Welcome to the 45th edition of AI Marketers 🤖
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🤖 The Latest AI News You Can’t Miss

Let’s go through the hottest AI news stories of the week.

OpenAI Introduces GPT-5.2
OpenAI
OpenAI introduces GPT‑5.2, their most capable model series yet for professional knowledge work. It is better at creating spreadsheets, building presentations, writing code, perceiving images, and more. In ChatGPT, GPT‑5.2 Instant, Thinking, and Pro has begun rolling out, starting with paid plans. In the API, they are available now to all developers.

• Related: OpenAI Updates Its ChatGPT Crawler: OAI-SearchBot by Barry Schwartz

Google: Supporting the web with new features and partnerships
Robby Stein, Jaffer Zaidi
Google is rolling out Preferred Sources globally, more prominent inline links in AI Mode, and a faster, expanded Web Guide. They’re also piloting AI-era partnerships with publishers, testing AI-powered article overviews, audio briefings in Google News, and real-time news data feeding Gemini.

Google hit with EU antitrust investigation over use of online content for AI
Kai Nicol-Schwarz
The European Commission said it was probing whether Google had breached EU competition rules by using the content of web publishers for AI purposes. The bloc said it would investigate to what extent the generation of AI Overviews and AI Mode by Google is based on web publishers’ content without appropriate compensation.

Claude Code is coming to Slack, and that’s a bigger deal than it sounds
Rebecca Bellan
Anthropic is launching Claude Code in Slack, allowing developers to delegate coding tasks directly from chat threads. The rollout signals that the next frontier in coding assistants isn’t the model; it’s the workflow. 

Business Insider To Use AI To Publish Quick News Stories
Barry Schwartz
Business Insider posted a disclaimer about a new AI pilot where it will use "a custom GPT to help publish quick news stories." This custom GPT was trained on the style of how Business Insider journalists write and will be edited by an editor at Business Insider.

Disney strikes a deal with OpenAI to let Sora generate AI videos of its characters
Steve Kopack, Daniel Arkin
Disney is also investing $1 billion in the AI company while accusing the startup's rival Google of copyright infringement "on a massive scale".

• Related: Adobe brings Photoshop, Acrobat, and Adobe Express to ChatGPT by Igor Bonifacic

🤖 Useful AI Guides & Resources for Marketers

It’s time to take your marketing to the next level with these AI resources.

65% of AI chats have no commercial intent, new analysis finds
Danny Goodwin
AI users behave nothing like traditional searchers – and most AI chat activity has zero commercial intent, according to a new analysis.

How Fast Do AI Search Platforms Cite New Content?
Tushar Pol
Tushar ran an experiment to find out how fast new content can get cited in Google AI Mode & ChatGPT search. “ChatGPT search takes longer to cite content, but once it does, those citations remain, and new pages are added over time”.

“I Ran an AI Misinformation Experiment. Every Marketer Should See the Results”
Mateusz Makosiewicz
Mateusz built a fake brand and tricked eight AI search engines for two months. The results show how any real brand can be poisoned, and how to fight back.

How AI Search Platforms Expand Queries with Fan-Out and Why It Skews Intent
Lazarina Stoy
Query fan-out is critical in modern search. Lazarina goes through the mechanism behind how AI Search platforms expand queries with fan-out in this blog.

Agentic AI, Freshness, and the New Retrieval Layer: Key Insights from Bings Krishna Madhavan at Pubcon Cyber Week
Brett Tabke
Krishna Madhavan joined Pubcon Cyber Week with a clear message for search professionals. AI agents are reshaping how information is fetched, ranked, and acted on. His talk outlined where the shift is happening and what marketers need to adjust before 2026 lands.

What is AI, actually, and how is it affecting SEO?
Nick LeRoy
Feeling overwhelmed by AI buzz? Nick goes through what matters, what’s noise, and how to stay ahead when it comes to AI, LLMs, and generative tools.

AIO/GEO: Separating Facts from Theories in AI Search
Jasveer Matharu
Jasveer breaks down high-evidence AIO tactics, common misconceptions, the role of structured data and authority signals, and how to prepare your content for AI Overviews, ChatGPT, Gemini, Perplexity, and beyond.

🤖 AI Tools & Automations of the Week

Which are the newest AI tools and automations you can’t miss?

Guideflow - The most advanced & easy interactive demo platform
Guideflow
Create interactive demos & step-by-step guides in seconds with Guideflow, the AI Demo Automation suite.

​SEOFOMO News Aggregator in Chrome​​
SEOFOMO​
Stay updated with the latest SEO and AI Search trending stories with the SEOFOMO News Aggregator in Chrome. Get instant notifications about new stories in your browser.

Do you have any AI tools for marketers to feature? Send them over here!

🤖 AI Marketers Poll of the Week

Let’s find out how marketers are using AI tools. A poll at a time.

🤖 Feedback or Sponsorship?

If you have any noteworthy AI news or resources in marketing to share for next week's edition, are interested in sponsoring, or have any feedback about AI Marketers, just send me a message over here.

Until the next week, with another edition of AI Marketers 🤖

Aleyda Solis
SEO Consultant & Founder at Orainti 
Wrapper of SEOFOMO, MarketingFomo & AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website

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