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- Your AI in Marketing News from The Latest Week 🤖 [August 18, 2025]
Your AI in Marketing News from The Latest Week 🤖 [August 18, 2025]
​Google Introduces Flight Deals: an AI-powered flight search tool
Welcome to the 29th edition of AI Marketers 🤖
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🤖 The Latest AI News You Can’t Miss
Let’s go through the hottest AI news stories of the week.
Google Introduces Flight Deals: an AI-powered flight search tool
Jade Kessler
Google introduces flight deals in beta, an AI-powered search tool within Google Flights. They’re also adding a new option to exclude basic economy fares for trips in the U.S. and Canada. It will roll out in the US, Canada, and India over the next week.
ChatGPT’s model picker is back, and it’s complicated
Maxwell Zeff
“Alongside GPT-5’s new modes, paid users can once again access several legacy AI models, including GPT-4o, GPT-4.1, and o3, which were deprecated recently. GPT-4o is now in the model picker by default, while other AI models can be added from ChatGPT’s settings”.
Gemini adds Temporary Chats and new personalization features
Michael Siliski
Google has rolled out an update to Gemini that can reference your past chats and has introduced a new privacy feature called Temporary Chats. Personalized conversations will be available in the Gemini 2.5 Pro model in select countries before coming to more locations and in the Gemini 2.5 Flash model.
Google Introduces Gemma 3 270M
Olivier Lacombe, Kathleen Kenealy, Kat Black, et al.
Google introduces Gemma 3 270M, a compact, 270-million-parameter model designed for task-specific fine-tuning with strong instruction-following and text structuring capabilities already trained in.
ChatGPT App Lets You Pick Google Maps Instead Of Apple Maps
Barry Schwartz
OpenAI updated its ChatGPT iOS app to let you select Google Maps instead of Apple Maps as the maps provider for local results.
Reddit will block the Internet Archive
Jay Peters
Reddit says that it has caught AI companies scraping its data from the Internet Archive’s Wayback Machine, so it will start blocking the Internet Archive from indexing the vast majority of Reddit.
🤖 Useful AI Guides & Resources for Marketers
It’s time to take your marketing to the next level with these AI resources.
ChatGPT Is Not Replacing Google—It’s Expanding Search [Study]
Luke Harsel
Semrush analyzed 260 billion rows of clickstream data to study the Google Search behavior of users before and after their first interaction with ChatGPT. “Even despite sustained ChatGPT usage after adoption, Google Search usage remained constant”.
The AI Search Manual
iPullRank
Learn how AI Search works, how to implement GEO, and how to use Relevance Engineering to stay visible, cited, and retrieved across platforms like ChatGPT and Google.
Only 12% of AI Cited URLs Rank in Google’s Top 10 for the Original Prompt
Louise Linehan, Xibeijia Guan
In a dataset of 15,000 prompts, Ahrefs found that on average, only 12% of links cited by ChatGPT, Gemini, and Copilot appear in Google’s top 10 results for the same prompt.
Real estate + AI search: Do Google rankings contribute to LLM visibility for real estate websites?
Simon Schnieders
Do Google rankings contribute to LLM visibility for real estate websites? Simon finds out. “Brokers were 175% more likely to be recommended than marketplaces”.
GPT-5 Made SEO Irreplaceable
Dan Petrovic
“OpenAI made an executive decision to focus on raw intelligence and leave the rest to search engines. Without grounding, this model is virtually useless. This means SEO has never been more relevant than now”.
From Retrieval to Reasoning: The Architectural Evolution of Information Systems for Large Language Models
Andrea Volpini
From RAG to multi-agent systems: Andrea’s GPT-5 testing reveals how AI architectural evolution makes structured data essential for website visibility.
Use AI to Improve Content Audits (not perform them)
Ian Lurie
AI can’t perform content audits. It can, however, improve them. Ian goes through how he uses AI to improve (not replace) his content auditing toolset.
Branded GEO: How to Control What AI Says About Your Brand
Ben Goodey
Branded GEO ensures AI tools like ChatGPT give accurate, up-to-date answers about your brand. Ben shares a 7-step playbook to fix misinformation.
🤖 AI Tools & Automations of the Week
Which are the newest AI tools and automations you can’t miss?
AI Bot Access Checker
Serge Bezborodov
A Python script that checks if AI bots are actually allowed to crawl your site.
🤖 AI Marketers Poll of the Week
Let’s find out how marketers are using AI tools. A poll at a time.
Are you optimizing your Brand Web presence and Content for LLMs answers? |
🤖 Learn How to Build an AI Search Optimization Roadmap [Free Webinar]
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The key differences between AI and Traditional Search
Learn what really changes, and what doesn't: Search Behavior, Query Handling, Authority & Popularity Signals, and more.Critical Areas and Steps to Optimize for AI Search
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🤖 Feedback or Sponsorship?
If you have any noteworthy AI news or resources in marketing to share for next week's edition, are interested in sponsoring, or have any feedback about AI Marketers, just send me a message over here.
Until the next week, with another edition of AI Marketers 🤖

Aleyda Solis
SEO Consultant & Founder at Orainti
Wrapper of SEOFOMO, MarketingFomo & AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website
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