLM bots can recognize Markdown on a website as anything other than a text file or follow its links. He called converting pages to Markdown for bots "a stupid idea".

Anthropic releases Opus 4.6 with new ā€˜agent teams’
Lucas Ropek
Anthropic released Opus 4.6, its most advanced model and a particularly important model for Claude Code. ā€œInstead of one agent working through tasks sequentially, you can split the work across multiple agents — each owning its piece and coordinating directly with the others,ā€ the company says.

Microsoft rolls out multi-turn search in Bing
Barry Schwartz
Bing's new multi-turn search is now global. As you scroll, a Copilot box appears at the bottom so follow-ups build on the last query.

Why the Proposal To Label Sections Of AI-Generated Content Is Controversial
Roger Montti
A new proposal suggests using existing semantic HTML to mark sections of a page that are AI-generated for EU regulatory compliance.

Google: Search Algorithms, Spam Detections & Policies Don't Fundamentally Change With AI Search
Barry Schwartz
John Mueller said that when it comes to AI Search and the changes that come with that, Google's core search algorithms, spam detection methods, spam policies, and other search systems do not fundamentally change.

OpenAI launches standalone Codex app for Apple computers
Ashley Capoot
OpenAI launched a standalone app for its AI coding assistant, Codex, which is available on Apple computers. The app aims to make it easy for software developers to manage multiple AI agents at once, OpenAI said.

šŸ¤– Useful AI Guides & Resources for Marketers

It’s time to take your marketing to the next level with these AI resources.

The State of AI Search for E-Commerce
Gennaro Cuofano, Valentina Izzo
Gennaro and Valentina analyzed 100 leading e-commerce websites' homepages across 14 industry categories and 26 countries to see how ready the world’s top e-commerce sites are for AI-powered product discovery and the gaps that could make or break them.

Update: AI Overviews Reduce Clicks by 58%
Ryan Law, Xibeijia Guan
In an earlier study, Ryan and Xibeijia found that AI Overviews reduced clicks to top-ranking content by 34.5%. They re-ran the study using data from December 2025 and found that the presence of an AI Overview now correlates with a 58% lower average clickthrough rate for the top-ranking page.

Framework for AI-Generated Content That Doesn't Suck
Gianluca Fiorelli
Gianluca shares a no-BS framework for AI content that ranks, reads well, and doesn’t suck—tested across Claude, ChatGPT, Gemini, and Copilot with real prompts that scale.

15 Simple Rules to Turn Generic AI Content Into Something Useful
Adrienne Kmetz
AI content often sounds fine but says nothing. Adrienne shares 15 editing rules that show how to cut fluff, meet intent, add clarity, and make AI drafts actually useful.

How to Build AI Citations — Whiteboard Friday [Video]
Charlie Marchant
Learn how to build AI citations and rank in ChatGPT and Gemini. Charlie explains how to research prompts, analyze sources, and use proactive outreach to get your brand referenced in AI answers.

Google’s Search Quality Rater Guidelines and YMYL in the Age of AI Search
Francine Monahan
Francine discusses how AI Search is impacting Google’s search quality rater guidelines and shares some YMYL AI searches to see how their citations stack up.

Inspiring examples of responsible and realistic vibe coding for SEO
Gus Pelogia
Learn vibe coding: Use AI tools to build apps without coding. This guide by Gus covers setup, limits, risks, and SEO tool examples to inspire your own projects.

How to Do Prompt Research for AI SEO
Sergei Rogulin
Sergei goes through a repeatable process for building a prompt tracking list that shows where your brand competes and where it doesnā€˜t.

Should SEO budgets pay for LLM visibility?
Eli Schwartz
The default is for everyone to immediately blame the SEO manager and task the SEO team with fixing it, but is that right? Eli goes through it. 

šŸ¤– AI Tools & Automations of the Week

Which are the newest AI tools and automations you can’t miss?

Free AI Visibility Checker
Ahrefs
Check your brand’s visibility in AI search results from ChatGPT, Gemini, Perplexity, and more.

PostPal - AI Social Media Content from Your Website 
PostPal
Paste your website URL. This tool analyzes your brand in 30 seconds, then generates content that sounds exactly like you.

šŸ¤– AI Marketers Poll of the Week

Let’s find out how marketers are using AI tools. A poll at a time.

Are you optimizing your Brand Web presence and Content for LLMs answers?

Login or Subscribe to participate in polls.

šŸ¤– Feedback or Sponsorship?

If you have any noteworthy AI news or resources in marketing to share for next week's edition, are interested in sponsoring, or have any feedback about AI Marketers, just send me a message over here.

Until the next week, with another edition of AI Marketers šŸ¤–

Aleyda Solis
SEO Consultant & Founder at Orainti 
Wrapper of SEOFOMO, MarketingFomo, Trending Campaigns & AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website

šŸ¤– Other Recommended Newsletters

To expand your interesting marketing reads.

MarketingFOMOThe Latest News and Best Resources & Jobs in Digital Marketing Weekly

Reply

or to participate.