Welcome to the 4th edition of AI Marketers 🤖
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🤖 The Latest AI News You Can’t Miss

Let’s go through the hottest AI news stories of the week.

OpenAI tops 400 million users despite DeepSeek's emergence
Kate Rooney
OpenAI now has 400 million weekly active users, up from 300 million in early December, OpenAI’s chief operating officer, Brad Lightcap says.

OpenAI rolls out its AI agent, Operator, in several countries
Ivan Mehta
OpenAI said on Feb 21 that it is rolling out Operator, an AI agent that can perform tasks on behalf of users, for ChatGPT Pro subscribers in Australia, Brazil, Canada, India, Japan, Singapore, South Korea, the U.K., and more countries.

Google pulls Gemini from main search app on iOS
Sarah Perez
Google is pulling its Gemini assistant from the main Google app on iOS, in a bid to encourage users to download the dedicated Gemini app.

Spotify partners with ElevenLabs to expand its library of AI-narrated audiobooks
Lauren Forristal
Spotify announced that it now accepts audiobooks narrated using ElevenLabs’ AI voice technology. This partnership is expected to boost the quantity of AI-narrated audiobooks on the platform.

DeepSeek to share some AI model code, doubling down on open source
Reuters
DeepSeek will make its models' code publicly available, doubling down on its commitment to open-source artificial intelligence.

Humane is shutting down the AI Pin and selling its remnants to HP
Jay Peters 
Humane is selling most of its company to HP for $116 million and will stop selling AI Pin, the company announced on Feb 19.

Google: New creative updates to help advertisers generate lifestyle imagery
Pallavi Naresh
Google introduces generative AI capabilities that let you generate images of humans, asset audience recommendations, and asset testing for feed-only Performance Max campaigns. 

Google Merchant Center AI-Generated Summaries
Barry Schwartz 
Google Merchant Center recently began showing AI-generated summaries for how well your performance is doing with Merchant Center in Google Search.

Elon Musk’s startup rolls out new Grok-3 chatbot as AI competition intensifies
Guardian staff
Elon Musk’s artificial intelligence startup xAI has introduced Grok-3, the latest iteration of its chatbot that integrates with X.

Google Lens AI Overviews Expands & iOS App Search Screen
Barry Schwartz
Google announced a couple of new Google Lens features: (1) they are expanding how AI Overviews show on Google Lens results and (2) Chrome and Google's iOS app now let you search your screen with Google Lens.

🤖 Useful AI Guides & Resources for Marketers

It’s time to take your marketing to the next level with these AI resources.

ChatGPT referrals to top publishers up eight times in six months but still negligible
Bron Maher
The amount of referral traffic to top news sites from ChatGPT is increasing quickly, new data from Similarweb shows, but still accounts for a minuscule proportion of visits.

Is AI making PPC marketers better or worse?
Anu Adegbola
PPC experts discuss when AI should be used but also when human intervention is still needed.

5 AI Chatbots Tested: Which One Works Best for Content Creators?
Tamilore Oladipo
Tamilore tested 5 AI chatbots to discover which one works best as part of a content creator's workflow.

Which LLM Should You Use for Your Business? [Pros and Cons]
Nathan Lands, Matt Wolfe
Choosing the right large language model for your needs can feel overwhelming with so many options out there, especially if you’re not exactly living and breathing AI. Nathan and Matt go through it. 

How Anthropic Drives 60K+ in Organic Traffic — With One Simple Strategy 
Ethan Crump
Ethan goes through how Anthropic uses classic marketing to drive organic traffic and demonstrate trustworthiness to leads.

SERP Organic and AI Overview Volatility Research
Laurence O'Toole
Laurence goes through the findings of a study that uncovers the volatility of Google’s AI Overviews and organic search rankings. “The Pages ranking in AI Overviews change independently of the organic ranking pages”.

3 SEO tools you can build with ChatGPT & Colab
Gus Pelogia
Gus goes through 3 SEO tools you can build with ChatGPT & Google Colab. Learn to create applications that analyze traffic, assess your entity in the knowledge graph, and more.

🤖 AI Tools & Automations of the Week

Which are the newest AI tools and automations you can’t miss?

Rankscale.ai: Optimize & Track Your AI Search Visibility
Rankscale
Analyze and optimize your AI search visibility with results tracking, deep insights, and actionable recommendations across LLMs - in seconds.

Free AI Rank Tracker
DEJAN
Learn how brands are positioned within their competitive landscape and evolve over time with this new free AI rank tracker by Dan Petrovic.

Otterly.ai: AI Search Monitoring for AI Overviews, ChatGPT & Perplexity
Otterly
How visible is your brand on AI-powered Search? Discover Otterly.AI for brand & content monitoring on AI Search. Track any link and brand mentions automatically.

LLMs.txt Creator WordPress Plugin
Jan-Willem Bobbink
This plugin automatically creates and updates an llm.txt file for your site, helping AI tools easily access structured information about your content.

Do you have any AI tools for marketers to feature? Send them over here!

🤖 AI Marketers Poll of the Week

Let’s find out how marketers are using AI tools. A poll at a time.

🤖 The AI Video of the Week

An interesting video for your marketing eyes to watch.

AI Agents Fundamentals In 21 Minutes [Video]
Tina Huang

🤖 Feedback or Sponsorship?

If you have any noteworthy AI news or resources in marketing to share for next week's edition, are interested in sponsoring, or have any feedback about AI Marketers, just send me a message over here.

Until the next week, with another edition of AI Marketers 🤖

Aleyda Solis
SEO Consultant & Founder at Orainti 
Wrapper of SEOFOMO, MarketingFomo & AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website

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