Welcome to the 79th edition of AI Marketers 🤖
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Let’s go through the hottest AI news stories of the week.

Microsoft Clarity adds branded and non-branded AI queries
Barry Schwartz
Microsoft Clarity now lets you filter branded versus non-branded queries across its AI query analysis and filters, including branded labels in the queries card, a share-of-authority breakdown by query type, and more.

Snapchat no longer rewards fully AI-generated Spotlight content
Lauren Forristal
Snapchat announced that its recommendation systems will be adjusted to ensure that only videos created by real people are eligible for Spotlight recommendations. This update aligns with Snapchat’s broader efforts to improve Spotlight and shift focus back to original posts that highlight human creativity.

Meta launches new AI coding tool powered by Muse Spark 1.2
Reuters
Meta launches Muse Code in beta, a coding tool powered by Muse Spark 1.2, designed to help ‌developers write and debug software. Muse Code can write ⁠code and verify results, and has been trained to ​handle long, complex coding projects while also running ​multiple sub-agents simultaneously to speed up difficult tasks, the company said.

OpenAI is improving GPT‑5.6 Sol in ChatGPT—and expanding access to GPT‑5.6 Luna for free users
OpenAI
OpenAI announced that GPT-5.6 Sol is now more reliable and focused for paid users. For free users, GPT-5.6 Luna is now the default model with unlimited text chats. Additionally, a new "Think" button provides access to higher reasoning for complex queries.

Gemini Spark now has Chrome web-browsing capabilities
Lawrence Bonk
Gemini Spark can now integrate with the Chrome web browser. Once logged in to Chrome, Spark "can use your logged-in accounts and saved passwords to handle tedious web errands”. This new feature is rolling out in the US now, with more regions to come.

It’s time to take your marketing to the next level with these AI resources.

Content Prioritization in an AI Search Era: A Framework + Worksheet
Aleyda Solis
To answer what type of content is still worth creating when AI platforms can answer queries without a click, Aleyda has created a content prioritization framework for the AI search era that takes into account the reason a user would still visit the content, its proprietary value, and its connection to business outcomes.

How to Communicate and Sell AI Search Optimization (GEO, AEO, LLMO) to Decision Makers
Aleyda Solis
In the fourth AI Search Roadmap episode, Aleyda, Gus, Adelle and Yagmur cover common mistakes when presenting AI search to decision makers, the steps and resources that make the case clearer, and how to connect the work with business goals.

What 50k Query Fan-Outs Reveal About Brands (+ Free Data!)
Dr. Peter J. Meyers 
Dr. Pete’s analysis of 50k query fan-outs reveals insights into LLM bias, brand visibility, and search intent. He found that brands are powerful, but intent matters; fan-outs were topical but not too relevant, and fan-outs cluster in the medium-long tail.

When AI Takes The Click, Click Worthiness Should Guide Your Strategy
Bill Hunt
Bill shares how AI answers now end most search journeys before a click is made. Click Worthiness is a planning model for deciding where continued engagement still creates value.

How cats.txt showed llms.txt evidence is GEO astrology
Mark Williams-Cook 
Mark shares how the joke web standard cats.txt took the fancy of some SEOs and became cited at the same evidential level as llms.txt for optimizing websites for search and AI discovery.

GEO for people who have to hit revenue targets
Kevin Lee
Most GEO advice optimizes for visibility. If you're accountable for business results, that's the wrong place to start. Kevin shares the content changes that matter to get cited in the recommendation prompts that actually precede a purchase. 

The Biggest AI Search Signals You’re Probably Ignoring
Goran Mirkovic
Goran covers five AI search trust signals that most business owners underinvest in or ignore entirely when it comes to GEO, and what to do instead to increase your visibility and get discovered in AI search.

Your rank tracker is lying to you about AI search
Beatrice Gamba
Your positions can be green while AI never cites you. That is not a coverage gap in your tools. It is a category error, and the signal you need is already in your analytics. Beatrice goes through it. 

How to Optimize Your Content to Get Cited by AI Search Engines
Mihir Naik
Mihir explains how to get your brand cited by AI Search Engines and shares a 5-step workflow: find prompts where a competitor is cited but you’re not, see what those source pages rank for, and more. 

Utilizing Bing Product Feeds for Ecommerce AI SEO
Brodie Clark
Brodie walks through how to access Microsoft Merchant Center, import feeds from Google Merchant Center, and enable free product listings in the Bing Shopping tab. 

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Which are the newest AI tools and automations you can’t miss?

​​MCP Anywhere​​
Locomotive Agency
Route MCP-compatible clients to your servers through one gateway you run yourself. Repo-driven configuration, Docker-isolated MCP processes, keys, and traffic on your infrastructure.

Vidyard: Video for every customer moment
Vidyard
Vidyard helps revenue teams scale trust at every stage of the customer journey with AI-powered video that's personal, trackable, and embedded in your tools.

Do you have any AI tools for marketers to feature? Send them over here!

Let’s find out how marketers are using AI tools. A poll at a time.

If you have any noteworthy AI news or resources in marketing to share for next week's edition, are interested in sponsoring, or have any feedback about AI Marketers, just send me a message over here.

Until next week, with another edition of AI Marketers 🤖

Aleyda Solis
SEO Consultant & Founder at Orainti
Wrapper of SEOFOMO, MarketingFomo, Trending Campaigns & AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website

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