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  • Your AI in Marketing News from The Latest Week 🤖 [February 15, 2026]

Your AI in Marketing News from The Latest Week 🤖 [February 15, 2026]

OpenAI is testing ads in ChatGPT

Welcome to the 54th edition of AI Marketers 🤖
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🤖 The Latest AI News You Can’t Miss

Let’s go through the hottest AI news stories of the week.

OpenAI is testing ads in ChatGPT
OpenAI
OpenAI is beginning to test ads in ChatGPT in the U.S. The test will be for logged-in adult users on the Free and Go subscription tiers. “Our goal is for ads to support broader access to more powerful ChatGPT features while maintaining the trust people place in ChatGPT for important and personal tasks”.

Cloudflare introduces Markdown for Agents
Celso Martinho, Will Allen
Cloudflare introduces markdown for AI agents: “Our network will automatically and efficiently convert the HTML to markdown, when possible, on the fly”. This feature is available today in Beta at no cost for Pro, Business, and Enterprise plans, as well as SSL for SaaS customers.

Google AI Mode Launches UCP-Powered Checkout
Barry Schwartz
Google is rolling out Universal Commerce Protocol: “...letting US shoppers buy items from Etsy and Wayfair, right in AI Mode in Search and the Gemini app (with Shopify, Target, and Walmart coming soon”.

OpenAI introduces GPT‑5.3‑Codex‑Spark
OpenAI
OpenAI is releasing a research preview of GPT‑5.3‑Codex‑Spark, a smaller version of GPT‑5.3‑Codex, and their first model designed for real-time coding.

Bing Webmaster Tools officially adds the AI Performance report
Danny Goodwin
Microsoft launched the AI Performance report in Bing Webmaster Tools in beta. The report lets you see where, and how often, your content is cited in AI-generated answers across Microsoft Copilot, Bing’s AI summaries, and select partner integrations, the company said.

Google previews WebMCP, a new protocol for AI agent interactions
Barry Schwartz
Google's WebMCP protocol lets AI agents execute structured actions on websites via browser APIs. Is this the next frontier of technical SEO?

🤖 Useful AI Guides & Resources for Marketers

It’s time to take your marketing to the next level with these AI resources.

Gemini 3 Rollout & Google Bug: Here’s What Changed
Yevheniia Khromova
Gemini 3 launched with a bug. Yevheniia tracked what happened: 46% of domains lost citations, sourceless answers jumped to 10.63%, and appearance rates fell.

AI Search Demystified: A Practical Guide for Marketers
Microsoft Advertising
Microsoft Advertising has published a new version of AI Search Demystified: a clear, practical blueprint for today’s AI-driven discovery landscape, featuring Aleyda Solis, Lily Ray, Mike King, and more.

LinkedIn introduces a Guide to Optimizing Your Owned Content for AI Discovery
Brooke Weller
LinkedIn shares a new guide that outlines the concrete strategies they leveraged to boost visibility. “Content must serve both humans and AI. Focus on quality, clarity, and structure to ensure readability and usefulness for both audiences”.

Log Files, AI Bots, and the Real Mechanics of AI Search
Metehan Yeşilyurt, Gianluca Fiorelli
Metehan shares about classic SEO vs AI search, optimizing visual content for AI search, tracking visibility, and much more in this insightful interview with Gianluca.

Is AI optimization a channel you should care about?
Eli Schwartz
While it is natural to want to pivot digital marketing efforts to account for new search realities driven by AI, many are making a critical mistake by thinking AEO is just SEO 2.0. Eli shares how to LLM-proof your content. 

AI Visibility Tracking for Small Teams: A Practical Guide
Tushar Pol
Tushar goes through how small teams can track AI visibility. Discover affordable tools they can use and key metrics they should focus on.

How to measure and optimize your presence in AI search
Jérôme Salomon
Jérôme explains how to turn AI user bot visits into reliable AI search metrics and why this approach is most reliable to date.

Grounding queries vs fan-out queries: The two hidden layers of AI visibility
Dan Taylor
AI search is not simply a new interface layered on top of traditional ranking systems. Dan goes through why AI performance reporting changes optimisation priorities. 

Answer engine optimization vs. traditional SEO: What marketers need to know
Erin Pennings
Traditional SEO drives performance for long-form content, rankings, and organic traffic. AEO determines whether a brand appears in AI Overviews, featured snippets, and voice search. Erin goes through the differences between these two.

🤖 AI Tools & Automations of the Week

Which are the newest AI tools and automations you can’t miss?

Documentation.AI: The AI Documentation Platform
Documentation.AI
Create and publish beautiful, AI-optimized product docs, API references, and help centers that update automatically and help teams accelerate onboarding and reduce support tickets.

CyberCut - Let Everyone Easily Create Viral Videos
CyberCut
Use AI to generate ideas, speed up video editing, and simplify your workflow.

🤖 AI Marketers Poll of the Week

Let’s find out how marketers are using AI tools. A poll at a time.

Are you optimizing your Brand Web presence and Content for LLMs answers?

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🤖 Feedback or Sponsorship?

If you have any noteworthy AI news or resources in marketing to share for next week's edition, are interested in sponsoring, or have any feedback about AI Marketers, just send me a message over here.

Until the next week, with another edition of AI Marketers 🤖

Aleyda Solis
SEO Consultant & Founder at Orainti 
Wrapper of SEOFOMO, MarketingFomo, Trending Campaigns & AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website

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