Welcome to the 82nd edition of AI Marketers 🤖
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Let’s go through the hottest AI news stories of the week.

Microsoft shares a guide on how businesses win when AI does the shopping
Shirley Chen 
Microsoft built an actionable playbook to get ready for the new age of agentic commerce before the holidays, including a 90-day plan that covers how to be discovered, chosen, and understand what’s working. 

Google brings trip-planning features to Search's AI Mode
Kris Holt
Google rolled out a few trip-planning features to AI Mode in Search. These features include a price-tracking tool from Google Flights, email notifications when prices change for your planned destination and travel dates, booking a stay with AI Mode, and more. 

Anthropic Unifies Memory Across Claude and Cowork
Blake Stimac
Claude‘s memory capabilities are getting a significant upgrade: memory from past chats now stays with you when switching to Cowork. This removes the need to re-add context across tools, saving time and keeping you focused. You can also easily view, edit, or delete saved topics directly within memory settings.

Google Brings Developing-Topic Link Carousels To AI Mode
Matt G. Southern
Google has brought its developing-topic link carousels to AI Mode, putting timely article links and Preferred Sources prominently inside AI responses.

OpenAI to start showing ads on ChatGPT’s free and Go tiers in India
Ivan Mehta
OpenAI said that it will start showing ads on its ChatGPT Free and Go subscription tiers in India. The move comes after the company changed its terms of service earlier this month to indicate that it will show ads to users while they use the AI assistant. OpenAI will start by showing ads for 50 brands and will also launch an ad manager next month that will let marketers create campaigns for their companies, provided their campaigns have a daily minimum budget. 

Google shares AI-powered holiday season playbook 
Google
Google launches a retailer marketer guide to the AI-powered holiday season and breaks down exactly how to win. Key takeaways include getting an extra boost from YouTube creators, evaluating the Universal Commerce Protocol for your business, and setting up your brand profile, among other findings.

It’s time to take your marketing to the next level with these AI resources.

The SEOFOMO State of AI Search Optimization Report – 2026 Edition
SEOFOMO
The results are in! This year, 171 search professionals from 36 countries shared how they’re approaching AI search. Among respondents, budget allocation, dedicated strategies and visibility monitoring have all grown since 2025, but reliably measuring visibility and connecting it with traffic, conversions and revenue remain the biggest challenges. Go through the complete results, expert commentary and year-over-year comparisons.

How to Grow Your Brand Authority for AI Search (GEO, AEO) [Video]
Aleyda Solis, Mark Williams-Cook, Emma-Jane Stogdon, Dave Peiris 
In the seventh episode of the AI Search Roadmap series, Aleyda goes through the principles, top mistakes, best resources, and do's and don'ts to grow your brand authority for AI search with guest specialists Mark Williams-Cook, Emma-Jane (Corsan) Stogdon, and Dave Peiris.

A 3 Layer Framework to Measure AI Search Presence, Readiness and Business Impact [Workbook + Examples]
Aleyda Solis 
Aleyda argues why measurement in AI search isn’t about more dashboards and shares a structured way to measure, diagnose, and prioritize in an environment where observability is partial, platform behavior differs, and influence often extends beyond directly attributable clicks, with examples for SaaS, Ecommerce, and Finance.

“How We Use AI for Every Article Without Making AI Slop”
Si Quan Ong 
Si Quan shares how Ahrefs uses AI in every article while preserving the human judgment, evidence, and originality that keep content from becoming slop.

What Is WebMCP? How to Prepare Your Website to Serve AI Agents
Matt Hollingshead
Matt covers what WebMCP is, how it works, how it differs from "traditional MCP," and how to implement it on your website to ensure you're prepared for the agentic era.

AI “Easy Buttons” Do Exist!
Nick LeRoy
Nick goes through how AI becomes risky when you delegate judgment: Don’t allow AI to push its own easy button. It shouldn’t decide what matters, simply what the options are and the details surrounding them.

Chunkability: Why Some Content Gets Cited, and Most Doesn’t
Lumar
Learn what chunkability means, why it matters for retrieval and citation, and how to improve it without rewriting entire pages.

Your images have a new job in AI search
Myriam Jessier
Myriam shares how AI doesn't see your images the way a human does. See what it detects, what it misses, and whether the page confirms the right story.

A study of query fan-out in ChatGPT using brand searches
MJ Cachón
MJ analyzed 189 branded prompts across 723 GPT-5.5 runs, identifying 1,797 fan-out subqueries and 7 patterns for branded fan-outs: 55.1% of all site: operators point to the brand’s main domain. The takeaway? Put key data in literal HTML, not only in PDFs or inside images, among other findings.

Claude and Claude Code are distinct Answer Engines
Allison Huang
Allison shares the results of an observational study of 24,135 responses and agent traffic that found Claude and Claude Code behave like distinct Answer Engines. They search at different rates, mention different brands, and visit different types of webpages. The findings suggest marketers should optimize for each separately.

Which are the newest AI tools and automations you can’t miss?

​​Is Agentic: AI Agent Readiness Score​​​
Vercel
Enter a URL for a score based on what agents can discover, access, and use. Every scan is run by Ora.

Chunk Tester
Patrick Stox
AI answer engines don't read your page whole — they read chunks stripped of context. See how yours splits and where retrieval might get confused.

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Until next week, with another edition of AI Marketers 🤖

Aleyda Solis
SEO Consultant & Founder at Orainti
Wrapper of SEOFOMO, MarketingFomo, Trending Campaigns & AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website

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