Welcome to the 78th edition of AI Marketers 🤖
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Let’s go through the hottest AI news stories of the week.

Anthropic introduces Claude Opus 5
Anthropic
Anthropic launches Opus 5 on all platforms, priced the same as Opus 4.8. It is a “thoughtful and proactive model that comes close to the frontier intelligence of Claude Fable 5 at half the price”.

LinkedIn adds a button to report AI-generated ‘slop’
Sarah Perez
LinkedIn announced that it’s adding a new feature to let users click a “seems like AI slop” button when someone’s post appears to have been written with AI. The move reflects a broader shift across online publishing platforms to cut back on AI content, as people have grown frustrated with the computer-written, inauthentic posts filling the web.

Indexed Claude Chats Show Why Disallow Is Not Noindex
Matt G. Southern
Shared Claude chats appeared on Google. Matt found a noindex header sitting behind a robots.txt block that keeps Google out. Beyond settings changes, consider establishing a rule around sharing AI chats and artifacts. If a chat contains something you wouldn’t post publicly, don’t share it through a link that might get indexed later.

Google rolls out AI content labels in asset studio
Anu Adegbola
Google is rolling out AI content labels within asset studio, giving advertisers a new way to disclose when image and video assets have been generated or modified using AI.

It’s time to take your marketing to the next level with these AI resources.

​AI Search Is a 3rd-Party Citation Problem With an On-Page Corroboration Base: The Data Across SaaS, Ecommerce and Finance
Aleyda Solis
Aleyda compares citation source patterns across SaaS, ecommerce and finance to show why AI search optimization can't stop on the brand’s website. External coverage, communities and social platforms help shape what AI systems retrieve, while clear owned pages substantiate brand claims. The mix differs by vertical and platform, requiring coordinated on-page, digital PR and social workstreams rather than a universal playbook.

​How to Establish an AI Search Optimization (GEO, AEO) Strategy and Goals [Video]
Aleyda Solis, Tom Capper, Judith Lewis, Jonathan Moore / Crawling Mondays
In the third episode of the AI Search Roadmap series, Aleyda, Tom, Judith and Jonathan cover the principles, process, dos and don’ts of establishing an AI search optimization strategy. They explain how to connect audience and prompt research with prioritization, measurable goals and coordinated actions instead of treating more mentions or citations as the strategy itself.

The future of Search & AI: What I learned from Google’s latest earnings call
Marie Haynes
Google's Q2 free cash flow turned negative. Here's why Marie thinks that signals confidence, not trouble, for the agentic search era ahead.

AI Halftime Report: H1 2026
Kevin Indig
AI's impact continued to grow in H1 2026, but the ability to measure it lagged. “Interestingly, the decline is purely associated with how “the market” views a company’s AI robustness. Company valuation drops are not related to performance, but rather to whether people think AI will disrupt their product”.

Can AI Agents Actually Use Your Website?
Andrea Volpini
Andrea shares how a website can be crawlable and structured yet still unusable by an AI agent. Across 17 runtime records, he found that "AI-readable" is not a page property: it is a compatibility relationship between the site, the runtime, and the retrieval path.

Top Stories in AI Overviews: The Data, The Strategy, and The Impact of Blocking Google AI
John Shehata
John shared how he started seeing full Top Stories carousels appear directly inside Google AI Overviews and how this affects news publishers: Top Stories inside AI Overviews moves publisher links into a more prominent position within the AI result. This likely creates a stronger click opportunity than placing the standalone carousel below the AI Overview, but higher CTR has not yet been independently confirmed.

Google Doesn’t Punish AI Content; It Punishes Bad Content (331k Pages Studied)
Ryan Law, Xibeijia Guan
Ryan and Xibeijia analyzed 331k pages to see whether fully AI-generated pages can rank in top positions. They found that 5.3% of top-ranking (positions 1–3) pages are 100% AI-generated. The takeaway? “I don’t believe marketers and SEOs should be scared of AI content creation—but they should be scared of spam and scaled content”.

How AEO drives higher-intent site visitors than other channels
Hubspot
Learn why AEO drives higher-intent visitors than organic search, paid ads, and social. Compare engagement, conversion rates, and pipeline quality across channels.

Why creator content belongs in your AI search strategy
Jen Cornwell
Jen goes through how creator reviews, videos, and social content shape AI citations, sentiment, and visibility, making cross-team coordination essential.

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Which are the newest AI tools and automations you can’t miss?

​ChatGPT Query Fan-Out, Sources & Citations Extractor​
Nati Elimelech
See the fan-out queries ChatGPT runs for each prompt, the sources it read, and the ones it cited. For SEO/GEO. Data stays local.

AI Visibility & Brand Perception
DEJAN
AI visibility analytics and optimization framework using elegant and scalable means of measuring LLM brand perception.

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If you have any noteworthy AI news or resources in marketing to share for next week's edition, are interested in sponsoring, or have any feedback about AI Marketers, just send me a message over here.

Until next week, with another edition of AI Marketers 🤖

Aleyda Solis
SEO Consultant & Founder at Orainti
Wrapper of SEOFOMO, MarketingFomo, Trending Campaigns & AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website

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