Welcome to the 64th edition of AI Marketers 🤖
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🤖 The Latest AI News You Can’t Miss

Let’s go through the hottest AI news stories of the week.

Google's Liz Reid on Who Will Own Search in a World of AI [Video]
Joe Weisenthal, Tracy Alloway, Liz Reid 
Liz Reid shares about how Google is incorporating Gemini into search via AI overviews, what that means for traffic and sales, and the practical experience of search in an age of LLMs and internet slop.

OpenAI introduces GPT-5.5
OpenAI
OpenAI introduces GPT-5.5, their “smartest and most intuitive to use model yet.” Instead of carefully managing every step, you can give GPT-5.5 a messy, multi-part task and trust it to plan, use tools, check its work, and navigate through ambiguity. It’s now rolling out to Plus, Pro, Business, and Enterprise users in ChatGPT and Codex. 

• Related: OpenAI introduces ChatGPT Images 2.0

Microsoft Copilot’s agentic capabilities in Word, Excel, and PowerPoint are generally available
Sumit Chauhan
Microsoft’s agentic capabilities in Word, Excel, and PowerPoint are now available. “Copilot can take multi-step, app-native actions directly in your documents, worksheets, and presentations”. Copilot's generally available agentic features are the default experience for Microsoft 365 Copilot and Premium subscribers, and are also available to Personal and Family plan users.

LinkedIn's new Crosscheck feature lets premium subscribers test competing AI models for free
Karissa Bell
LinkedIn's new Crosscheck feature lets premium subscribers test competing AI models for free. It is currently rolling out to LinkedIn Premium members in the U.S., functions as a "blind taste test" for various AI models, according to Chief Product Officer Hari Srinivasan.

Google is expanding Gemini in Chrome to users in the Asia Pacific.
Charmaine Dsilva
Google is expanding Chrome’s latest AI features and rolling them out to desktop and iOS users in Asia-Pacific markets, including Australia, Indonesia, Japan, the Philippines, Singapore, South Korea, and Vietnam.

Meta expands access to AI business assistant
Andrew Hutchinson
Meta announced an expansion of its Meta AI business assistant to advertisers and agencies across major global markets. The update features enhanced support for more creators and helps improve the value and viability of the tool.

🤖 Useful AI Guides & Resources for Marketers

It’s time to take your marketing to the next level with these AI resources.

A 3 Layer Framework to Measure AI Presence, Readiness and Business Impact: Redefining Metrics for the AI Search Era
Aleyda Solis
Aleyda goes through how the old organic search measurement model, built largely around rankings, clicks, and sessions, is becoming less sufficient on its own in an AI search environment. She also proposes a structured way to measure, diagnose, and prioritize in an environment where observability is partial, platform behavior differs, and influence often extends beyond directly attributable clicks.

The ghost citation problem
Kevin Indig
Kevin explains why being cited and being mentioned are two different outcomes that require different strategies and shares the query format and content type that produce 30x more brand mentions. “Content aggregators and academic sources are cited repeatedly but almost never mentioned”.

Why IBM says every brand now needs a GEO playbook
Danny Goodwin
As AI reshapes brand discovery, IBM outlines a 12-part system brands need to stay visible in machine-made decisions. These insights include: strategic content foundations, retrieval-grade passage standards, technical foundations, and more. 

Does AI Actually Reward Quality Content?
Reza Moaiandin
High-quality content is no guarantee of SEO success. Sometimes, mediocre content is good enough. New research unpicks the impact of originality on rankings.

Do We Need an LLM For Every Query? Separating Discovery from Ranking in the Era of Agentic RAG
Andrea Volpini, Chiara Carrozza
Optimize Agentic RAG by separating discovery from ranking. Andrea and Chiara share how RLM-on-KG and selective escalation scale Knowledge Graph search performance.

How To Make Your Brand Discoverable in AI Search
Beth Nunnington
Struggling to make your brand visible in AI search as old SEO tactics fade? Beth shares a proven blueprint to earn citations, build authority, and grow AI visibility fast.

• Related: AEO Means Doing SEO Better by Pat Ahern

How to find and choose the right prompts to track for AI search visibility
Yevheniia Khromova
Yevheniia walks you through a practical framework for finding, filtering, and prioritizing the prompts worth tracking. “Start with 20-40 prompts, run across 2-3 AI models, and track for at least 30 days before drawing conclusions”.

Is Omnichannel Back? Why SEO Needs to Act as the Glue in the Age of AI
Katie Mishner
Katie goes through why SEO must act as the glue in an AI-driven search landscape, aligning channels, data, and messaging for true omnichannel success.

Want to increase visibility? Start by building trust
Erin Simmons
Search journeys now span AI, social, and communities. Erin explains how to earn people-led mentions that drive visibility across every touchpoint.

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🤖 AI Tools & Automations of the Week

Which are the newest AI tools and automations you can’t miss?

​Entity Decoder – Is Your Brand Really Understood by AI?
Hanns Kronenberg
Check in 30 seconds whether your brand, person, or product is clearly identifiable for AI systems and what you need to improve.

​HubSpot AEO: See How Your Brand Shows Up in AI​
HubSpot
See how your business appears in ChatGPT, Gemini, and Perplexity. Learn where competitors are winning and get clear recommendations to improve your visibility in AI answers.

Do you have any AI tools for marketers to feature? Send them over here!

🤖 AI Marketers Poll of the Week

Let’s find out how marketers are using AI tools. A poll at a time.

🤖 Feedback or Sponsorship?

If you have any noteworthy AI news or resources in marketing to share for next week's edition, are interested in sponsoring, or have any feedback about AI Marketers, just send me a message over here.

Until the next week, with another edition of AI Marketers 🤖

Aleyda Solis
SEO Consultant & Founder at Orainti 
Wrapper of SEOFOMO, MarketingFomo, Trending Campaigns & AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website

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