Welcome to the 30th edition of AI Marketers 🤖
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🤖 The Latest AI News You Can’t Miss

Let’s go through the hottest AI news stories of the week.

AI Mode in Search gets new agentic features in test and expands globally
Robby Stein
AI Mode is expanding to over 180 new countries and territories in English, with new agentic capabilities rolling out for restaurant reservations, local service appointments, and event tickets. Apart from this, U.S. users in the AI Mode experiment will now see personalized results.

Google says a typical AI text prompt only uses 5 drops of water — experts say that’s misleading
Justine Calma
Google released a new study that says its Gemini AI assistant only uses a minimal amount of water and energy for each text prompt. “You only see the tip of the iceberg, basically”.

OpenAI rolls out the cheapest ChatGPT plan at $4.6 in India to chase growth
Reuters
OpenAI launched ChatGPT Go, a new India-only subscription plan priced at 399 rupees ($4.57) per month, its most affordable offering yet, as the company looks to deepen its presence in its second-largest market.

Meta is expanding Meta AI Translations for Creators on Facebook and Instagram
Meta
Meta AI translations now offer free, automatic dubbing and lip-syncing for Reels, initially English-Spanish. It's available to Instagram public accounts and creators with over 1,000 followers.

Anthropic bundles Claude Code into enterprise plans
Russell Brandom
Previously available only through individual accounts, Anthropic’s command-line coding tool can now be purchased as part of a broader enterprise suite, allowing for more sophisticated integrations and more powerful admin tools.

Grammarly says its AI agent can predict an A paper
Jess Weatherbed
Grammarly is launching several new AI agents for specific writing challenges for educators and students. It can catch plagiarism and even predict a grade.

🤖 Useful AI Guides & Resources for Marketers

It’s time to take your marketing to the next level with these AI resources.

AI Systems Often Prefer AI-Written Content, Study Finds
Matt G. Southern
A peer-reviewed study finds LLMs often prefer AI-written content over human text in pairwise tests. “Our results show a consistent tendency for LLM-based AIs to prefer LLM-presented options”.

Report: OpenAI ChatGPT Sending 52% Less Referral Traffic 
Barry Schwartz
OpenAI made some updates to its ChatGPT systems, which are impacting the amount of traffic ChatGPT is sending out from its interface. Josh Blyskal said, "ChatGPT referral traffic is down -52% since July 21st".

Is ChatGPT Really Powered by Google? 118,931 Fan-Out Queries Analyzed
Si Quan Ong, Xibeijia Guan
Si Quan and Xibeijia analyzed how often ChatGPT’s returned URLs appeared in Google’s top 10, top 20, and anywhere in Google’s search results. “Only 6.82% of ChatGPT search results are in the top 10 of Google’s SERPs”.

AI Blogs Are Mostly Trash (Unless You Build One Like This): “How I Use AI Agents to Create Content Faster Without Losing My Voice”
Christina Blake
Christina goes through how to use AI agents to streamline your content creation process without losing your unique voice and save hours on writing.

How to Rank in AI Search in 2025: 6 Tactics from Industry Experts
Margarita Loktionova
AI search traffic is set to overtake traditional search by 2028. Margarita goes through 5 proven tactics to improve your AI presence.

Affiliate Marketing in the AI Era: New Tactics, Old Fundamentals with Gareth Hoyle & Rishi Lakhani 
Gianluca Fiorelli
Gareth Hoyle & Rishi Lakhani discuss affiliate marketing in the AI search era and share tips on LLM visibility, traffic beyond Google, and link strategies.

🤖 AI Tools & Automations of the Week

Which are the newest AI tools and automations you can’t miss?

AI vs Search Traffic Analysis Dashboard
Ahrefs
Understand how traffic from Google compares to traffic from ChatGPT, and how both grow month-over-month.

Embeddable - Build Interactive Tools 
Embeddable
Build interactive tools for your website by chatting with AI.

Do you have any AI tools for marketers to feature? Send them over here!

🤖 AI Marketers Poll of the Week

Let’s find out how marketers are using AI tools. A poll at a time.

🤖 The SEOFOMO State of AI Search Optimization Survey

Help us uncover the state of AI search optimization by completing this short survey and get the chance to win an SEOFOMO hoodie, mug, as well as free access to some of the best AI search, SEO and digital marketing tools: Similarweb, Peec AI, SparkToro, Advanced Web Ranking, Sitebulb, Wordlift, Waikay, JetOctopus. ​

You have until September 8, 2025 to take the survey. The results will be published here on September 10, 2025 along with the winners of the giveaway.

🤖 Feedback or Sponsorship?

If you have any noteworthy AI news or resources in marketing to share for next week's edition, are interested in sponsoring, or have any feedback about AI Marketers, just send me a message over here.

Until the next week, with another edition of AI Marketers 🤖

Aleyda Solis
SEO Consultant & Founder at Orainti 
Wrapper of SEOFOMO, MarketingFomo & AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website

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