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- Your AI in Marketing News from The Latest Week 🤖 [February 1, 2026]
Your AI in Marketing News from The Latest Week 🤖 [February 1, 2026]
Yahoo is adding generative AI to its search engine
Welcome to the 52nd edition of AI Marketers 🤖
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🤖 The Latest AI News You Can’t Miss
Let’s go through the hottest AI news stories of the week.
Google Chrome Updated With 3 AI Features Including Nano Banana
Roger Montti
Gemini in Chrome has just been refreshed with three new features that integrate more Gemini capabilities within Chrome for Windows, MacOS, and Chromebook Plus. The update adds an AI side panel, agentic AI Auto Browse, and Nano Banana image editing of whatever image is in the browser window.
OpenAI is retiring GPT-4o and other legacy models in ChatGPT
OpenAI
OpenAI will retire GPT‑4o, GPT‑4.1, GPT‑4.1 mini, and OpenAI o4-mini from ChatGPT alongside the previously announced retirement of GPT‑5 on February 13, 2026. There are no changes in the API at the time.
Yahoo is adding generative AI to its search engine
Andre Revilla
Yahoo has announced a new AI-powered “answer engine” called Yahoo Scout. It is available in beta and is powered by Claude. Alongside Scout, Yahoo is announcing an “intelligence platform” across its varied products.
Google now lets users jump from AI Overviews into AI Mode conversations
Aisha Malik
Google is rolling out the ability for users to ask follow-up questions directly from AI Overviews. Now users can jump into a conversational back-and-forth with AI Mode. Google says the update will give users “a best-in-class AI response right on the search results page”.
OpenAI introduces Prism
OpenAI
OpenAI introduces Prism, a free, AI-native workspace for scientists to write and collaborate on research, powered by GPT‑5.2. It is available to anyone with a personal account, and will be available soon to organizations using Business, Enterprise, and Education plans.
Bing Webmaster Tools is testing a new AI Performance report
Barry Schwartz
Bing Webmaster Tools is testing a new report named the AI Performance report. This report is currently in a super-limited beta, shows the number of citations and the number of cited pages by day, and does not show you clicks.
🤖 Useful AI Guides & Resources for Marketers
It’s time to take your marketing to the next level with these AI resources.
NEW Research: AIs are highly inconsistent when recommending brands or products; marketers should take care when tracking AI visibility
Rand Fishkin
If you give ChatGPT the same request for product recommendations 100x, will you ever get the same list twice? Rand finds out in this research: “Visibility percentage across dozens to hundreds of prompts run multiple times is a reasonable metric”.
Identifying Signal from Noise: 6 Ways to Leverage Query Fan Outs for AI Search Strategy
Nick Haigler
Monitor themes, not exact-match fan-out queries, analyze how often your brand name is used versus competitors, and review what partners, tools, or third parties are mentioned most often. Nick goes through six ways to leverage query fan outs.
How to Choose Which Prompts to Track In AI Search
Mark Traphagen
Mark walks you through how to identify the prompts worth tracking, helping you focus on the questions and topics that will drive real business impact in AI search.
AEO: Optimize for the follow-up
Eli Schwartz
When someone interacts with an AI, they are not searching for a “result” but are problem-solving through a dialogue that evolves with every response from the LLM. Eli goes through how to optimize for the follow-up.
How do you compete in Agentic Commerce?
Kevin Indig
The last decade rewarded marketing arbitrage. Agentic commerce rewards product truth. Kevin explains why agentic commerce filters out marketing-first brands and rewards granular product data.
Browser Wars Are Coming To AI Search: An AMA With Mark-Williams Cook
Mark-Williams Cook
Mark Williams-Cook answers burning questions about declining clicks, new Generative Engine Optimization tactics, and search skills that will be critical for success in 2026.
Visual Fan-Out: Make Your Products and Destinations Discoverable in AI Mode
Andrea Volpini
Visual Fan-Out shows how Google AI Mode changes image search. Andrea shares how to make your products and destinations discoverable, along with the Visual Fan-Out simulator he built.
How to Track AI Overviews: Mentions, Citations, Click Loss, and the Traffic Google Won’t Show You
Louise Linehan
Louise goes through ways by which you can track AI Overview mentions, citations, and traffic impact using tools, workarounds, and even a bit of vibecoding.
In Defence of the em dash: What the AI writing debate gets wrong
Sarah Mitchell
Sarah explains why the em dash isn’t an AI giveaway—and what really signals human writing. “When literally anyone can use AI to generate mediocre content at scale, the only competitive advantage left is human”.
🤖 AI Tools & Automations of the Week
Which are the newest AI tools and automations you can’t miss?
RankDots: AI that turns topic clusters into rankings & traffic
RankDots
RankDots reverse-engineers Google’s algorithm, groups high-impact keywords into topics, and generates SEO-ready content drafts in one streamlined workflow, lightning-fast.
SEOFOMO News Aggregator in Chrome
SEOFOMO
Stay updated with the latest SEO and AI Search trending stories with the SEOFOMO News Aggregator in Chrome. Get instant notifications about new stories in your browser.
🤖 AI Marketers Poll of the Week
Let’s find out how marketers are using AI tools. A poll at a time.
Are you optimizing your Brand Web presence and Content for LLMs answers? |
🤖 Feedback or Sponsorship?
If you have any noteworthy AI news or resources in marketing to share for next week's edition, are interested in sponsoring, or have any feedback about AI Marketers, just send me a message over here.
Until the next week, with another edition of AI Marketers 🤖

Aleyda Solis
SEO Consultant & Founder at Orainti
Wrapper of SEOFOMO, MarketingFomo, Trending Campaigns & AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website
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