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- Your AI in Marketing News from The Latest Week 🤖 [April 20, 2025]
Your AI in Marketing News from The Latest Week 🤖 [April 20, 2025]
AI Overviews Reduce Clicks by 34.5%
Welcome to the 12th edition of AI Marketers 🤖
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🤖 The Latest AI News You Can’t Miss
Let’s go through the hottest AI news stories of the week.
ChatGPT now has a section for your AI-generated images
Jay Peters
OpenAI is adding an image library to ChatGPT to make it easier to access your AI-generated images, the company announced on April 16. It’s rolling out to all Free, Plus, and Pro users on mobile and on the web.
OpenAI’s new GPT-4.1 AI models focus on coding
Kyle Wiggers
OpenAI has launched a new family of models called GPT-4.1. They focus on coding and are exclusively available through the company's API.
Google used AI to suspend over 39M ad accounts suspected of fraud
Jagmeet Singh
Google said it suspended 39.2 million advertiser accounts on its platform in 2024 — more than triple the number from the previous year — in its latest crackdown on ad fraud.
Microsoft Monetize Gets A Major AI Upgrade
Brooke Osmundson
Microsoft revamps Monetize with AI-powered Copilot, new performance tools, and improved navigation to boost publisher productivity and ad revenue.
Bridging the Trust Gap: B2B Tech Buying in the Age of AI
Katie Allison
Katie goes through the latest when it comes to AI, buyer trends, and brand trust. “40% of buyers say it’s easier to find the information they need because of AI”.
Marketing To AI Agents Is The Future – Research Shows Why
Roger Montti
AI agents are increasingly researching purchase decisions on behalf of consumers. New research shows what influences them the most.
OpenAI’s Sam Altman Talks ChatGPT, AI Agents and Superintelligence — Live at TED2025 [Video]
TED
Sam Altman discusses the astonishing growth of AI and shows how models like ChatGPT could soon become extensions of ourselves. He also addresses questions of safety, power, and moral authority, reflecting on the world he envisions, where AI will almost certainly outpace human intelligence.
Meta says it will resume AI training with public content from European users
AP News
Meta said that it will start using publicly available content from European users to train its AI models, resuming work put on hold last year after activists raised concerns about data privacy.
Why brands and agencies are putting AI chiefs in their C-Suites
Sam Bradley, Marty Swant
A new addition to the S&P 500 officer class has emerged in recent months: the chief AI officer, a position defined not by control of key budgets or the size of their team, but by their expertise in all things generative, agentic, and automation. Sam and Marty go through it.
Did Perplexity Sign a Deal with Reddit?
Neri Bluman
Analysis of 561,415 citations reveals a dramatic 40x increase in Perplexity AI referencing Reddit content between February and April 2025. Neri goes through it.
🤖 Useful AI Guides & Resources for Marketers
It’s time to take your marketing to the next level with these AI resources.
GEO? AIO? LLMO? No Thanks. I’ll Stick with Search Optimization
Rich Sanger
Is “Generative Engine Optimization” the right term for AI search visibility? Rich makes the case for sticking with “search optimization” as a broader, more accurate, and lasting strategy.
LLMs Don’t Reward Originality, They Flatten It
Despina Gavoyannis
In a world where AI summarizes rather than explores, originality needs a crowd before it earns a citation. Despina goes through how to get your ideas included in more LLM responses.
How to Rank in Chat Deep Research - Paying Attention to Refinements
Steve Toth
Steve goes through how you can improve your chances of ranking in ChatGPT Deep Research by paying close attention to the way ChatGPT wants to refine your Deep Research queries.
AI Overviews Reduce Clicks by 34.5%
Ryan Law, Xibeijia Guan
Ryan and Xibeijia analyzed 300,000 keywords and found that the presence of an AI Overview in the search results correlated with a 34.5% lower average clickthrough rate.
I think Google got it wrong with “Generate → Ground” approach
Dan Petrovic
Google’s RARR (Retrofit Attribution using Research and Revision) is a clever but fragile Band‑Aid for LLM hallucinations. Dan contrasts that generate → ground philosophy with a retrieval‑first alternative that’s already proving more robust in production.
AI Agents Today: How Google Gemini, Stream Realtime & Claude are Rewriting Marketing
Kieran Flanagan
There’s a new buyer at the end of your marketing funnel, and it’s not a person; it’s an AI agent. Here’s everything you need to know in this guide by Kieran.
AI Content Detection
Dan Petrovic
Dan goes through how the simple term-weight-based algorithm acts as a helper for their deep learning model when it gets stuck.
“How I edit AI content”
Kevin Indig
Kevin explains how to turn AI edits into a recurring workflow for you or your team, so you can leverage the power of AI, accelerate content output, and drive more organic revenue in this guide.
🤖 AI Tools & Automations of the Week
Which are the newest AI tools and automations you can’t miss?
Napkin AI - The visual AI for business storytelling
Napkin
Turn your text into visuals so sharing your ideas is quick and effective.
ALTAR: AI-Powered Creative Engine
ALTAR
ALTAR helps you collect inspiration anywhere and turn ideas into reality.
Summarization AI
Summarization AI
Instantly summarize web pages to your specified length with this powerful AI summary tool.
Microagents: AI Integration Platform
Microagents
Microagents enhances your favorite platforms with AI, enabling them to collaborate and solve complex problems intelligently.
🤖 AI Marketers Poll of the Week
Let’s find out how marketers are using AI tools. A poll at a time.
Are you optimizing your Brand Web presence and Content for LLMs answers? |
🤖 The AI Video of the Week
An interesting video for your marketing eyes to watch.
What's GEO & How to do it?
Writesonic
AI search engines like ChatGPT and Perplexity are silently visiting your website right now - creating an "invisible traffic" revolution you can't see in Google Analytics. This webinar reveals how to detect, measure, and optimize for AI platforms that are reshaping online discovery.
🤖 Feedback or Sponsorship?
If you have any noteworthy AI news or resources in marketing to share for next week's edition, are interested in sponsoring, or have any feedback about AI Marketers, just send me a message over here.
Until the next week, with another edition of AI Marketers 🤖

Aleyda Solis
SEO Consultant & Founder at Orainti
Wrapper of SEOFOMO, MarketingFomo & AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website
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