Welcome to the 28th edition of AI Marketers 🤖
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🤖 The Latest AI News You Can’t Miss

Let’s go through the hottest AI news stories of the week.

OpenAI Introduces GPT-5
OpenAI
OpenAI released GPT-5, a unified system with a smart, efficient model that answers most questions, a deeper reasoning model, and a real‑time router. It is available to all users, with Plus subscribers getting more usage, and Pro subscribers getting access to GPT‑5 pro.

• Related: Microsoft Copilot Now Using OpenAI's GPT-5 (Did Bing Get An Upgrade Too?) by Barry Schwartz

Anthropic releases Claude Opus 4.1
Anthropic
Anthropic launches Claude Opus 4.1, an upgrade to Claude Opus 4 on agentic tasks, real-world coding, and reasoning. It is now available to paid Claude users, in Claude Code, the API, Amazon Bedrock, and Google Cloud's Vertex AI. 

Google takes on ChatGPT’s Study Mode with new ‘Guided Learning’ tool in Gemini
Aisha Malik
Google announced on Wednesday that it’s launching a new tool called Guided Learning within Gemini. The tool sort of functions like an AI tutor, as it’s designed to help users build a deep understanding instead of just getting answers.

OpenAI Introduces two gpt-oss models
OpenAI
OpenAI released gpt-oss-120b and gpt-oss-20b, two open-weight language models that deliver strong real-world performance at low cost. “gpt-oss-120b outperforms o3‑mini and matches or exceeds o4-mini on competition coding, general problem solving, and tool calling”.

• Related: OpenAI open weight models now available on AWS by Amazon

Perplexity is using stealth, undeclared crawlers to evade website no-crawl directives
Gabriel Corral, Vaibhav Singhal, Brian Mitchell, Reid Tatoris
Perplexity repeatedly modifies its user agent and changes IPs and ASNs to hide its crawling activity, in direct conflict with explicit no-crawl preferences expressed by websites. “We have de-listed them as a verified bot”.

ChatGPT will now remind you to take breaks, following mental health concerns
Ian Carlos Campbell
OpenAI announced "gentle reminders" that will appear as pop-ups in chats that users will have to click or tap through to continue using ChatGPT. 

Google: AI in Search is driving more queries and higher quality clicks
Liz Reid
“The average click quality has increased and we’re sending slightly more quality clicks to websites than a year ago…”.

• Related: Liz Reid from Google says that AI in Search is driving more queries and higher quality clicks - Here's the reality.

Bing Image Creator adds GPT-4o alongside DALL-E3 for even more free ways to create
Bing
Bing Image Creator offers you the choice of two models to fit your needs: GPT-4o and DALL-E3. Now, with just a click, you can switch models to DALL-E3 to not only get quick AI image generation, but also more options to choose from. 

🤖 Useful AI Guides & Resources for Marketers

It’s time to take your marketing to the next level with these AI resources.

Perplexity’s 59 Ranking Patterns and Secret Browser Architecture Revealed (With Code)
Metehan Yesilyurt
Metehan analyzed browser-level interactions with Perplexity’s infrastructure to reveal how the AI answer engine evaluates and ranks content.

2025 AEO Tool Comparison: Transparent Ratings for AI Search Visibility
Aimee Jurenka
Aimee compares 14 leading AEO tools for AI search visibility in 2025, with transparent, research-backed ratings. Find the best platforms for prompt tracking, crawler insights, and generative SERPs, so you can choose with confidence.

What framework to use for increasing visibility in AI Search
Gianluca Fiorelli
Gianluca goes through how to boost your visibility. Align content for search engines and AI to captivate audiences and grow your brand.

Why it’s time to treat AI referrals as their own channel in GA4
Dan Taylor
AI search visits are hiding in your GA4 reports. A dedicated AI channel can reveal its impact on discovery, engagement, and conversions, and help optimize for it.

“My Complete AI Content Process for Ahrefs”
Ryan Law
Create markdown files of the existing writing processes, upload the process documents, and frontload key points with a simple content brief. Ryan goes through the process he uses to publish high-quality AI content on the Ahrefs blog. 

“How I’m Using AI Without Replacing Myself”
Nick LeRoy
"Do more with less" is code for “cut headcount.” Let’s make sure yours isn’t on the chopping block. Leverage AI for speed/scale, not training your replacement. Nick goes through it. 

Why Splitting SEO and GEO Functions Doesn’t Make Sense
Chris Green
“For now, the fundamentals of good content, accessible code, and clear markup serve both worlds equally well, and the same team can very capably do both”.

How to Speed up Content With AI — Whiteboard Friday [Video]
Andy Chadwick
In this Whiteboard Friday, Andy explains why content still matters in the age of AI and reveals his 6-step framework to write faster, add personality, and maintain your authentic voice.

🤖 AI Tools & Automations of the Week

Which are the newest AI tools and automations you can’t miss?

Wordin
Wordin
Wordin lets authors, bloggers and screenwriters craft publication ready prose without leaving the page.

Query Fanout Generator
Dan Petrovic / Dejan
Enter a URL and a query to generate a diverse set of related queries.

Do you have any AI tools for marketers to feature? Send them over here!

🤖 AI Marketers Poll of the Week

Let’s find out how marketers are using AI tools. A poll at a time.

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• The key differences between AI and Traditional Search
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• Critical Areas and Steps to Optimize for AI Search
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• AI Search Optimization Do's and Dont's, Examples and Tools
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🤖 Feedback or Sponsorship?

If you have any noteworthy AI news or resources in marketing to share for next week's edition, are interested in sponsoring, or have any feedback about AI Marketers, just send me a message over here.

Until the next week, with another edition of AI Marketers 🤖

Aleyda Solis
SEO Consultant & Founder at Orainti 
Wrapper of SEOFOMO, MarketingFomo & AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website

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