Welcome to the 27th edition of AI Marketers 🤖
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🤖 The Latest AI News You Can’t Miss

Let’s go through the hottest AI news stories of the week.

Google Search is Introducing AI Mode in the UK
Hema Budaraju 
Google is rolling out AI mode in the UK, which is the third country to get AI Mode. “AI Mode uses our query fan-out technique, breaking down your question into subtopics and issuing a multitude of queries simultaneously on your behalf”.

Microsoft introduces Copilot Mode in Edge: A new way to browse the web
Sean Lyndersay
Microsoft launches Copilot Mode, a new experimental mode in Microsoft Edge. It is available for free, for a limited time, exclusively on Edge for Windows and Mac.

OpenAI introduces study mode
OpenAI
OpenAI introduces study mode in ChatGPT—a learning experience that helps you work through problems step by step instead of just getting an answer. It’s available to logged-in users on Free, Plus, Pro, and more. 

Google's NotebookLM introduces Video Overviews and an upgraded Studio
Shan Wang, Usama Bin Shafqat
NotebookLM launches video overviews and the ability to create and store multiple studio outputs of the same type in a single notebook.  

Google Chrome adds AI-powered store summaries to help US shoppers
Google
Google is introducing store reviews to Chrome in the US to make the online shopping experience safer and more efficient. It uses data from Google Shopping and other popular review websites to provide people with helpful insights when shopping on e-commerce sites.

OpenAI has removed a ChatGPT feature that allowed conversations to be discoverable by search engines
Amanda Silberling
ChatGPT removed a feature that allowed users to make their public conversations discoverable by search engines. The company says this was a short-lived experiment that ultimately “introduced too many opportunities for folks to accidentally share things they didn’t intend to”. 

Yelp is creating its own AI videos about restaurants
Jay Peters
Yelp is going to use AI to stitch together user-posted content about restaurants, food, and nightlife businesses to make short videos about those businesses. 

Google’s Mueller Advises Testing Ecommerce Sites For Agentic AI
Roger Montti
John Mueller recommended checking if your ecommerce store is open for business to shoppers who use AI agents. It may become more commonplace for users to employ agentic search for online shopping.

Google Search Live video goes live, and AI Mode uploads, Canvas, and Lens in Chrome
Barry Schwartz
Google Search Live now supports video input after launching the audio-only version. Google also added a number of new features to AI Mode, including image and PDF upload, Canvas in AI Mode, and Lens in Chrome.

Reddit Prioritizes Search, Sees 5X Growth in AI-Powered Answers
Matt G. Southern
Reddit is investing in search after hitting 70M weekly queries, with Reddit Answers expanding and deeper integration on the way.

AI referrals to top websites were up 357% year-over-year in June, reaching 1.13B
Sarah Perez
According to new data, AI platforms in June generated over 1.13 billion referrals to the top 1,000 websites globally, a figure that’s up 357% since June 2024.

🤖 Useful AI Guides & Resources for Marketers

It’s time to take your marketing to the next level with these AI resources.

Updated: The 5 Key AI Search vs Traditional Search Differences – A Visual Comparison
Aleyda Solis
Aleyda emphasizes the key differences between traditional and AI search that she believes have the most significant impact on our work as search marketers, in a visual, easier-to-understand format, giving examples for each.

AI Mode Isn’t Sticky Yet
Garrett Sussman
“Google Trends shows that interest in “AI Mode” spiked the week of June 29 but has since dropped off, with low overall search volume compared to ChatGPT or Gemini”.

How To Win In Generative Engine Optimization (GEO)
Malte Landwehr
Want your content to appear in AI Overviews, ChatGPT, and Gemini? Here’s how to set up your GEO campaigns.

New Study: AI Assistants Prefer to Cite “Fresher” Content (17 Million Citations Analyzed)
Ryan Law, Xibeijia Guan
Do AI assistants like ChatGPT and Perplexity prefer to cite “fresh” content? Ahrefs analyzed 17 million citations across 7 AI search platforms to find out. “ChatGPT is most likely to cite newer pages”.

ChatGPT vs. Google: New Data Reveals AI Search Divide 
BrightEdge
“While Google thrives as a research assistant, ChatGPT acts like a trusted coach for decision making, and that difference shapes which tool users instinctively choose for different needs”.

AI Mentions: How to Get LLMs to Mention Your Brand
Rachel Handley
AI mentions are references to your brand in ChatGPT, Google AI Overviews, etc. Rachel goes through why they‘re important and how to get more AI mentions in this guide. 

5 Effective Uses of AI for Content Creation & 6 Things It Can’t Do
Dan Knauf
Content planning, clarifying content, and summarizing content. Dan goes through five effective ways to use AI and six AI limitations in content creation. 

What Is Google AI Mode? — Whiteboard Friday [Video]
Tom Capper
In this week’s episode of Whiteboard Friday, Tom introduces us to Google's AI Mode, a new tab in Search that offers a conversational, ChatGPT-like experience with longer-form AI-generated responses and the ability to ask follow-up questions.

🤖 AI Tools & Automations of the Week

Which are the newest AI tools and automations you can’t miss?

Xopino
Xopino
An AI YouTube summary tool that lets you summarize, chat with, and take smart notes from YouTube videos.

Codigram
Codigram
Turn ideas into diagrams at the speed of thought. It lets you chat, edit, and render Mermaid.js visuals instantly.

Do you have any AI tools for marketers to feature? Send them over here!

🤖 AI Marketers Poll of the Week

Let’s find out how marketers are using AI tools. A poll at a time.

🤖 Learn How to Build an AI Search Optimization Roadmap [Free Webinar]

• The key differences between AI and Traditional Search
  Learn what really changes, and what doesn't: Search Behavior, Query Handling, Authority & Popularity Signals, and more.

• Critical Areas and Steps to Optimize for AI Search
  Get an action plan with the key AI search areas to optimize along with steps to assess them and maximize your visibility

• AI Search Optimization Do's and Dont's, Examples and Tools
  See actionable examples of what to do and what to avoid when optimizing for AI search platforms, with tools to use.

AI search platforms are driving a critical shift in how search works as a channel for organic visibility, traffic, and conversions. In this session, you'll learn what has truly changed, what hasn’t, which optimization principles still matter, what new criteria to consider, and how to make smarter optimization decisions for your business growth.

🤖 Feedback or Sponsorship?

If you have any noteworthy AI news or resources in marketing to share for next week's edition, are interested in sponsoring, or have any feedback about AI Marketers, just send me a message over here.

Until the next week, with another edition of AI Marketers 🤖

Aleyda Solis
SEO Consultant & Founder at Orainti 
Wrapper of SEOFOMO, MarketingFomo & AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website

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