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  • Your AI in Marketing News from The Latest Week 🤖 [Feb 8, 2025]

Your AI in Marketing News from The Latest Week 🤖 [Feb 8, 2025]

ChatGPT Search is Open for All.

Welcome to the 2nd edition of AI Marketers 🤖
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🤖 The Latest AI News You Can’t Miss

Let’s go through the hottest AI news stories of the week.

Alphabet praises DeepSeek, but it’s massively ramping up its AI spending
Charles Rollet
Alphabet is shrugging off concerns sparked by DeepSeek over AI spending, boosting its capital expenditures to a whopping $75 billion.

House lawmakers push to ban AI app DeepSeek from US government devices
Matt Brown
A bipartisan duo in the U.S. House is proposing legislation to ban the Chinese artificial intelligence app DeepSeek from federal devices, similar to the policy already in place for the popular social media platform TikTok.

Google removes pledge to not use AI for weapons, surveillance
Jennifer Elias
Google has removed a pledge to abstain from using AI for potentially harmful applications, such as weapons and surveillance, according to the company’s updated “AI Principles”.

Microsoft is forming a new unit to study AI’s impacts
Kyle Wiggers
Microsoft says that it's creating a new unit to help it understand the implications of AI the company hopes to build.

ChatGPT Search is Open for All; Google Expands Gemini 2.0 & Microsoft Think Deeper in Copilot
Barry Schwartz
OpenAI announced big news that its ChatGPT Search service is now open and no longer requires a login or an account. It comes on the same day that Google expanded access to Gemini 2.0 to all users and when Microsoft said Think Deeper in Copilot is free for all users.

Google starts testing new Search ‘AI Mode’ internally – Here’s an early look at it
Abner Li
Google Search is working on a new “AI Mode” that offers a “persistent place” to ask more “open-ended/exploratory questions” and get generated AI Overview-style responses. Google has begun testing this experience with employees.

🤖 Useful AI Guides & Resources for Marketers

It’s time to take your marketing to the next level with these AI resources.

Generative AI Mentions In Google's Search Quality Rater Guidelines
Barry Schwartz
Google updated its Search Quality Raters guidelines with 11 new pages a couple of weeks ago. But with that, Google also added the term "generative AI" to the quality raters guidelines for the first time, and it is listed 14 times.

Can AI-Generated Content Be Copyrighted? Here’s What U.S. Law Says
Matt G. Southern
The U.S. Copyright Office addresses questions about AI-generated content and creative ownership in a new report.

Google AIO Impact - SEO & PPC CTRs at an all-time low
Tracy McDonald
AI Overviews impact search CTRs differently, based on query type and AIO presence. “Queries with AIOs had lower CTR from the start, likely due to Zero-Click searches”.

Blogging for AI: Creating Content for LLMs and Modern Search
Sara Taher
“Blogging today requires a different mindset. Instead of just writing, think of it as having a conversation about the topic—go deep and get specific. Targeting low-search-volume keywords with conversational-style content is the key”.

63% of Websites Receive AI Traffic (New Study of 3,000 Sites)
Louise Linehan
Ahrefs studied 3,000 sites to understand how much traffic you should expect from AI, and which chatbots are the most generous AI referrers. “0.17% of the average website’s traffic comes from AI chatbots”.

The 7 Best AI Video Generators for Creators and Marketers, Tried and Tested
Kirsti Lang
Kirsti shares AI video tools can help you write scripts, generate clips, optimize your editing, and even talk to the camera for you. Here’s a look at some of the best AI video tools I’ve tested, along with how to use them, who they’re best for, and how much they cost.  

How AI makes paid search audits faster and better
Sarah Stemen
Sarah goes through how AI-powered paid search audits can help streamline analysis, flag inefficiencies, and simplify reporting for better PPC results.

🤖 AI Tools & Automations of the Week

Which are the newest AI tools and automations you can’t miss?

Cloudflare Radar AI Insights
Cloudflare
Cloudflare is launching a new dedicated “AI Insights” page on Cloudflare Radar that expands the AI bot & crawler traffic report with additional metrics to understand AI-related trends from multiple perspectives.

VEED.IO - AI Video Editor - Fast, Online, Free
VEED
Free AI video editor with text to video, avatars, auto-subtitles, voice translations and more. Record, edit and share your videos online with VEED.

Spaces - Hugging Face
Hugging Face
Discover useful ML apps made by the community using Hugging Face.

llms.txt Generator
Wordlift
Help LLMs understand the content of your website by generating an llms.txt.

🤖 AI Marketers Poll of the Week

Let’s find out how marketers are using AI tools. A poll at a time.

Are you using AI for Your Content Creation Process?

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🤖 The AI Video of the Week

An interesting video for your marketing eyes to watch.

🤖 Feedback or Sponsorship?

If you have any noteworthy AI news or resources in marketing to share for next week's edition, are interested in sponsoring, or have any feedback about AI Marketers, just send me a message over here.

Until the next week, with another edition of AI Marketers 🤖

Aleyda Solis
SEO Consultant & Founder at Orainti 
Wrapper of SEOFOMO, MarketingFomo & AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website

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